
Dr Roy Yap
Sales Marketing Executive

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About me
DBA (UWTSD), FHEA MBA, BBA
Education

Westminster Kingsway College
-Higher National Diploma Hospitality Administration/Management DistinctionWestminster College (Victoria, London)Capital City College Group

The City College London
-Diploma Hospitality Administration/Management Distinctionhttps://www.linkedin.com/company/the-city-college-london/

AHLEI - American Hotel & Lodging Educational Institute
-Higher Diploma Hospitality Administration/Management
University of Leicester
-Master of Business Administration Finance
University of Wales Trinity Saint David
-Professional DoctorateApplied Business - Corporate Governance

Newport University
-Bachelor's Degree Hospitality Administration/Management
Experience

Far East Organization
Jan 1998 - Jan 1998Sales Marketing ExecutiveGenerate client leads to market and sell properties through networking.Stay abreast of real estate markets and best practices through events, seminars and association.Submit activity reports, such as cold calling and weekly work plansMonitor competition by gathering current market pricing and new project launches

CAS Ltd
Mar 2001 - Sept 2009Operations ManagerA working partnership with significant advertising agencies with MindShare, OMD Worldwide and PhD (Omnicom Group), Zenith Media ( Saatchi & Saatchi and Cordiant), Initiative Media Worldwide and Universal McCann (Interpublic Group of Cos.), and Media Edge.Area of expertise:Understand the needs of clients and develop strategies to meet those needs.Proactively provide communications advice to clients and keep them informed of progress.Develop and execute integrated campaigns that combine brand, advertising, PR, content, social, and digital strategies.Write inspiring briefs and inspire creative solutions.Project manage work to ensure quality, timeliness, and budget.Pitch to media publishers to build solid partnerships and cultivate new contacts.Write press releases, byline articles, and keynote presentations.Develop winning pitches through great insights, time management, and team collaboration.Stay up-to-date on the latest trends and best practices in marketing and share this knowledge with others.Perform other marketing duties as assigned. Show less

Feng Shang Princess
Jan 2010 - Oct 2020Co Owner/ ManagerCo-founded and managed Feng Shang Princess, the only gallery boat restaurant in Central London. I have been actively involved in all aspects of the business since 2012, and I am proud to say that we have been very successful. I have a proven track record of success in marketing, advertising, public relations, financing, personnel hiring, training, management, scheduling, and relations. I am also a highly skilled food and beverage professional, and I am committed to providing excellent customer service.Feng Shang Princess is a unique hand-built vessel with a truly unforgettable dining experience. Our guests can enjoy fine cuisine and stunning views of Regent's Park while they cruise along the canal.I am confident that Feng Shang Princess will continue to be a success. I am committed to providing our guests with the best possible dining experience, and I am excited to see what the future holds for our business. Show less
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London Westminster College (LWC)
May 2011 - Jan 2020Director Of Studies
Pearson
Jun 2012 - Aug 2020Senior Lecturer - Business, Accountancy, Finance & Hospitality ManagementBTEC Level 5 - Accountancy, Business, Tourism and Hospitality ManagementBTEC Level 7 - Strategic Management

Confederation of Tourism & Hospitality
Jun 2013 - Jan 2018Lecturer - Hospitality & Tourism ManagementHospitality & Tourism Management

University of Hertfordshire
Dec 2014 - Nov 2018Senior Lecturer- BA(Hons)Business, Hospitality and Management
University of Chester
Dec 2014 - Oct 2018Senior Lecturer - BSc Accounting & Finance Programme
University of Wales Trinity Saint David
Jan 2016 - Oct 2021Doctoral Researcher
University of Greenwich
Oct 2020 - nowMBA Module Lecturer - International Entrepreneurship, Global Strategy & Research Methodology
London School of Business and Finance LSBF
Nov 2020 - Dec 2022Visiting Lecturer - Hospitality and International Business UOG Partner Programme.webp)
LSBF Singapore Campus (London School of Business & Finance)
Jan 2023 - nowSchool of Business and Law University of Greenwich Partner Programmes Hospitality and International Business
Head of School
Feb 2024 - nowSenior Lecturer
Jan 2023 - nowAcademic Board Member
Jan 2023 - now
Licenses & Certifications

American Hotel and Lodging Association

Level 7 Diploma in Education & Leadership (PGDE)
OTHM QualificationsAug 2023
Volunteer Experience
Volunteer
Issued by St Johns Ambulance on Aug 2010
Associated with Dr Roy YapEmergency Readiness
Issued by Singapore Civil Defence Force on Jan 2010
Associated with Dr Roy Yap
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