Khushi A.

Experience

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  A Cut Above

  Apr 2018 - Jun 2018

  Talent Assistant

  I interned as talent assistant between 05.04.18 to 05.06.18 with A CUT ABOVE. Role and responsibilities included backend support vide research and PowerPoint presentations, logistical coordination assistance and on-set support management.

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  YOUTH FOR SEVA (YFS)

  Apr 2020 - Jun 2020

  Student Volunteer
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  Tech Mahindra

  Apr 2021 - Jul 2021

  Marketing and Branding intern

  Worked on the project titled "Strategies for effective hiring". Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans. Conducted research to analyze customers' behaviour, preferences and purchasing habits. Completed in-depth reviews of market conditions and customer preferences. Identified appropriate marketing channels and target customers for campaigns.Developed campaigns and specific marketing strategies for clients. Show less

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  Raghu Vamsi Aerospace Group

  Jun 2022 - Aug 2022

  Digital Marketing Intern
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  Global Online Marketing Academic Challenge

  Jan 2023 - May 2023

  Student Paid Media Analyst | Team Captain

  -Led a team in strategizing and executing a digital marketing campaign for HITAM, focusing on paid media optimization.-Designed and launched Google Ads, Facebook, and Instagram campaigns to increase website traffic and brand awareness.-Applied trial-and-error testing in the first phase to identify high-performing paid channels and optimized ad spend accordingly.-Increased website traffic by 135.4% and session count by 109.2% through data-driven campaign refinements.-Delivered 830,864 impressions, 16,643 clicks, and 67 high-quality leads in 4 weeks, exceeding initial targets.-Improved ad performance through Google Analytics insights, audience segmentation, and bid strategy optimization.-Reallocated budget dynamically, shifting from low-performing search ads to high-ROI display and lead generation campaigns.-Led creative strategy improvements based on market feedback, implementing student testimonials, employer branding, and faculty highlights.-Increased social media reach by 1,108%, testing different targeting methods for students and parents separately.-Worked with a ₹30,000 budget, strategically optimizing ad placements to maximize engagement and conversions.Skills:Digital Marketing · Paid Media · Google Ads · Facebook Ads · Instagram Ads · Google Analytics · Performance Marketing · Data Analysis · Campaign Optimization · A/B Testing · Budget Allocation · SEO & SEM · Lead Generation · Team Leadership · Growth Marketing Show less

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  Ascent Leadership & Management Consultants Pvt. Ltd

  Jan 2024 - Aug 2024

  Project Management Intern

  Conducted in-depth market analysis, leading to a 20% improvement in cross-departmental decision-making efficiency through data-driven insights.Developed a comprehensive 10-year roadmap for a valued client, leading to a 30% increase in long-term strategic clarity and a rise in stakeholder confidence in the planned initiatives