
YING LIU

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About me
MasterMover Asia Sales | Driving Business Growth with Efficient & Safe Heavy Load Movement | Electric Tug Solutions
Education

Shanghai University of Engineering Science
2012 - 2016Bachelor's degree B.Eng Vehicle Engineering 3.6/4.0 (86.7/100)The course is one of Chinese "Outstanding Engineer Education and Training Program" pilot majors.-- MAIN ACHIEVEMENTS -- 1) Won scholarship every year (3%) ;2) Was awarded as 2016 Shanghai's Outstanding Graduates (1%); 3) Published an academic paper in Physical Experiment of College in 2015 as the first author; 4) Was awarded as 2013 Excellent Campus Ambassador of Renren, previous largest social media in China, for promoting its phone APP.

Shanghai International Studies University
2013 - 2015Second Major German
Cranfield University
2021 - 2022Master MSc Strategic MarketingThe course is ranked 5th in the UK and 15th in the world by QS World University Rankings: Masters In Marketing 2022.-- CORE MODULES --Big Data Insights and Analytics (Tool: JMP); Retailing and Omnichannel Management; Strategic Marketing and Planning; Managing Brands; CRM and Customer Experience; Digital Marketing and Social Media Marketing.

울산대학교
2016 - 2016Exchange Program
Experience

上海恒进展览有限公司
Mar 2017 - Aug 2018Award: Best New Employee in 2017.- Digital Marketing (Social Media and E-newsletter)Driving new sales leads for sales teams. Result: Increased annual sales leads by 10%.- Creative Marketing Campaign PlanningPlaned and executed 10+ creative marketing campaigns during special festivals, fostering brand interactivity and capturing sales leads.- Marketing Vendor ManagementCoordinated external vendors (designers, printers, photographers, videographers) for the production of promotional materials, including e-banners, brochures, and videos. Show less
Marketing Specialist
Dec 2017 - Aug 2018Junior Event Planner
Mar 2017 - Dec 2017

Messe Düsseldorf Shanghai 杜塞尔多夫展览上海
Nov 2018 - Sept 2021Award: Nominated for Best Employee and Best Innovative Marketer in 2019.- Strategic PlanningDeveloped integrated marketing plans, consistently surpassing annual targets while optimizing budgets, even amidst the pandemic.- Content MarketingProduced engaging content on multiple digital channels (website, e-newsletter, social media), generating a substantial number of sales leads.- Event Management Successfully planned and led tens of offline events, such as industry conferences, salons, roadshows, and competitions, significantly enhancing brand visibility and recognition.- Public RelationsCultivated and strengthened partnerships with media, associations, and industry influencers, enhancing brand influence and industry standing. Show less
Marcom Manager
Jan 2020 - Sept 2021Assistant Marcom Manager
Nov 2018 - Jan 2020

MasterMover
Nov 2022 - nowSector Sales Specialist - Asia
Licenses & Certifications
- View certificate

Google Ads - Measurement Certification
Google AdsApr 2022 - View certificate

Google Ads Search Certification
Google AdsApr 2022 .webp)
Certificate of Market Research
Market Research Society (MRS)Mar 2022- View certificate

Exploratory Data Analysis
SASFeb 2022 - View certificate

Personal growth and development
Cranfield UniversityDec 2021 - View certificate

Decision Making with Data
SASMar 2022 - View certificate

Self evaluation for success
Cranfield UniversityOct 2021 - View certificate

Programming for Everybody (Getting Started with Python)
美国密歇根大学Mar 2022 - View certificate

Correlation and Regression
SASDec 2021 - View certificate

Predictive Modeling and Text Mining
SASFeb 2022
Honors & Awards
- Awarded to YING LIU2019 Best Employee Nominee Messe Düsseldorf Shanghai Dec 2019
- Awarded to YING LIU2019 Best Innovative Marketer Messe Düsseldorf Shanghai Dec 2019
- Awarded to YING LIU2017 Best New Employee 上海恒进展览有限公司 Dec 2017
Languages
- enEnglish
- chChinese
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