Ashish Sharma

Experience

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  Bharat Coca Cola bottling Northeast Pvt Ltd

  May 2000 - May 2001

  Sr. Associate - brand promotion

  Market Supervision, Ensuring Stock availability and distribution at various POS outlets.

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  Asian Paints Home Solutions

  Feb 2003 - Dec 2005

  Team Lead - Project & customer management

  Handling team of sales and customer relationship personnels. Project management, Customer relationship management.

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  Hettich India Pvt. Ltd.

  Jan 2006 - Apr 2007

  Asst. Manager - Brand promotion

  Handling channel partners, explore business opportunities with increased demand in secondary sales, handling architects & carpenters trainings, product promotion. Maintain relations with key accounts / architects.

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  Digitas North America

  May 2007 - Dec 2010

  Associate Manager-Client Servicing

  Client Servicing, Project management, Single handedly plan and execute quarterly marketing merchandise program. Co-coordinating with internal departments for executon of various brand promotional activities.

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  Vertiv

  Jan 2011 - Jul 2013

  Deputy Manager-Marcom

  Project management, Digital Marketing, Market research, Collateral development and management, Brand promotion, PR, Lead generation, Loyalty programs, Complaint resolution

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  Supeema Ethnic Venture

  Aug 2013 - Jun 2014

  Manager Marketing

  Designing digital marketing strategy to promote overall brand imagery and products. Conceptualize customer centric programs to enlarge core customer base. Social media management for customer engagement. Handling BTL activities, PR and marketing content.

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  Sunxchange Management Consultants Pvt. Ltd

  Jul 2014 - Jan 2016

  Manager-Marketing

  Curate short- and long-term product promotion plan to achieve defined objectives. Liaise with various functions across the organization and execute promotional activities. Develop and implement brand positioning strategy; Optimize brand communication content across digital and offline assets. Use digital marketing tools SEO, Performance marketing and social media to target relevant audience in B2B segment. Manage development of creative material for branding exercise to assure correct presentation of the brand's positioning, features and benefits. Commission market research and intelligence to support the strategic/tactical initiatives in the marketing plan. Show less

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  T.I.M.E. (Triumphant Institute of Management Education)

  Feb 2016 - Mar 2019

  Manager -Marketing

  Conceptualizing, planning and implementing processes to drive franchisee business volumeUnderstand consumer behaviour to formulate branding practices for different franchisee marketsCompetition tracking and analysis to formulate pricing and marketing promotionEnsure strong brand presence across all franchiseesSuggest customized brand promotion and image building activities to franchiseesEnsure consistency in sales support collaterals amongst franchiseesDevelop customized content for different franchisee marketspromote innovative branding activities across all franchisee markets Show less

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  Aparna Enterprises Limited

  Apr 2019 - now

  Manager - Marketing & Communication

  Designing annual calendar for Marketing & PR activities to promote product range in B2B & B2C segments. Lead Digital Marketing, CRM, Designing, PR & Tele-calling teams to elevate brand presence within relevant target audience. Observing, measuring, and optimizing marketing programs to reduce cost and increase ROI. Reporting to group MD & CEOs to apprise on periodic updates and shaping the marketing plans. Working with channel partners, directors and vendors to develop cross functional strategies and create high performing team; managing & mentoring team members as required. Working with product heads for better co-ordination and shaping marketing plans as per their long-term objective. Coordinating with external agencies and internal departments to develop content & compelling messages in online & offline assets. Releasing product notes, white papers, blogs and important information to partner and dealer community. Show less