Andrea Pinzon

Experience

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  Pontificia Universidad Javeriana

  Jan 2018 - Dec 2019

  Academic Instructor Marketing Fundamentals

  •Develop educational strategies for learning marketing concepts. •Encourage students to execute marketing strategies taking into account the environment, market segment and innovation.

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  Provenzal

  Jun 2021 - Dec 2021

  Sustainable Marketing Project Manager

  •Collect and analyze data with the purpose of making a diagnosis of the company regarding the market and its competitors.•Implement qualitative research tools to identify the target market. Achievements:• I was able to overcome the barriers to change, comply with the regulations imposed by the government on sustainability issues. The use of innovation, new technologies and constant market monitoring. Achieving a 100% effective strategy in the economic, social and environmental fields. •I managed to design strategies focused on the generation of knowledge for the company to overcome the challenges involved in adapting to a circular economy model. This allowed to increase engagement by 62% with the target customer. •Develop new marketing strategies for the circular economy and consumer awareness. Show less

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  Pontificia Universidad Javeriana

  Jul 2021 - Dec 2021

  Academic Assistant in Marketing Strategies

  •To provide the necessary tools to guarantee a good market research by the students in order to develop strategies to solve any problem of the company.Achievements:•I executed a schedule of activities in order to guarantee the planning and execution of the marketing strategies proposed by the students; which resulted in a 100% useful tool to achieve the company's desired objectives.•I was able to transmit my knowledge as a market research analyst to guide the students to apply 100% effective data collection tactics for their target market. Show less

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  NH Hotel Group

  Dec 2021 - Mar 2022

  Marketing Analyst

  •Analyze the competitors that offer event services in the hotel sector. •Positioning the hotel by promoting its services as differentiating elements against the competition.Achievements:• I was able to carry out an evaluation and analysis of the market. This allowed through KPI's to increase by 25% the subscription of customers to the loyalty plan and by 30% the organic views of the company's website.

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  Dichter & Neira Research

  Jul 2022 - May 2024

  Jefe de operaciones

  Planear, ejecutar y monitorear estudios de mercadeo Trade y Customer. Garantizando el cumplimiento de los KPI’s: cierre a tiempo, calidad, costo.

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  Inchcape Digital

  Jul 2024 - now

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