Kehinde Giwa

Experience

• 

  DVTGames Ltd

  Mar 2015 - Apr 2017

  Digital Marketing Associate

  OverviewDrove the execution of digital marketing strategies to bolster user engagement and sales for a leading gaming company. Expert in data analysis and visualization, with a focus on optimizing the user journey and increasing event participation through targeted campaigns.Achievements and Key Skills Demonstrated• Analytics-Driven Promotion Optimization: Utilized Google Analytics for in-depth analysis of user engagement, enhancing game promotion strategies and achieving a 20% increase in game sales.• Data Segmentation for Targeted Campaigns: Analyzed ticket sales data to categorize event attendees, leading targeted email marketing campaigns that improved repeat attendance by 25%.• Dashboard Creation: Built real-time Tableau dashboards to provide stakeholders with instant insights into game sales and event performance metrics.• Conversion Rate Improvement: Mapped the online customer journey for gamers, identifying and resolving purchase funnel bottlenecks, which boosted conversion rates by 22%• A/B Testing for User Experience: Executed systematic A/B testing on event registration interfaces, resulting in design improvements that lifted sign-ups by 28% 收回

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  DIBE

  Apr 2018 - Apr 2021

  Digital Marketing Specialist

  OverviewSpearheaded data-driven marketing initiatives, utilizing advanced analytics to enhance online engagement and talent acquisition. Specialized in leveraging digital tools to increase brand presence and optimize promotional strategies.Achievements and Key Skills Demonstrated• Google Analytics Proficiency: Employed Google Analytics to analyze online behaviors of talent scouts, achieving a 20% uplift in successful talent sign-ups through finely targeted digital campaigns.• CRM Data Segmentation: Strategically segmented talent data to tailor promotional efforts, boosting individual talent visibility by 25% with customized marketing approaches.• Dashboard Development: Developed a real-time analytics dashboard for talents, empowering them with the ability to monitor and refine their personal branding strategies based on dynamic popularity metrics.• ROI Optimization: Assessed promotional campaign ROIs, judiciously reallocating marketing resources to maximize impact and efficiency, resulting in a 15% cost saving on promotional budgets.• Data Analysis, Reporting and Presentation: Streamlined reporting and data-driven decision-making by leveraging CRM insights to create comprehensive dashboards and reports.• A/B Testing for Engagement: Conducted rigorous A/B testing on talent portfolio pages to enhance content layout and user experience, culminating in a 30% rise in portfolio user engagement and views. 收回

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  BoldSwitch

  May 2021 - now

  Data Analyst

  OverviewAdvancing the strategic impact of data-driven branding solutions through meticulous analysis, innovative digital strategies, and comprehensive market research. Specializing in transforming brand presence and customer engagement through actionable data insights.Achievements and Key Skills Demonstrated• Data-Driven Gap Analysis: Executed in-depth analyses of market and internal data to identify performance gaps, guiding branding strategies that improved client engagement metrics by an average of 25%.• Brand Development Insights: Leveraged analytics to sculpt new branding models, significantly enhancing brand visibility and driving an average revenue surge of 30% for client portfolios within the first year.• Optimization of Branding SOPs: Pioneered the overhaul of Standard Operating Procedures, optimizing brand message delivery and content strategies, which resulted in a 20% drop in communication mishaps and a 15% rise in operational efficiency.• Market Expansion Analytics: Formulated data-centric market entry strategies for brands, achieving a 40% penetration rate in new markets, outpacing industry averages by leveraging customer data and trend analysis.• Technology Integration and Training: Orchestrated the adoption of new digital tools and platforms, achieving a 90% successful integration rate by providing comprehensive analytical support and customized training programs. 收回