Donna Do

Donna Do

Event Planner Operations and Sales

Followers of Donna Do1000 followers
location of Donna DoBentonville, Arkansas, United States

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  • Timeline

  • About me

    Product Strategist for Technology Powered Customer Solutions

  • Education

    • The Ohio State University

      2004 - 2006
      BA Strategic Communications 3.4

      • Dean's List: The Ohio State University• Event Productions Staff Intern: The Value City Arena/Jerome Schottenstein Center at The Ohio State University• Marketing Intern: Major League Soccer Team, The Columbus Crew • Walt Disney World Campus Rep: The Ohio State University• Member of The Ohio State University PRSSA

    • Western Carolina University

      2002 - 2004
      Broadcasting Communications 3.85

      • Dean’s List: Western Carolina University• Walt Disney World: Cast Member of the Month- September 2003• University Resident Assistant: Western Carolina University

  • Experience

    • Eventures Unlimited, Inc.

      Jan 2008 - Jun 2009
      Event Planner Operations and Sales

      Categories: Corporations, Incentive Companies and Pharmaceutical Associations• Created dynamic event campaign proposals and presentations for high-end Meetings and Incentive companies• Prepared client meeting layouts, event scheduling and campaign budgeting • Generated over $600,000 in sales and obtained new business through strong client relationships• Coordinated, organized and managed the production of custom corporate trade shows and conventions nationwide• Provided transportation management, travel services and event staffing for convention and trade show events• Negotiated daily with outside consultants to ensure budget consistency, customer satisfaction and event quality• Assisted administrative support in maintaining the company website by providing written content and event photos Show less

    • Cleveland Clinic

      Dec 2009 - Feb 2011
      Account Rep & Team Lead

      Categories: HMO, MMO, Commercial and Medicare Insurances• Executed policies and procedures to insure the timely resolution of patient and third party reimbursement issues• Developed, implemented and executed quality control to ensure the timely and correct resolution of patient inquiries• Led a team of five to develop and orchestrate new employee programs for directors and managers department wide• Organized and maintained confidential office documentation and assisted with office and administrative support• Ensured products were received and displayed to proper management reporting systems to assure accurate recording Show less

    • CBS Radio Cleveland WNCX/ WKRK

      Feb 2011 - Aug 2011
      Account Executive

      Categories: Clinical Research Offices, Packages Goods, Automotive, Food & Beverage, Entertainment • Generated and projected new client relationships via market research and client meetings• Developed advertising solutions using the power and reach of the CBS Cleveland stations • Created custom advertising campaigns for clients that included sponsorship, on-air spot scheduling and digital advertising• Managed and maintained multiple client accounts and inner-office materials

    • BrandMuscle

      Aug 2011 - Nov 2012
      Media Planner/Buyer

      Categories: Financial Services, Insurance, Telecommunications, Pharmaceuticals, Satellite Television & Auto Repair• Negotiated and executed local advertising campaigns through Television, Radio, Print, Online, OOH and Guerilla• Placed over $875,000 in media for clients averaging 33 percent savings for 2012• Optimized user experience from a client and user level for our products• Managed clients’ media plans including campaign budgets, performance analytics, and accounting documents• Monitored media placement results through reporting and analytics to identify cost efficiencies and effectiveness• Trained assistants and coordinators in day-to-day operations and negotiations• Developed strategic planning processes to ensure consistent execution of campaigns• Researched the latest trends in user experience through online resources (ex. http://ux.stackexchange.com/)• Processed invoices and create internal efficiencies to minimize future discrepancies Show less

    • Precision Dialogue Marketing

      Nov 2012 - Aug 2014
      Interactive Project Manager

      Categories: ecommerce Manufacturing Companies in the fields of Commercial Outdoor Furnishing, Electronic Design, Government Equipment, High-end Furniture, Industrial Equipment • Managed multiple online storefronts (retail and wholesale) that run on the Magento Enterprise platform• Provided web development project management in the Agile methodology from discovery phrase through launch for both eCommerce Magento development projects and interactive front-end development projects in DNN, HTML, HTML 5 and PHP• Coordinated with departmental team members, both on and off site, to communicate deliverables, project timelines, and expectations • Developed and executed internet strategies, relationship management, project management, usability testing, personnel development, web analytics, content management, web design, and search engine optimization.• Manage Product Owner relationships by ensuring that stakeholder interests are identified and addressed• Monitor, evaluate, and track overall team performance by monitoring risks and providing project visibility• Continued account management through production maintenance and new project upgrades, extensions integrations Show less

    • Micros Retail Systems

      Aug 2014 - Jun 2015
      Senior Project Management Consultant

      Categories: Global Retail Companies in the fields of General Materials and High-end Commercial Goods • Responsible for managing implementations of customer loss prevention software, order management systems, warehouse management systems, Relate CRM system, and Xstore point of sales systems• Act as Scrum Master for all project development teams • Schedule and manage all meetings and interactions between customer teams, internal resources – both on and off site – and third-party service providers, to communicate deliverables, manage timelines and expectations, and provide technical support • Assist Department Manager with day-to-day scheduling and consulting for projects across the global department• Continue account management through maintaining production enhancements and overseeing new project upgrades and software integrations • Keep and manage all international documentation for the Latin America taxation and legal certifications pertaining to company software scope • Maintain client relationship throughout project scope, from kick-off to software training and invoicing Show less

    • Sirius Computer Solutions

      Jun 2015 - Apr 2019
      Project Manager, Certified Scrum Master, Business Analyst

      Categories: Global Retail Companies in the fields of General Materials, Education, Industrial Goods, Finance, and Healthcare• Act as Certified Scrum Master for Scrum Development Teams• Provide implementation project management through Agile methodology, from discovery phrase through go-live, maintaining team adherence to Agile principles• Facilitate daily/weekly ceremonies, identify opportunities for improvement, remove roadblocks/impediments, and optimize solution quality• Manage Product Owner relationships by ensuring that stakeholder interests are identified and addressed• Promote effective individual and Scrum team performance by managing Product Owner communications and facilitating external stakeholder participation when necessary• Monitor, evaluate, and track overall team performance by monitoring risks and providing project visibility• Execute project implementation by defining sprint scope, grooming requirements backlog, ensuring sprint plan reflects relevant requirements, documenting potential risks, and confirming success criteria• Conduct function requirement review sessions with cross-functional team members• Gather and document functional requirements• Provide Scrum framework and Agile methodology coaching to both Scrum Team and company new hires• Manage product acceptance by ensuring all changes are monitored and controlled • Develop and maintain communication in a cooperative and professional manner with all levels of staff• Maintain an up-to-date awareness of industry and technology trends through self-study, professional training and professional activities Show less

    • Walmart Global Tech

      Apr 2019 - Nov 2024

      Lead a team of 50+ product and engineering professionals at Walmart Global Tech to design and manage the global intranet and extranet, enterprise search solutions, digital asset management, and enterprise notification platform. Spearheaded digital transformation initiatives, reducing support costs by 45% through platform expansion and enhanced self-service capabilities. Collaborate with business partners to align intranet features with organizational goals.Product Portfolio:• Enterprise CMS (Content Management System) built on AEM (Adobe Experience Manager)• Walmart’s Global Intranet (OneWalmart); serving over 2.1 million associates, across 14 countries, supporting three languages, 99.9999% uptime.• Walmart B2B sites, serving over 52 sites that drive an additional $6M+ in revenue annually• Headless content integrations into six Walmart internal applications, increasing author efficiencies by 35% and improving content accuracy.• Enterprise Internal Search Engine powered by GenAI• AI driven search for Walmart Associates with customizable search algorithm, search UI, GenAI non-deterministic output that efficiently interacts with users, understands queries, and delivers accurate and relevant responses based on OneWalmart content.• Serving 22,000+ searches per minute, supporting three languages, 99.9999% uptime.• Enterprise Content Analytics • Track various metrics and insights to gain a better understanding of how content is being consumed, shared, and engaged with by users via DEx. • Performance Marketing DAM (Digital Asset Management) built on AEM• Central hub for organizing, storing, and retrieving rich media, resulting in 16% improvement of asset retention since launch. • Enterprise Notification Platform• Walmart’s Global mass notification platform, supporting four countries, enabling business partners to send mass communications with increased efficiencies of 60%. Show less Responsibilities:• Ensure development and continued success of platform performance by providing mentoring; monitoring program and individual project progress; providing periodic project status reports and executive summaries to stakeholders and management; developing new Scrum Masters to ensure skills are aligned with established PMO standards; and providing mentorship and guidance to peers and management on methodology and practice.• Develop project management practices by adhering to Agile methodology; promoting the principles and business value of the project methodologies throughout the organization; leading lessons learned meetings; and participating in established feedback channels.• Manage geographically distributed teams, off-shore development teams and third-party vendors by coordinating internal and vendor schedules; integrating teams and vendors into project strategy; communicating progress status; ensuring delivery of proper functionality; and managing communications from vendors to internal stakeholders.• Manage multiple, highly complex projects (software development, infrastructure, application development) with internal and external stakeholders by driving projects through the lifecycle phases to successful completion.Achievements:• Launched one.walmart.com globally (including US, UK and China)• Managed the successful upgrade of WEM sites from 6.2 to 6.4• Completed development of careers.walmart.com IN onto the WEM platform• Launched Walmart’s eCommerce Digital Asset Management tool for Central Operations• Managed the successful deployment of custom-built applications• Manage and resolve associate and business requests through team intake• On boarded internal, junior resources to replace external contract positions• Mentor new Scrum Master to ensure skills are aligned with the Walmart PMO• Defined ways of working, team structure and capacity management• Prioritize workload against roadmap and business critical releases Show less

      • Director, Product Management - Global Tech

        May 2024 - Nov 2024
      • Senior Group Manager - Technical Product Management

        Oct 2021 - Nov 2024
      • Senior Manager I - Technical Product Managment

        Mar 2020 - Oct 2021
      • Senior Technical Project Manager, CSM

        Apr 2019 - Mar 2020
    • GEICO

      Nov 2024 - now
      Senior Director of Engineering

      As a Senior Director of Engineering at GEICO, I play a pivotal role in driving engineering and operational excellence, shaping the company's technology vision, and architecting innovative solutions to revolutionize the enterprise associate experience. By leading efforts to build a unified platform that delivers a personalized, seamless experience, I empowered individuals to succeed in their roles, ultimately driving the success of the organization.

  • Licenses & Certifications

    • Certified ScrumMaster

      Scrum Alliance
      Jul 2016