ABDUL SAMAD

Experience

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  State Bank of Pakistan (SBP)

  Jan 2016 - Jan 2017

  Assistant Trainer

  Training employee who are above 50 in any organization is a crucial part because they are least adaptable towards change they want things to be done by their way . So as a assistant trainee my responsibility is to change their mindset towards accepting the norms and change and letting them feel comfortable with the innovation and new technology entrants and foramilty.

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  State Bank of Pakistan (SBP)

  Jul 2018 - Aug 2018

  Intern

  * Carried out analysis on customer insights about Islamic banking to develop specialized products.* Worked on finding out new trends and their potential benefits for customer development. * Shared awareness plans to convert conventional partners into Islamic.

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  Mexican Foods Pvt. Ltd.

  Aug 2018 - Jul 2020

  * Conducted Marketing campaigns for brand awareness & resulted in ever time highest unique outlets. * Perfectly implemented systematic billing concept & made route plans of DSRs. * Daily sessions to empower TSOs & DMs for 100% coverage & execution. * Executed smart plans to minimize RTG. * Specially focused on non productive outlets, initiated induction plans & converted them to active customers.

  • Territory Manager

    Feb 2019 - Jul 2020

  • Sales Trainee

    Aug 2018 - Jan 2019
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  IBL Operations

  Jul 2020 - May 2022

  Business Development Executive (Dupont Corian)

  * Implemented effective coverage plans & smartly managed direct & indirect coverage strategies. * Consistently achieved assigned monthly targets. * Frequent visits to Key accounts & onboarded new business partners on daily visits. * Took initiatives to empower sales through different indirect channels. * Closed 2021 with ever time highest sales.

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  Sana Distributors Pvt Ltd.

  Jun 2022 - Aug 2023

  * Prioritized portfolio availability at the right channel by actively managing trade relationships. * Conducting daily briefing sessions with the team on start and end of the day and conduct daily monitoring sessions with DSRs and SPEs.* Initiated local plans for trade to generate incremental sales & to develop good business relationship. * Quarterly business meetings with top traders to evaluate their monthly performance & to discuss the way forward. * Weekly market survey to conduct competitive analysis and strategize the way forward. * Worked on Annual business plan for Shell Pakistan 2023. Show less * Achieving Secondary & Primary sales target. Closing every month with average 30% growth. * Ensuring brand wise availability plans shared by principal. * Effectively managing sales operations and smooth booking & execution plans. * Daily meetings & empowering sessions for DSRs & DMs at the start and end of the day with a brand wise briefing. * Daily market visits to ensure AVA & market survey to Prioritize availability at the right channel. * Shelf planning & proper execution of trade tools at HM-1 & Perfect stores. * Taking initiatives by onboarding E-commerce stores. * Smart coverage plans to get maximum share of active business partners with limited resources. * Ensuring maximum ROI of my organization. Show less

  • Channel Manager (Shell Lubricants)

    Nov 2022 - Aug 2023

  • Territory Sales Manager (Fauji Foods Pvt. Ltd)

    Jun 2022 - Dec 2022
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  ITT Foods Private Limited (Dipitt)

  Aug 2023 - now

  Assistant Manager National Trade Marketing

  * Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.* Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.* Leading and implementing channel-specific marketing strategies and plans for assigned retailers. * Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.* Leading activation programs with 3rd Party Agencies to improve brand visibility. Visiting the points of sale weekly to ensure that the brand is visible, and guidelines are respected. Show less