Zuzanna Marcinowska

Experience

• 

  Enactus Politechnika Poznańska

  Oct 2017 - Oct 2019

  • PR lider

    Oct 2018 - Oct 2019

  • Student Member

    Oct 2017 - Oct 2019
• 

  Radio AFERA

  Oct 2018 - Jan 2022

  Prezenter

  - Audycja autorska "Ikony muzyki"- Audycja Hurtownia- Audycja Studencki Patrol- Audycja Sobotni Aferanek

• 

  Saint-Gobain w Polsce

  Mar 2019 - Jun 2019

  Ambasador
• 

  Lidl Polska

  Jul 2019 - Sept 2019

  Stażysta w dziale promocji i akcji tematycznych

  - Autorski projekt dotyczący Influencer Marketingu w dziale Promocji i akcji tematycznych prezentowany przed Prezesem firmy oraz członkiem zarządu,- Wspomaganie procesów planowania promocji ,- Planowanie oraz kontrola materiałów promocyjnych,- Działania służące rozwojowi akcji tematycznych.

• 

  ESTIEM

  Sept 2019 - Dec 2021

  Member

  ESTIEM is the organisation for IEM students who combine technological understanding with management skills. Our local group is LG Poznan/Centrum Promocji Inżynierów. - Participant at LIX Council Meeting in Famagusta - Participant and organizer of TIMES -Tournament in Management and Engineering Skills. Each year 1400 IEM students in 350 teams compete in one of Europe's biggest case study competition for the title of "IEM students of the year".- Participant at IT Committee Meeting

• 

  Wydawnictwo Poznańskie

  Jul 2020 - May 2023

  Project Manager of the online bookstore project www.wydajenamsie.plManaging a 9-person teamImplementation of agile and classic methodologies in project management - Agile, SCRUM, WaterfallCreating and implementing an e-commerce strategyWorking with 3 IT agencies - working on the website, implementing new functionalities, implementing IT projectsCreating a promotion strategy - managing, planning and coordinating promotional and marketing campaignsResearch on analytics and results of the online storeCustomer purchasing path - research, planning, design, implementationDesign and implementation of sales funnelsCreating Google Ads, Facebook Ads and TikTok AdsCreation and implementation of a SEM strategy, consisting of SEO and PPCSupervising SEO activities with content marketing assumptionsDesigning and implementing all marketing and communication activities, including managing the annual marketing budgetSupervising the work and development of social media - Instagram, Facebook, Tiktok, YouTube.Introduction and operation of the ERP system for e-commerce - ComarchResearching new sales channels, analysis market trends and competitionManaging work with outsourcing - graphic designers and copywriters, marketing agenciesProject manager of the company's main project - Domowe Targi Książki (online book fair)Analysis of sales resultsPreparing budgets, analyses, promotion stages and estimationsLogistics management in e-commerce - support for coordination of tasks related to orders, shipping and inventoryDeveloping a marketing and communication strategy for the bookstore outside the companyWorking with influencers, reviewers and external producersCreating the vision and mission of the bookstore, PR and brand imageDesign, implementation and optimization of sales processesSupervising the customer service center - customer support, resolving conflicts and problemsAfter-sales service and compensation activitiesRecruiting and training new team members Show less

  • Szef E-commerce

    Jan 2022 - May 2023

  • Menedżer ds. e-commerce

    Mar 2021 - Jan 2022

  • Specjalista ds. e-commerce

    Oct 2020 - Mar 2021

  • Stażysta w dziale e-commerce

    Jul 2020 - Sept 2020
• 

  HBH Spółka z ograniczoną odpowiedzialnością Sp.k.

  Mar 2023 - Jun 2024

  Project Manager

  Project management for the Renewable Energy Sources, Heating Technology, Installation and Air Conditioning and VentilationindustriesProject management for the construction of new websites, organization of fairs, marketing campaigns, marketing and PR ofproduct brands, publishing housesWork closely with business stakeholders, building positive relationships with project stakeholders, providing regular updates toaddress high priority issues impacting the projectCooperation with development agencies and marketing agenciesManage budget, resources and project scheduleCreating project documentation, analysis and reportsRisk analysis and risk minimization, quality assuranceAnalysis of the audience and competitionWorking with clients in the field of branding project management, graphic design and website constructionB2B, B2C MarketingSales support in preparing product, sales and promotional materials, providing contentManaging social media (Facebook, YouTube) for product brands Show less

• 

  Szkoła biznesu Laba

  Jun 2024 - Mar 2025

  Project Manager
• 

  SKVOT.PL

  Jun 2024 - Mar 2025

  Project Manager
• 

  Wydawnictwo Poznańskie

  Mar 2025 - now

  Szefowa Działu Rozwoju Sprzedaży