Ciriac George

Experience

• 

  Dell

  Aug 2008 - Sept 2009

  Associate

  Roles and Responsibilities• Database Management and server backup.• Extract reports for internal website (DellServ/Delta).• Publish weekly/monthly reports to senior leadership.• Filter and refines the key performers of the productive cycle.• Identify the key area of improvement and present the refined data to the leadership.• Maintain admin console for providing necessary access to the stakeholders.• Perform audit on the internal website to ensure break free reporting.Milestones• Awarded theCost per call metrics Champion for a quarter Q3 2009.• Awarded the Return Dispatch Rate metrics Champion for a quarter Q3 2009.• Awarded the Best LogoDesign for the logo designed for the team among 80 contestants.Affiliations• Member of DCSE (Dell Certified System Engineer).• Active member of Dell Employee Retention programs. Show less

• 

  Cognizant

  Sept 2009 - Sept 2013

  Roles and Responsibilities•Work with the stakeholder to define the Site tracking requirements.•Interpret and translate client business requirements into technical specifications for design.•Designed, customized solutions and technical tag implementation strategies.•Innovate - defining new areas for solutions and improvement - and executing on those ideas for the business.•Development and Testing of Omniture Codes for Web Analytic implementation.•Communicate confidently and proactively with customers throughout the project lifecycle.•Maintenance and Deployment of Java Script files used by Omniture, Adobe (s_code).•Lead code migration to new infrastructure.•Training new resources of the team and bringing them to the level quickly.•Educated clients on the best practices in relation to the Insight platform, their specific industry and key business requirements.•Manage multiple client engagements simultaneously.Milestones•Created Training Documents on Web Analytics to provide KT to application teams and others.•Brain Bench certified in JavaScript, Java5, HTML & CSS.•Attended the Foundation course of “The Seven Habits of Highly Effective People” by Franklin Covey.•Voted as the Best Photographer among the corporate photographer’s club.•Event Organizer for the Team portfolio.•An active member of Employee work Group at Cognizant•Received numerous accolades from client and technical teams alike.Affiliations• Member of CPC (Cognizant Photographers Club). Show less Roles and Responsibilities•Conducting audit on Web Analytics Codes for one of the largest financial institution in the world and providing suggestions to application owners to make changes for efficient tracking.•Worked with the stakeholder to define the Site tracking requirements.•Interpret and translate client business requirements into technical specifications for design.•Designed, customized solutions and technical tag implementation strategies.•Innovate - defining new areas for solutions and improvement - and executing on those ideas for the business.•Development and Testing of Omniture Codes for Web Analytic implementation.•Educated clients on the best practices in relation to the Insight platform, their specific industry and key business requirements.Milestones•Received numerous accolades from client and technical teams alike.•Brain Bench certified in OO Concepts, SQL (ANSI), Customer Requirements Analysis, etc.•Awarded Star Award for Q4 2010 under BFS Rewards and Recognition Program for implementation 100+ projects flawlessly.•Awarded Rock'n Rookie award by Web Analytics practice at Cognizant Interactive for successfully implementing 400+ releases.•Attended the Foundation course of “The Seven Habits of Highly Effective People” by Franklin Covey.•Event Organizer for the Team portfolio.•An active member of Employee work Group at CognizantAffiliations• Member of CPC (Cognizant Photographers Club). Show less

  • Programming Analyst

    Jun 2011 - Sept 2013

  • Programmer

    Sept 2009 - Jun 2011
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  SapientNitro

  Sept 2013 - Dec 2014

  Senior Associate, Marketing Strategy & Analytics

  • Gather business objective from stakeholders in order to define goals and achievements.• Convert the business goals to KPI’s and develop BRD (Business Requirement Document) to outline the scope and feasibility of the tracking solution.• Create SDR (Solution Design Reference) based on the requirements to be passed on to the development team.• Work closely with the development team to assist them in implementation when need arises.• Configure the environment in Adobe marketing suite to ensure the success of tracking.• Perform SIT & UAT to ensure zero free error tracking. • Communicate the progress of the project to stakeholders throughout the SDLC.• Monitor the data at regular intervals and ensure the stability of the flow of data.• Analyze the application data and schedule daily/weekly/monthly reports to the clients.• Provide UI recommendations by analyzing the analytic data. Show less

• 

  Tech Mahindra

  Jan 2015 - Sept 2016

  Module Lead

  Working on the implementation, reporting and analysis through Adobe SiteCatalyst and Dynamic Tag Manager for one of the largest energy and utility developer in the world.Actively involved in custom implementations, Adhoc reporting, creation of monthly performance report, creation of dashboards and doing analysis & optimization for a client who is world leader in power generation and water technologies for utilities, independent power producers and industrial applications.Responsibilities Include•Gather and understand client’s unique business requirements and develop and build customized solutions to meet client's analytic and reporting needs.•Specialized in handling Adobe Dynamic Tag Manager (DTM).•Creating and managing executive dashboards in SiteCatalyst as per business requirement. Creating and automating performance reports.•Experience in various stages of Web Analytic process cycle: Identification, Implementation, Analysis and strategy.•Implement third part tags (Clicktale, Target, BrightCove, Google Analytics) through DTM. Show less

• 

  Cognizant

  Sept 2016 - Feb 2025

  Lead a team of digital marketers while working on the implementation, reporting and analysis through Adobe SiteCatalyst and Dynamic Tag Manager for one of the largest financial institutions in the world. Actively involved in custom implementations, Adhoc reporting, creation of monthly performance report, automation of dashboards for a wide range of business units.Responsibilities Include• Actively involvement in leading complex requirement gathering for top global brands.• Design, customize and document the technical tag implementation strategies.• Innovate - defining new areas for solutions and improvement - and execution of those ideas for the business.• Educated clients on the best practices in relation to the Insight platform, their specific industry and key business requirements.• Training and mentoring new resources of the team and bringing them to the level quickly.• Financial planning, forecasting and resource management to maintain smooth billing and reduce project risks.• Manage multiple client engagements simultaneously. Show less

  • Analytics Project Manager

    Jan 2021 - Feb 2025

  • Senior Consultant

    Jan 2019 - Jan 2021

  • Consultant

    Dec 2017 - Jan 2019

  • Senior Associate - Digital Analytics

    Sept 2016 - Dec 2017
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  American Express

  Mar 2025 - now

  Manager Data Analytics