Paula Costa

Experience

• 

  Fujitsu

  Mar 1998 - Jan 2014

  Channel Marketing Manager
• 

  Microsoft

  Feb 2014 - now

  Leading the Modern Work strategy for partners here in the UK. Responsible for the local strategy to drive engagement across the UK Partner Ecosystem. Included introducing and managing the Partner Executive Summits and most recently launching the research 'Blueprint for Microsoft UK Competitiveness' https://aka.ms/UKRecoveryPartner Working with Microsoft Modern Work partners to deliver ABM to our Enterprise and Corporate customers. Working with Microsoft's Cloud Partners to help them transform to modern marketing. The development and execution of partner cloud programmes to drive usage and high-quality engagement across SMB Marketing and Sales to drive thru partner marketing impact. Created the UK Marketing Concierge to deliver marketing at scale across 1000's of Microsoft partners earning marketing funds through incentives.

  • Modern Work Partner Solutions Lead

    Sept 2021 - now

  • Partner Engagement Lead

    Jul 2019 - Aug 2021

  • Partner Marketing Advisor - Modern Work

    Jul 2017 - Jul 2019

  • Senior Partner Channel Marketing Manager

    Feb 2014 - Jul 2017