
Chris Davis
Digital Marketing Executive

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About me
Ecommerce Manager at OPROGROUP
Education

Churston Grammar School
-
London School of Marketing
2012 - 2013CAM Professional Diploma Digital Marketing
London School of Marketing
2011 - 2012CIM Professional Certificate Marketing
Experience

London Graphic Centre
Oct 2012 - Jul 2016Digital Marketing ExecutiveWorking closely with key stakeholders across departments to deliver on-brand campaigns to new and existing customers.Website Management and Optimisation• Developed an average order strategy that successfully increased the average order value across the company website by 35%.• Optimised a section of the website resulting in a 200% increase in revenue for that section• Held positive growth on conversion rate for over two years by updating images, content, prices and changing navigation to improve the customer journey.Produce marketing plans and creative briefs with on brand messaging for internal Graphic Designer. Pull together, social, PR, website, Adwords, e-mails, instore-events and utilise partners to deliver the campaign on time, with consistency.Project ManagementCollaborate with PR, social agencies and creatives to deliver projects that appeal to our target audiences; creating excellent PR and social exposure.Social MediaExperience in both creating and executing Social Media strategies to run in-line with overall business campaigns. Working with third parties to create engaging content to grow and maintain social media audiences.Email Marketing• Creating retention, up/cross sell opportunities by nurturing new and existing customers via strategic email campaigns.• Demonstrating positive ROI results. • Supporting growth in customer databases via digital marketing and traditional marketing channels by Show less

SITU
Aug 2016 - Jan 2017Digital Marketing Manager
Stuart Marsh Shoes Ltd.
Feb 2017 - Oct 2020Group Ecommerce SupervisorI work with third party eCommerce platforms to raise brand awareness for both Rainbow Club and Chatham.

OPROGROUP
Jan 2021 - nowEcommerce ManagerI drive global growth via brand websites and UK/US and EU Vendor and Seller Amazon accounts. Utilising all available digital marketing channels. Led a multi-website Magento merge. An integral part in coordinatinng internal and external teams to deliver a new global website; while simultaneously launching a brand new product range across all ecommerce channels.
Licenses & Certifications

Professional Certificate of Marketing
CIM | The Chartered Institute of MarketingOct 2011
CAM Diploma in Digital Marketing
CIM | The Chartered Institute of Marketing
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