Danielle Wilson

Experience

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  North Sails Inc

  Jan 1996 - Jan 1998

  Office Manager

  Managed office staff of four in a high-volume mail order catalog. Placed all orders for foreign and domestic commercial accounts.

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  Satisfied Sport

  Jan 1998 - Jan 1998

  Consultant

  Managed staff of four employees for a high-voume retail catalog. Responsible for all foreign and domestic commercial accounts. Key member during the transition to new owners in Seattle, WA.

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  LEGO Group

  Sept 1998 - Apr 2007

  Responsible for planning, budgeting, and project management/implementation for the LEGO e-commerce site and intellectual properties sub-sites including: Star Wars, Batman, SpongeBob Square Pants, Avatar, and Harry Potter. • Worked with Global Brand Marketing and Direct Mail departments to establish online marketing strategies and goals. Resulted in timely production of sites, and new functionality. Marketing programs were delivered on time and within budget ($800K). Increased website visits by 259%.• Planned and managed the design and delivery of over 70 global email marketing campaigns annually, each segmented by country and language. Streamlined processes resulting in an increase of annual mail quantity to 49MM and sales revenue of over $2.5MM annually.• Explored and implemented innovative practices to enhance e-commerce navigation and functionality. Improved user experience by adding 360-degree product rotation, product demonstrations, alternative payment methods, and online catalogs. Simplified online account creation and expedited shopping checkout process. Raised checkout start rate by 40%.• As project leader, collaborated with external vendors to research and implement major redesign of website search result pages. Produced an increase in accurate and relevant search result pages, segmented by e-commerce, customer service, and content.• Analyzed monthly statistical reports to assess the performance of each site; effectively modified any underperforming area to increase page views and improve performance.• LEGO online store was awarded the Internet Retailers Top 50 Website and eTail Awards. Show less Responsible for the planning, budgeting, project management and implementation of projects within LEGO Shop At Home, the global e-commerce division of LEGO Direct, ensuring the sales strategy and objectives are met on time and within budget. Explore and implement innovative practices to enhance navigation and functionality to improve user experience.• Worked with global Direct Marketing team and the Program manager to ensure all online marketing projects are completed on time and within budget ($625K+). Determine online strategy, and ensure objectives are met keeping accuracy and consistency within the online shop (available in nineteen countries, three languages). Including new shop functionality, product loads, special marketing programs and keeping all product information and images accurate.• Established and managed the LEGO store on eBay. Including obtaining all one-of-a-kind LEGO sculptures, either existing or newly created. Established the process with the LEGO fulfillment center to reduce excess inventory in an alternative manner. Created all unique selling pages, and worked with US Public Relations dept. to promote unique auctions for charity. In first year, eBay store resulted in excess of $15K in additional sales for LEGO Direct, and $35K in money donated to charity.• Managed global store homepage images, including multiple versions of images, timing, languages, all rotating weekly. • In 2003, produced redesign of e-commerce site, resulting in a cleaner look and a more intuitive shopping experience. Increased checkout start rate by 90% and order conversion rate by 76%.• Worked with Program Manager to establish multiple database tools, allowing quicker turn-around time and streamlined workflow. • Trained and acted as mentor for Associate Producer, working part-time on the e-commerce site. Show less • Helmed strategic planning, forecasting, merchandising, creative development, and insertion plans of US and Canadian direct marketing programs. • Successfully managed production and distribution of eight North American high-quality catalogs annually to over 8.5 million recipients. • Applied sharp organizational skills toward supervising planning and development of European catalogs.• Project-managed creative design and seamless execution of North American and European mini-catalog inserts for LEGO Club magazine. Show less

  • Sr. Producer, Interactive Experiences

    Jan 2005 - Apr 2007

  • E-Commerce Producer

    Jan 2002 - Jan 2005

  • Assistant Direct Marketing Manager

    Jan 2000 - Jan 2002

  • Direct Marketing Assistant

    Sept 1998 - Jan 2000
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  Worcester Polytechnic Institute

  Sept 2011 - Dec 2012

  Web Projects Manager

  • Responsible for launching 19 academic department websites and the library website redesign within one year. Resulted in cleaner, more informative websites with increased usability and zero downtime.• Establish positive relationships with university stakeholders and content owners; regularly consulted as a subject matter expert and trusted advisor for web marketing.• Manage a team of content writers, developers, graphic designers, and CMS administrators in the redesign of multiple university websites using Scrum methodology within an expedited timeframe. • Lead and organize project meetings with key stakeholders to clearly define project expectations, assess risks, and ensure department requests are addressed in a punctual and professional manner. • Communicate with clients and project teams to determine business needs, provide cost estimates, and define requirements. Prepare meeting documents, discussion topics, timelines, and allocate resources needed.• Create and enhance website strategies, marketing and technical specifications, information architecture (sitemaps, wireframes), and content.• Continually met deadlines while working on concurrent web development projects. Show less

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  Idea Agency

  Jul 2013 - Apr 2016

  Account Manager

  • Oversaw brand and integrated marketing programs of multiple clients in banking, educational, non-profit, and high-performance computing industries collectively producing $1.4M+ annually and AGI of $600K+.• Establish and develop a solid client relationship and work with clients to determine their annual marketing plans and annual budgets. Establish all marketing and media budgets and manage multiple projects and client needs from inception to completion. • Masterminded annual marketing and media plans, and led high-impact projects spanning digital media, pre-roll video, content modules, radio and TV commercials, email campaigns, print advertising, and website development.• Determined and executed social media strategy for clients on Facebook and LinkedIn, including content development, contests, paid advertising, analysis, and reporting.• Computed and reported ROI results on all monthly media plans including print insertions, digital executions, special promotions, rich media, radio, and TV. • Responsible for all client communications regarding marketing objectives and goals, status of projects, budgets, project schedules, scope of work changes, and billing. Show less

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  One Medical Passport, Inc.

  Apr 2016 - Feb 2019

  Marketing Director

  • Spearheaded full-scope marketing operations for $6.5M SaaS company including project management, event management, resource allocation, brand alignment, and vendor sourcing.• Cost-effectively controlled $580K budget, and planned, coordinated, and expected outbound lead generation campaigns to result in 60% of all new sales.• Developed and executed newsletter and email campaigns to actively promote brand and drive sales, averaging 25% open rate and comprising 18% of all opportunities.• Collaboratively crafted client case studies, white papers, marketing slicks, email campaigns, client upsell campaigns, direct mail pieces, print and digital ads, blog articles, and corporate website.• Segmented prospects into actionable campaigns to qualify sales leads according to ideal client profile.• Governed planning, participation, and execution of 14 annual industry trade shows. Show less

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  MassMutual

  Jul 2019 - Oct 2020

  Strategic Marketing Communications Consultant

  • Develop comprehensive communications strategies and cross-channel B2C campaigns for over 120 top-tier corporate and government sector retirement clients with assets under management of over $175M.• Create, design, and execute email campaigns, landing pages, microsites, print campaigns, meeting invitations, marketing collateral, and informative videos to drive financial wellness, encourage enrollment, increase retirement contributions, and drive positive action of participants.• Develop marketing campaigns resulting in performance above the company benchmarks.• Determine campaign goals, analyze performance, and adjust for future campaigns. Prepare and report campaign results to management and clients.• Project manage production of valuable marketing collateral and communications throughout the project lifecycle from creative development, client approval, and legal and compliance review, through to distribution.• Develop strong partnerships and work collaboratively with relationship managers and cross-functional partners to build ongoing relationships across the organization.• Lead team member of the Salesforce Marketing Cloud implementation, including developing process documentation, building email templates, SQL development and internal data integration.• Promoted from initial contract of internal communications consultant to external, client management role for high-profile clients. Show less

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  Kaon Interactive

  Oct 2020 - now

  Project Manager