Daniel Tai

Experience

• 

  Digital Blowfish

  Jan 2008 - Jan 2008

  Video Production Intern

  Involved in video pre-production, production, and post-production.Projects include IDA's (now known as IMDA) Infocomm award video and MOE's Civics and Moral Education Syllabus videos.

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  APRIL

  Jan 2010 - Jan 2011

  Corporate Communications Associate
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  YMCA of Singapore

  Jan 2011 - Jan 2013

  Executive, Youth Development
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  CPGRAPHY

  Feb 2011 - Oct 2014

  Owner

  Events Photography, Editorial Photography, Videography and Video Editing services. Clients such as Peter Draw, Tetra Pak, YMCA of Singapore, APRIL Group and more.

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  AIA Singapore

  Jan 2014 - Jan 2017

  Financial Services Consultant
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  Daniel Tai Production

  Jan 2018 - Jun 2019

  Video Producer, Videographer & Video Editor

  Visual Storytelling, Videography, Video Editing and produce online marketing videos for businesses.Corporate Clients/Projects: JTC Corporation, TheRight.Fit, Jump Grades Education, Give Voucher, Tanoto Foundation, The Singapore Teacher’s Co-Op, YMCA of Singapore, Embrya Productions Inc, Creative Square Company, The Advisory Council on Community Relations in Defence (ACCORD), People’s Association, Jump Stakes, SK Garage, Splat Paint House...

• 

  Newfold Digital

  Jun 2019 - now

  - Lead the end-to-end development, production, and delivery of marketing video content that aligns with brand and marketing strategies for Newfold Brands across APAC (ANZ, SEA & India).- Create and implement a comprehensive video content playbook to standardize processes, ensure consistency, and streamline content creation across markets.- Leverage Generative AI tools to optimize workflows, reduce production timelines, and enhance creative output.- Lead in-house video editors and freelancers in the APAC region, manage and collaborate with brand and creative agencies to ensure consistent, high-quality video content across all brand campaigns.- Drive cross-functional collaboration to develop innovative video concepts that engage and resonate with target audiences.- Analyze performance metrics to refine video strategies and boost engagement across digital and traditional platforms.- Ensure timely, on-budget delivery of projects while upholding the highest production standards. Show less • Conceptualise and produce short/long-form videos for each stage of the marketing funnel to drive business growth.• Monitor social media and video trends, competitor analysis and share best practices internally. Applying learnings to all videos to increase engagement and watch time. • Collaborate with the Marketing Acquisition team, Customer Life cycle team, and Design and content team to provide video strategy and create video content to drive business growth. • Video Content & Production Lead and agency management for major ATL & BTL marketing campaigns.• Direct, Film, and/or edit in-house marketing video content.• Oversee and execute all aspects of Live-Steaming production, including hiring freelancers to form the production team. • Manage video content roadmap for Newfold APAC brands, freelancers, video production/brand agency and Production budget. • Create a system and structure to ensure all communications with the internal team and external vendors/freelancers are clear and consistent. Show less • Conceptualise and produce short/long form videos for each stages of the marketing funnel to drive business growth.• Monitor social media and video trends, competitor analysis and share best practices internally. Applying learnings to all videos to increase engagement and watch time. • Collaborate with the Marketing Acquisition team, Customer Life cycle team, and Design and content team to provide video strategy and create video content to drive business growth. • Video Content & Production Lead and agency management for major ATL & BTL marketing campaign.• Direct, Film and/or edit in-house marketing video content.• Oversee and execute all aspect of Live-Steaming production, including hiring of freelancer to form production team. • Manage video content roadmap for Newfold APAC brands, freelancer, video production/brand agency and Production budget. • Create system and structure to ensure all communications with the internal team and external vendors/freelancers are clear and consistent. Show less

  • Head of Video Content, APAC

    Jul 2024 - now

  • Video Content Manager, APAC

    Jun 2023 - Jul 2024

  • Senior Video Content Producer, Marketing

    Jan 2021 - Jun 2023

  • Video Content Producer, Marketing

    Jun 2019 - Jan 2021