Mohit Mishra

Experience

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  Idea Cellular Ltd

  May 2010 - Jul 2010

  Summer Intern

  HighlightConducted Study And Research of TOMA & ITP Measured impact of Thematic and Tactical campaigns in Rural and Urban area (West U.P.)Measured effectiveness of campaigns and Impact of BTL & ATL Activities on Consumer minds

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  Indiabulls

  Jan 2011 - Jun 2011

  Manager
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  Wrigley

  Jun 2011 - Jun 2013

  Sales and Merchandising

  HighlightsOversaw sales & merchandising for general and modern trade. Headed a team of 13 (company and distributor) salesmenAchieved Sales (primary & secondary), Distribution, Display & Productivity targets within the overall budget, time & policy parametersAppointed new distributors, built strong relationships with channel partnersCarried out field activities including installation, utilization & maintenance of display units

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  Mondelēz International

  Jun 2013 - Jan 2015

  Sales Executive

  HighlightsDelivered annual revenues of INR 3 Crores through a team of 9 distributors, 2 Territory Sales In-charge, 2 Merchandisers, 20 Salesmen. Managed Urban & Rural general trade business through off roll and distributor resources.Achieved volume & value sales targets of products across categories, outlets, geographies & townsMonitored and maximized Customer investment effectiveness Presided over RE (Retail Environment) wise Growth and promotion activities. Ensured fast and effective distribution of NPDs through the sales team.Facilitated maximum incentive earnings for RDSM & Pilot team Show less

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  Unilever

  Jan 2015 - Sept 2021

  Sr Key Account Executive

  Growth Path CSO, Mumbai, India (Jan 2015-Dec 2018) Territory Sales Executive, Pune India (Jan 2018-Sept 2021) Sr Key Account Executive, Pune, India (Mar 2020-Present)Highlights• Heading for Pune city through on-roll, off-roll and distributor resources for Modern Trade / General Trade Business • Implementing field sales processes, salesforce development & enablement• Led Capability building through Incentive Plan & Training, and executing Top Retail outlet plan (Trade Promotion / Visibilty Displays )• Devised Planning, Manpower dimensioning, Hiring, Training, New town Launches, Product, Channel Selection, and Identification Criteria, Go to Market Strategy, Appointment of frontline Sales Infra – Seller and Pilot Sales Representative• Forecasted monthly demand across sub-category SKUs. Supervised inventories, FIFO, stock freshness & Inventory Health Index as per company norms. Liaised with ASM / AM & Commercial function for timely feeds to the stockist. • Gathered market intelligence, monitored competitor activities, participated in product launches and promotions• Built a strong relationship with Retailers. Ensured FSU / Visibilty Elements Placement and maintenance by the stockiest / Merchandiser / Promoters / Sales Officers. Show less

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  Reliance Retail

  Sept 2021 - Jul 2023

  Smart Merchant ( State Planner )

  Handling 30 Crore Monthly Business across all Categories with More than 200 + Manpower in Entire MaharashtrakVI/Large Pack Planning Maintaining DOH to ensure Profitability of the Stores Achievement Of Budgeted Sales and RGM of Smart Stores Drive Categories as per Monthly Plan and also Drive Regional Plans Drive Large Packs/ KVI / NPI through secondary space Planning Weekly Planning for Categories Execution of Display as per Secondary Space planningPOG Execution / MBQ Correction / DOH Correction / Liquidation Plan Promo Issues and Execution / Assortment Rationalization Show less

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  MANKIND PHARMA LTD

  Jun 2022 - now

  Key Account Manager

  FMCG & OTC Business