Vivek Eppili

Experience

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  SUNSTAR GRAPHICS PVT. LTD.

  Feb 2016 - May 2016

  Sales Service Engineer

  ⦁ Sales, distribution & installation of digital printing machines all over India.⦁ Online and offline marketing of the machine and its accessories.⦁ Exhibited for tradeshows at Bombay Convention Centre, Nesco Limited.

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  Robonik India Pvt Ltd

  Jun 2016 - Jun 2017

  Product Design Development Specialist

  ⦁ Market research on the problems faced by the existing customers and their expectations.⦁ Designing products based on the requirement of the customer.⦁ Designed and launched a new product within a record 3 month⦁ Managed a team of 10 from cross functional teams

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  Cipla Health Ltd

  May 2018 - Jun 2018

  Marketing Intern

  • Devised a Go to Market strategy for a new product launch- 'Activ Women Daily Calcium'.• Conducted market research over 100+ chemists throughout Mumbai, Thane, Navi Mumbai & Nagpur regions to understand the market penetration of CiplaHealth products.• Surveyed the calcium consumer households to understand the user buying behavior & to identify that particular incident or circumstance which triggered their decision to buy calcium.• Gathered in-depth understanding of the OTC market, food regulatory bodies, rules& regulations of FDA & FSSAI license.• Developed a structured promoter training module as well as the spiel for promoters at activation centers.• Initiated the work on collaborations with gym centers, yoga centers, trekking activities, marathons, kitty parties, etc to do sampling activities for the female target group & spread awareness.• By visiting the Candico manufacturing plant at Nagpur, I got an in-depth understanding of how the production process was undertaken from the raw material until the finished Nicotex chewing product comes out as output.• Did a thorough analysis of websites, mobile applications & various other online portals in order to set up banner ads of the product to gain maximum visibility amongst the target group.• Designed a prototype which would effectively demonstrate the tagline & USP of the product. It could be placed at activation centers & would be given to chemists as a utility product and can work as a brain reminder.• Recommended the way forward for daily calcium wrt awareness, availability, etc. Show less

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  HDFC Bank

  May 2019 - May 2022

  Product Manager - Unsecured Loans

  • Responsible for driving digital initiatives for the product and executing the Business/Customer needs.• Comprehend all the aspects of the product lifecycle, including strategy, conceptualization, user research, feature requirements, user interface, prototyping, testing, rollout, and enhancements.•Project Management using Jira as a tool & following agile methodology• Devise digital campaign strategies and initiatives to improve penetration and product awareness. Measure the impact of all campaigns and back it up with appropriate data. Constant iteration of product offerings based on feedback & data.• Brainstorming with all key stakeholders on the product offerings, constraints, value it offers, customer profiling, etc and where it meets or fails to meet customer needs.Key Roles & Responsibilities:• Engage in new product development from concept stage till Go-live• Define the product roadmap & align it with business goals• Co-ordinate with Business, IT, Operations, Sales team & vendor to gather the product requirements & finalize the product construct• Responsible for ensuring the end product design is in line with the Go-to-market strategy• Post go-live, regularly keep on reviewing feature performance by discussing the same with sales team & further keep on re-iterating the product to make it more effective. Show less

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  Tata Capital

  Jun 2022 - now

  Senior Product Manager