John Buchel

Experience

• 

  The Badger Herald

  Nov 2002 - Oct 2004

  News Content Editor

  • Led news department coverage, content, and daily meetings at The Badger Herald.• Hired and trained staff reporters, generated story ideas, and developed weekly news packages.• Maintained regular contact with experts and state officials to ensure accurate and timely reporting.

• 

  Wisconsin State Journal

  May 2005 - Nov 2005

  Intern Business Reporter

  • Localized wire stories for news briefs and gathered background for staff reporters at Wisconsin State Journal.• Covered human interest stories in the business community, resulting in several feature stories making it to the front page.

• 

  Conley Media

  Aug 2006 - Sept 2008

  News Reporter

  • Generated story ideas, wrote features, and designed pages on lifestyle topics such as home and garden, health and fitness, trends, fashion, travel, and parenting for the West Bend Daily News.• Promoted to local government reporter covering city and county government, politics, general news assignments, and courts.• Shot and formatted photographs, winning third place in the 2007 WNA Better Newspaper Awards general news photo category.

• 

  Black Shoe Hospitality

  May 2007 - Apr 2022

  • Managed social media content, press communications, and email marketing for five brands, ensuring brand reputation and customer service excellence.• Coordinated with community partners on fundraising campaigns and connected social media content with marketing strategies.• Developed content for corporate culture training and loyalty rewards program to enhance accountability and efficiency, resulting in increased repeat business. • Provided exceptional customer service as an opening employee and ad hoc manager of Maxie’s and Story Hill BKC, ensuring a memorable dining experience for guests.• Collaborated with team members to successfully open and establish a new restaurant in Milwaukee, WI.• Demonstrated leadership skills by being a consummate team player and supporting staff members in achieving common goals.

  • Digital Marketing Manager

    Apr 2014 - Apr 2022

  • Server

    May 2007 - Apr 2014
• 

  Kohl's Department Stores

  Jun 2011 - Sept 2011

  Kohl's Digital Marketing | Digital Creative Content Coordinator

  • Developed a new e-commerce taxonomy on Kohls.com to enhance user experience and increase online product departments.• Managed sales events and copywriting process through tiered creative review stages.• Edited copy for sales equities, landing pages, product descriptions, and social media content.

• 

  Florence Eiseman

  Apr 2012 - Apr 2014

  Content Coordinator

  • Guided web strategy for children’s clothing brand relaunch, driving direct-to-consumer sales• Consulted on copy, brand voice, and product labels to communicate brand heritage and value• Created social media and online catalogue content to introduce and promote product lines

• 

  NAEUN Hospitality

  Nov 2022 - Mar 2023

  Social Media Coordinator

  • Created engaging social media graphics and copy for Michelin Guide and James Beard Foundation-recognized restaurant brands• Managed social media schedule, engagement, and email marketing for Atomix, Atoboy, and NARO• Collaborated on creative, consumer-first ideas to enhance brand presence online