Becci Hurrell

Experience

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  Various Companies

  Dec 2009 - Apr 2017

  Food and Beverage Assistant
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  Anya Hindmarch

  Jun 2011 - Jun 2011

  Intern
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  IMG

  Jun 2012 - Jul 2012

  Event Retail Assistant at The Wimbledon Championships
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  Tea and Cake PR

  Jul 2012 - Jul 2012

  Intern
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  Debenhams

  Jul 2013 - Jul 2014

  Trainee Assistant Merchandiser (Business Placement)

  Weekly analysis of sales, stocks & markdown to monitor business performance. Future forecasting & strategising to deliver KPIs in line with brand strategy. Managed inventory & the Critical Path, dealt with order issues.

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  Camp Leaders

  Jun 2015 - Aug 2016

  Camp Counsellor
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  VIP SKI

  Nov 2015 - Apr 2016

  Chalet Host
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  PRECIOUS BRANDS LTD.

  Apr 2017 - May 2017

  Beauty Marketing Intern

  Content creation for all social media platforms & community management. Campaign ideation and strategy for photo-shoots and brand videos. Reporting on current market activity within the beauty industry.

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  Ted Baker

  Jan 2018 - Jan 2022

  Global product management and strategic planning involving managing 21 international suppliers & 9 key partners across 15 product categories to drive 7% increase in sales growth (2021) Strong delivery of commercial ranges to exceed margin targets by 2%, profits by 19% & sales by 27% (vs plan 2021)Work alongside Merchandising to manage budgets, analyse trade and make recommendations for product development opportunities to drive long-term growth whilst aligning with brand strategy.Regularly present upcoming ranges as well as season performance to the SLT; gaining their buy in and influencing strategic outcomes.Effectively manage junior team members & maximise their development throughout a brand transformation. Show less Market research & sales analysis with performance reporting to review product & customer proposition to fuel market growth.Pioneered the re-launch of the denim collection to encompass sustainability & worked closely with creative teams to create a new campaign & fit guide.Market & sales analysis & reporting to manage demand, spend & trade reactionsCoordinating with social for seasonal product launches to ensure 360-degree support & cohesion between online and in-store.Contributed to the launch of a capsule Made in Britain collection, involving the onboarding of suppliers & collaborating on the creation of the digital look book.Sourcing and product development of commercial product ranges through trend & competitor analysis, commercial foresight & product forecasting.Product cost negotiations & international RRP strategizing, generating 10% increase in profits (2021). Show less

  • Junior Buyer

    Jan 2021 - Jan 2022

  • Assistant Buyer

    Jul 2018 - Jan 2021

  • Buyers Admin Assistant

    Jan 2018 - Jul 2018
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  OLIVER Agency

  Feb 2022 - Dec 2022

  Assistant Marketing Manager - adidas

  Successfully execute global toolkits; making recommendations for local markets tocreate bespoke brand experiences & maximise engagement in retail environments.Collaborate with the seasonal campaigns teams to deliver tailored brand activations & in-store events, aligning to the EU marketing calendar.Manage the roll-out of store concepts for new store launches, tailoring these to the EUmarket whilst aligning with global marketing strategies.E2E project management & budget maintenance to ensure timely delivery withpost-campaign analysis to drive actionable learnings from projects. Show less

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  Lloyds Banking Group

  Dec 2022 - now

  Lead & manage the delivery of multiple E2E marketing campaigns simultaneouslyfrom briefing & development to delivery & performance tracking across all paid media.Develop influential, collaborative relationships with internal stakeholders & externalagencies to ensure alignment on priorities, asset production & management of 360-campaigns.

  • Marketing Manager

    Jan 2025 - now

  • Assistant Marketing Manager

    Dec 2022 - Jan 2025