Manny Zarate

Experience

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  Wonderfulbuys

  Jan 2000 - Jan 2002

  SEO Specialist - E-Commerce

  • Led and directed all SEO efforts for a leading e-commerce company specializing in As Seen on TV products, with a focus on optimizing online visibility and driving organic traffic.• Managed and coordinated a team of external content writers and SEO specialists to ensure the effective implementation of SEO strategies and the production of high-quality, SEO-optimized content for the website.• Developed and executed a comprehensive SEO strategy that included keyword research, on-page and off-page optimization, technical SEO enhancements, and link-building initiatives.• Monitored and reported on key performance indicators using analytics tools, tracking traffic, conversions, and revenue, and making necessary adjustments to meet set targets.• Addressed and resolved technical SEO issues, such as site speed, mobile optimization, and structured data markup, to enhance website performance and search rankings.• Stayed current with industry trends and monitored competitors' SEO activities to maintain a competitive edge.• Collaborated closely with cross-functional teams, including marketing, design, and development, to ensure alignment of SEO efforts with broader business objectives. Show less

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  MDZ IT Solutions Inc.

  Jan 2002 - Mar 2020

  SEO Marketing Manager (Agency)

  As a highly skilled and innovative Digital Marketing Manager at MDZ, I played a multifaceted role, seamlessly blending strategic thinking with hands-on implementation, my profound expertise allowed me to conceptualize, lead, and execute diverse marketing initiatives to achieve exceptional results and drive substantial growth for the company and its clients.Key Achievements:• Enhanced clients' SEO campaigns by conducting in-depth consumer and keyword research, collaborating closely with cross-functional teams to execute strategic keyword injection plans. This initiative resulted in a remarkable 500% increase in search engine rankings.• Directed the optimization of clients' SEO campaigns, yielding an impressive surge of 100% to 500% in their search engine rankings.• Executed a content-driven SEO strategy that produced a remarkable influx of over 94,000 monthly visitors for a client in an intensely competitive market encompassing mortgage rates, credit cards, savings accounts, and GICs.• Enabled more than 200 clients to achieve expedited organic traffic growth surpassing traditional SEO methods, demonstrating visionary contributions to the industry.• Effectively led a team of 25 individuals, consistently delivering exceptional outcomes for clients on a global scale. Executed established strategies that directly translated into significant cost savings for clients.• Enhanced ad copy optimization, resulting in reduced Cost Per Click (CPC) and the implementation of cost-effective campaigns.• Executed Conversion Rate Optimization (CRO) techniques, resulting in an impressive 98% surge in eCommerce sales.• Showcased entrepreneurial acumen through the management of personal eCommerce stores and operation of an SEO agency.• Accumulated valuable insights and hands-on experience in the realms of digital marketing and business management. Show less

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  JTAA Ltd.

  Mar 2020 - Jan 2023

  Digital Marketing Manager (in-house)

  • During my tenure as the Digital Marketing Manager at JTAA Inc, I spearheaded transformative accomplishments in digital strategies, organic traffic generation, team leadership, and global brand expansion, skillfully leveraging content marketing, SEO, and digital channels• Led dynamic digital marketing initiatives, overseeing a team of 4 to optimize customer communications, curate captivating content, amplify social media visibility, and execute SEO strategies.Achievement: Achieved an impressive 500% surge in search rankings, attracted 50,000 monthly website visitors, garnered 150,000 Instagram followers, and secured 12-15 vital retail clients; A strategic pivot towards organic traffic methodologies yielding substantial monthly savings of over $87,000 while sustaining remarkable growth.• Developed and skillfully executed an innovative content marketing strategy, yielding exceptional results within a span of 6 months• Attained prominent rankings across more than 267 pertinent keywords in a mere 3-month timeframe, strategically optimizing JTAA's website for optimal search visibility and heightened engagement.• Generated a significant monthly surge of over 30,000 organic visitors for each targeted keyword, showcasing remarkable expertise in engaging audiences even amidst fierce competition.• Achieved coveted placement within the top 10 rankings for high-priority keywords in a brief 6-month span, prevailing over a multitude of competitors and establishing unequivocal search dominance.• Played a pivotal and strategic role in approving impactful social media initiatives, including successful collaborations with influencers and other high-impact projects.• Mitigated dependence on expensive paid traffic strategies, achieving remarkable results by strategically redirecting efforts towards more efficient and organic avenues• Achievement: assumed a pivotal role in propelling online success and effecting substantial cost savings by optimizing paid traffic strategies Show less

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  MDZ IT Solutions Inc.

  Feb 2023 - now

  SEO Director

  As the SEO Director at MDZ IT Solutions, I spearheaded comprehensive digital marketing strategies to elevate the company's online presence. Leading a dynamic team of professionals, including copywriters, social media specialists, digital designers, and paid traffic specialists, I successfully orchestrated campaigns that resulted in substantial growth in brand visibility and sales.Key Achievements:Team Leadership:Directed and motivated a high-performing team, fostering a collaborative work environment aligned with overall company goals.Digital Strategy Development:Formulated and executed digital marketing strategies, ensuring alignment with broader business objectives.Social Media Management:Orchestrated social media campaigns, driving increased followers, engagement, and brand visibility.Monitored industry trends and competitor activities, identifying strategic growth opportunities.Content Development:Coordinated content creation initiatives, ensuring alignment with brand messaging and SEO strategies.Reviewed and optimized content across various digital channels for maximum impact.Paid Advertising:Planned and executed paid advertising campaigns on platforms such as Google Ads and Facebook.Monitored and analyzed campaign performance, optimizing strategies for maximum ROI.Analytics and Reporting:Utilized analytics tools to measure and report on the performance of digital marketing campaigns.Provided regular updates to leadership on key metrics and insights, driving informed decision-making.Qualifications:Proven experience as a Digital Marketing Manager.Strong leadership skills with a track record of managing and motivating high-performing teams.In-depth knowledge of digital marketing trends, tools, and best practices.Proficient in social media management, content development, and paid advertising.Analytical mindset with the ability to interpret data and generate actionable insights.Excellent communication & collaboration skills. Show less