Itay Boneh

Experience

• 

  Publicis Groupe

  Jan 2006 - Jan 2017

  Establishment of marketing and communication strategies, market research and consumer research for local and global tier A companies including retail, food, automotive, telecom, finance and insurance. Leading creative thinking processes and strategic workshops: product innovation, growth engines,target audiences, technology adoption and consumer trends. Responsible on behalf of the management for liaison with the Group's HQ (One of top 3 global media and advertising groups).

  • VP Strategic Planning

    Jan 2011 - Jan 2017

  • Senior Strategic Planner (Geller-Nessis)

    Jan 2006 - Jan 2011
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  BBR Saatchi & Saatchi

  Jan 2015 - Jan 2016

  Strategic Planner (BBR Saatchi & Saatchi)
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  The College of Management Academic Studies

  Jan 2015 - Jan 2018

  Lecturer (Workshop) - Account Planning

  Lecturer in a workshop on strategic planning in advertising, for BA students in communications. Meetings including frontal talks, event analysis, presentations by the workshop participants, and a class discussion of the material presented, self and group work.

• 

  IDC Herzliya

  Jan 2018 - Jan 2019

  Lecturer (Workshop) - Marketing Strategy - Raphael Recanati International School

  The workshop 'Marketing Strategy' is an active class meant to impart the students with the basic knowledge and working tools, needed to become strategic marketers who can apply strategic thinking and approach in their roles. In this workshop, students will acquire the ability and know-how to create, lead and execute a strategic marketing plan.

• 

  Jolt.io

  Jan 2018 - Jan 2022

  • Graduation Panel - Industry Experts Review

    Jan 2021 - Jan 2022

  • Jolter (Speaker)

    Jan 2018 - Jan 2021
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  Deloitte Digital

  Jan 2020 - Jan 2023

  Senior Manager, Customer Strategy and Applied Design

  One of the senior managers in a consulting unit specializing in customer and marketing, shaping the expantion of service portfolio beyond "advising only". Leading of cutting-edge digital transformation processes for top corporations including strategy, client management and project management - from research & discovery, through planning & recommendations, up to execution & delivery.

• 

  Hapoel Tel Aviv FC

  Jan 2023 - Jan 2023

  Chief Executive Officer

  Leading the executive team of a top football club owned by the american investor group TAFP.Driving a cross-organizational development and growth effort, with responsibility for operations,marketing, sales, finance, legal, fan relations, community activities and youth academy.

• 

  Itay Boneh

  Jan 2024 - now

  Marketing, Advertising & Strategy Consultant

  Personally selected by corporates, startups and agencies to lead strategic projects, develope and execute marketing plans, gaining consumer insights, creating new value propositions and improve CX. A track record of working for companies in the private sector, government, and tech. Developed successful alliances and joint projects with professionals in complementary fields.