Aura Ilian

Experience

• 

  Philip Morris International

  May 2004 - Aug 2008

  - Develop trade programs and provide field force with necessary support in implementation and monitoring post-implementation KPIs in order to support and secure the Philip Morris retail communication platform- Ensure compliance, cost efficiency and budget management of the trade marketing team - Supervise the local authorized wholesalers/distributors’ activity- Provide the field force with the relevant tools and trainings necessary for reaching the sales objectives- Supervise and monitor the implementation of all promotional campaigns, ensuring the distributors’ compliance with all the policies and regulations in place - Negotiate contracts and follow-up the agreed conditions with the retail customers and local key account customers in the assigned territory- Ensure the availability, visibility, share of space, volumes achievement and marketing campaigns implementation- Propose and efficiently manage the budget in order to contract the best POS in terms of return of investment indicator

  • Trade Marketing Executive

    Jan 2008 - Aug 2008

  • Distribution Executive

    Feb 2006 - Dec 2007

  • Trade Marketing Consultant

    May 2004 - Jan 2006
• 

  Dr. Max Romania

  Sept 2008 - Aug 2017

  - Develop the business unit’s strategy and drive the portfolio’s differentiation in the relevant channels- Pursue and assess new business opportunities for ensuring the further development of the portfolio- Fully responsible of the business unit’s P&L ensuring the healthy balance of income and spending- Build the yearly budget of the business unit ensuring the delivery of sales and profitability KPIs- Secure the business unit’s portfolio by conducting the negotiation of contract signing and renewal- Drive the sales and marketing team evaluation process and bonus scheme Show less

  • Business Unit Manager

    Jan 2015 - Aug 2017

  • Marketing Manager

    Jan 2014 - Dec 2014

  • Senior Brand Manager

    Sept 2008 - Dec 2013
• 

  London, UK

  Sept 2017 - Aug 2018

  Relocated with family
• 

  The Estée Lauder Companies Inc.

  Nov 2018 - now

  • Manager M•A•C Cosmetics Romania

    Nov 2024 - now

  • Manager Cluster of Brands - Clinique | Dr.Jart | Aveda

    Nov 2018 - Oct 2024