Ellena Jackson

Experience

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  LOTUS

  Jun 2019 - Jun 2020

  Junior Account Executive

  - Responsible for writing and issuing press releases and pitches to key and relevant media. - Hosting an international group press trip (Hard Rock Hotel Tenerife, September 2019); generating positive media coverage (print and online) in Daily Mirror, The Herald (Ireland) and The Irish Independence. - Organising individual and group press trips for my clients (journalists and bloggers). Here, I identified and secured relevant media, organised travel arrangements and accommodation and followed up with each journalist after their trip. - Identifying and developing campaign opportunities and partnerships for the client. - Managing and updating the the press page on behalf of the client. - Maintaining and developing a strong relationship with clients; showing an understanding of their objectives in the UK market. - Building relationships with key media and monitoring travel trends. - Reporting, analysing and evaluating media coverage for each client (using PowerPoint, Word, Excel and Releasd) - Contribution in team brainstorming sessions for upcoming new business opportunities and campaigns. - Representing my clients at both trade and consumer events (for example, Love Trails on behalf of Andorra, Travel Bulletin Adventure & Activity showcase, TTG New to Touring and Adventure, ANTOR meets the media, ANTOR meets the travel trade). - Assisting with 2020 plans for each clients - creating campaign ideas, press release topics, findings events to attend and identifying pegs and hooks for the year. - Managing the UK Facebook page for the client - creating a content calendar, staying abreast of social trends, creating competitions and copy writing.- Contributing in team creative brainstorm sessionsTraining:- Gorkana- Releasd- TravMedia- Meltwater - Kantar - Press Page - PRCA Show less

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  Public Eye Communications

  Sept 2020 - Jan 2023

  Associate Publicist

  My role as a PR co-ordinator includes the following responsibilities: - Pitching clients to a range of long, mid and short leads for cover features and interviews linked to their current or upcoming project. Also, working proactively to find new opportunities for clients as well as building relationships with journalists and outlets. - Scheduling secured interviews around the clients existing commitments (such as filming). This includes liaising directly with the client and following up with a full and in depth schedule with timings of the interview, shoot location and transportation details. -Liaison with production companies to align wider campaign with the client's individual campaign (for example, Steven McQueen's 'Small Axe' on BBC One.) as well as client's agents. - Full-time support for clients, this includes attending photo shoots and interviews as well as offering a protective service.- Handling requests from journalists and photographers. - Assisting with the research and development of new business proposals. - Admin: Daily search of clients online, updating pitch reports, maintaining and updating client material (for example, press packs, fact sheets, biographies). Show less

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  BBC

  Jan 2023 - now

  • Publicist, BBC Drama

    May 2023 - now

  • Assistant Publicist, BBC Drama and EastEnders

    Jan 2023 - May 2023