Priyadharshini Ellappan

Experience

• 

  Ford Motor Company

  Jan 2017 - Oct 2018

  Software Developer

  • Analyzed and identified the process based on the requirement document of the application. • Prepared the work Flow Diagram and Requirements for the Team. • Developed a Module and Designing. • Involved in Writing Test Cases. • Manual Testing based on the Module. • Retesting of the fixed defects. • Trained the Team to work and KT to the Clients.

• 

  Verticurl

  Nov 2018 - now

  • Marketo Certified Expert [MCE] • Subject Matter Expert for Marketo • Marketing Automation Technology Consulting • Task Assignment and review with in team • Planning and Implementation in multiple Marketing campaigns • Provide Training to the Clients and new Process Guidance to the Team • GDPR Implementation, Data Normalization and Data Segmentation • Global Lead Scoring Model to send quality leads to Sales • List Upload Process and Standardization of Forms, Programs • L2R Process Planning, Implementation, Testing and Maintenance • Reporting • Global and Local Nurture Program Show less

  • Technical Project Manager

    Apr 2023 - now

  • Lead Engineer - Technology

    Jan 2022 - Apr 2023

  • Technical Consultant

    Nov 2018 - Apr 2022