Jorge Carlos Murillo Santillán

Experience

• 

  Novacel (subsidiary of Celanese Mexicana y Grupo Industrial Bimbo)

  Aug 1992 - Jul 1998

  Sales Representative - Sales Manager

  - Development of new customers in the Fast-Moving Consumer Goods (FMCG) sector.- Customer demand management in the food and beverage industry.- Proven leadership skills with direct reports

• 

  Industrializadora de Maíz

  Aug 1998 - Feb 2005

  Sales Manager

  - Deployment of the commercial strategy to gain 10% of market share for the modified starches and maltodextrins in Mexico.- Signed of supply contracts for yellow corn from the US for the wet milling process.

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  Alcan

  Mar 2005 - Feb 2010

  Sales Director

  - Set short-, mid- and long-term commercial goals, ensuring the retention of organic sales and the development of new clients in the food and beverage, home care and personal care industries. (Grupo Bimbo, Coke, Pepsi, P&G, Nestlé, Mars, Kellogg´s, Kraft, Danone, and several top regional accounts). - Played a key role in the acquisition of a company in Monterrey (Relapasa) to improve Alcan's position in Mexico and expand the infrastructure for a major exports operation to support the exports growth.- Negotiated a three-year key contract extension with Alcan's #1 customer.- Became the leading supplier of polypropylene (OPP) labels for the beverage industry with 40% of market share in Mexico. Show less

• 

  Bemis Packaging México

  Mar 2010 - Nov 2011

  Sales Director

  - Provide oversight, leadership, and support to the Bemis’s commercial leadership team, drive integration and cultural transformation.- Build a solid commercial system to support all customer interactions through our four commercial offices, optimizing resources and maximizing customer experience.- Negotiated a three-year key contract extension with Bemis's #1 customer.

• 

  SigmaQ

  Jan 2012 - Oct 2014

  General Manager

  - Drive business turnaround while accelerating profitable top and bottom-line growth in Central America and The Caribbean region, within LATAM.- Ensure that spending and budgeting are in line with business goals and ensuring countries are following this guidance as well driving operational savings. - Grow the regional market presence, extend the customer reach, and improve customer satisfaction.

• 

  Ternova

  Feb 2015 - now

  - Oversee daily operations and performance of the business unit (BU) and fully responsible for the P&L of about 60 million dollars with the forecasted expectations to increase it to 80 million dollars by 2025.- Collaboration between various stakeholders to ensure company growth and stability (global, regional, and local).- Set short-, mid- and long-term goals of the BU in western (Central America & The Caribbean) & eastern hemispheres (Southeast Asia).- Ensure that the spending and budgeting are in line with business goals and ensuring countries are following this guidance as well.- Provide oversight, leadership, and support to the Vietnam´s leadership team, drive integration and cultural transformation, as well as operational excellence in all manufacturing facilities.- Keep our value proposition updated to contribute to the job to be done and sustainability goals of our global and regional customers. Deployment of the eco-packaging portfolio, reporting a 27% increase in revenue since 2020.- Develop intrapreneurship skills within the BU to boost the ideation of innovative business models that have the potential to become future value ponds. For instance, Plastic Neutrality business model, proving that the circular economy of thin film plastics is possible and profitable. Show less - Research and identify new business ventures for the company and expand the presence in both hemispheres, developing new market entry strategies and customer acquisition projects. Aggressive growth plan for the Food Industry in Mexico and USA markets. - Deliver value for the company through driving commercial growth plans across the regions where we operate. Products made at our Vietnam operation reach markets in Australia, Southeast Asia, and Africa, while the products manufactured in our operation in El Salvador reach the markets of the United States, Mexico, the Central American, and the Caribbean region.- Negotiated a two-year global contract extension with Ternova's #1 customer. Show less

  • Vice President Business Unit (B2B)

    Jan 2020 - now

  • Vice President of Sales and Marketing (B2B)

    Feb 2015 - Dec 2019