Rachel Lynch

Experience

• 

  Freelance Graphic Designer

  Aug 2011 - Jul 2015

  Graphic Designer

  Utilized Adobe Creative Suite to produce personal branding & marketing designs for small local businesses. Customed box-site solutions like WordPress or Shopify with custom branding.

• 

  APCO Worldwide

  Oct 2014 - Dec 2014

  Public Relations Client Services Intern

  Conducted market research and media monitoring for multiple clients - learning how to conduct unbiased market focus groups, evaluate consumer data sets and leverage results into actionable insights and recommendations. Ran recruitment and vetting for a global consumer advocacy program for a multi-national technology company - learning how to engage with consumers while representing a brand.

• 

  TriMark Digital

  Jan 2015 - Sept 2024

  KOHLER Services | Kohler Kitchen & BathExpanding the Project Management role to include oversight of several Project Managers and Coordinators, all dedicated to the KOHLER Services accounts. Shaping the processes for production and serving as the central point of knowledge between production, strategy and executive leadership teams. KOHLER ServicesDirect creative, design and development teams on upfront and ongoing marketing projects. Managed digital marketing strategy, client communication, and relationships for over 30 small businesses in our Home Services & Pharmacy divisions. Managed overall organic strategy & planning for over 60 clients across multiple industries. My specialty was SEO-optimized and integrated content creation - using website analytics and consumer data to create impactful content and promote it across all digital channels.

  • Senior Marketing Program Manager

    Jul 2020 - Sept 2024

  • Marketing Project Manager

    Sept 2016 - Jul 2020

  • Digital Marketing Account Manager

    Jul 2015 - Sept 2017

  • Digital Marketing Strategist - SEO Specialist

    Jan 2015 - Sept 2017