Brook Ellingwood

Producer | Writer

Red Falcon, LLC

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Timeline
About me
Recovering technologist.
Education
- University of Washington
  2008 - 2011
  Master of Communication Digital Media 3.87
  Activities and Societies: Research Assistant, Contributing Writer to Program Blog, Published in Journal "Four Peaks Review" Projects included business plan for innovative publishing/hosting/communications company, proposal for mobile-based retail co-ops in emerging markets. Created papers and presentations focusing on business and ethical considerations for emerging media and historical patterns of disruption during technological shifts.
- The Evergreen State College
  1985 - 1989
  BA Communications
  Activities and Societies: Technical Director of Student Music Productions, Media Services Staff, Commedia dell'Arte Cast Member Multi-disciplinary studies in Communication with emphases in film/video, sound engineering, performance, electronic composition.
- Washington State University
  1984 - 1985
  Activities and Societies: KZUU student radio. DJ at KZUU, concert promoter.
Experience
- Walt Disney Internet Group / Starwave
  Oct 1996 - Aug 1999
  Producer | Writer
  Produced and created features and content for entertainment websites, ABCNews.com, and syndication to multiple partners.
- Invisible Worlds
  Aug 1999 - Dec 2000
  Lead Producer
  Managed creation and publishing of marketing content at data-discovery startup. Wrote schemas for structured content products.
- Microsoft (Contract)
  Nov 2001 - Nov 2002
  Producer II
  Oversaw publishing for multiple marketing sites. Transitioned publishing to structured XML model. Lead producer on creation of new About Microsoft branding site.
- B Media / Brook Ellingwood Consulting
  Nov 2004 - Feb 2020
  Self Employed
  Case study and web writing for clients including Amazon and Microsoft. Content strategy, web design and development for various small business clients.
- REI
  Nov 2004 - Jun 2008
  Manager, Information Architecture
  Managed team of Producers and aligned colleagues in content, design, and development on total site redesign at $2B retailer. Introduced IA practice, including labeling and taxonomy best practices. Delivered ~120% improvement in search engine ranking through on-page SEO.
- KCTS Television
  Nov 2009 - Jun 2014
  Director Of Digital Media
  Managed team of Producers and Developers to transition informational Drupal website to core content and fundraising channel. Developed Content Strategy and Information Architecture. Oversaw redesign, roadmap, analytics, and integration with Salesforce CRM.
- Minute 93
  Oct 2014 - Aug 2016
  Co-Founder and Head of Customer Experience
  Co-founded Product Photography and Content as a Service company to create assets and sync with retail clients' Digital Asset Management systems. Designed workflow and app interface.
- Red Falcon, LLC
  Jan 2022 - now
  Manager
  Managing partner of Limited Liability Company formed to handle business affairs for family estate involving properties in three states. Developing accounting systems, solving problems, treating tenants like customers, and renting excavation equipment as events warrant.
Licenses & Certifications
- Interactive Accessibility Training
  Feb 2007
- Certified ScrumMaster
  Scrum Alliance
  Jun 2014
  View certificate
- Certified Scrum Product Owner
  Scrum Alliance
  Jun 2014
  View certificate