Jacquelyn Massey-Rounds

Experience

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  United Way of Perth-Huron

  Sept 2010 - Sept 2011

  Marketing & Special Events Coordinator

   Wrote and submitted regular press releases to notify counties of campaign milestones, large corporate donations, and fundraising events  Supported campaign marketing requirements through digital and print design and creation  Coordinated fundraising events while assisting on campaign ambitions and maintaining campaign records Worked with past donors and campaign chairs to maintain past annual fund achievements and increase donor relations Used community outreach and census data to assist in maximizing corporate and individual donations, increasing program fund allocations for the campaign year Managed and coordinated volunteers for community events, fundraising initiatives and campaign support tasks Show less

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  Blyth Festival

  Sept 2011 - May 2013

  Marketing Manager

   Coordinated all marketing campaigns, based on seasonal productions and events  Wrote and submitted press releases and media content in accordance to production schedules, media reviews, etc.  Managed all social media accounts, using preplanned flow-sheet calendars in order to design posts ahead and shoot photographed sessions  Initiated short and long term marketing plans based on niche market analysis to maximize sales and increase development funds Worked to maintain donor relations and initiate strategies for new donor outreach  Planned and coordinated fundraising events in support of the Arts Centre, which included sponsorship attainment, following an allocated budget, marketing and sales to achieve goals, and all vendor coordination Regularly managed volunteer tasks and coordination Show less

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  Backroads: Imaging & Design

  May 2013 - now

  Marketing & Social Media Specialist/ Graphic Designer/Photographer

   Creates individual marketing plans for clients based on market/industry research within budget parametersCreates branding strategy through design and marketing to achieve a unified appearance for clients  Uses graphic design skills to design and create social media campaigns for clients Communicates regularly with regional media to inform on future events and notify of client milestones Uses social media management tools in maintenance of multiple social media applications  Professional photographer in areas of portrait, lifestyle and landscape mediums Show less

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  City of Estevan

  Oct 2021 - now

  Marketing Communications Manager