Dennis Niemann

Experience

• 

  Anheuser-Busch InBev

  Sept 2013 - Jul 2022

  * Implementation of sales field strategy to achieve the defined distribution and sales targets* Professional and disciplinary management of a team of area sales managers* Supervision of regional key accounts with full P&L responsibility* Responsibility for regional budget planning and its implementation in compliance with defined guidelines*Planning, implementation and control of sell-in mechanisms and sales contests * Implementing national key account strategy with regional Key Accounts* Preparation, implementation and follow-up of annual negotiations with regional key accounts* Monthly and full year sales forecasts for individual accounts and account groups (Edeka + Discount)* Market analysis taking into account various insights like Nielsen, GfK retail panel data and Drotax Theoretical knowledge acquired during consolidated semesters at university can be applied to the practical side of business. In the course of the program I've been able to have insights in many different departments and functions including:On- and off-trade salesKey account management Tech salesTrade Marketing Brand ManagementNational and global internal events. All that with the first truly global brewer - AB InBev.

  • National Key Account Manager

    Jun 2021 - Jul 2022

  • Regional Field Manager

    Nov 2019 - Jun 2021

  • Junior Key Account Manager

    Dec 2018 - Oct 2019

  • Area Sales Manager

    Mar 2017 - Nov 2018

  • Cooperative Degree Student

    Sept 2013 - Feb 2017
• 

  Amazon

  Aug 2022 - Jul 2024

  Senior Account Manager
• 

  Fritz-kola GmbH

  Aug 2024 - now

  Head of Field Force Off-Trade

  * Creation, implementation and monitoring of field sales strategy to achieve the defined distribution and sales targets in line with corporate strategy.* Disciplinary and professional leadership of a two-tier sales team consisting of regional sales managers and area sales managers in 5 regions.* Responsibility for regional budget planning and its implementation in compliance with defined guidelines* Optimization and implementation of sales tools (CRM, KPI models) for more efficient and scalable management of the field force. Show less