Julia Zuppan

Experience

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  JRI Management

  Jan 2015 - Jan 2017

  Director of Marketing & Community Relations

  -Successfully developed the marketing department for a company that manages 50 restaurants in the US-Produced strategic marketing and sales plans for each restaurant location to generate sales and build brand awareness -Handled all purchased media, coordinated opening events and established community contacts for an average of twelve restaurant openings per year-Trained the operations teams for all community relations initiatives, catering logistics and improvements for each restaurants’ local marketing plans -Built successful and sustainable partnerships with vendors and non-profit organizations in each region Show less

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  Topgolf

  Jan 2017 - Jan 2020

  Marketing Manager

  -Served as the primary lead for all marketing initiatives in the Kansas City region. -Created a localized marketing plan to increase revenue and guest visits while tracking results -Sponsored community events while having a brand presence and activated on-site with the marketing team -Represented the Topgolf brand while being an extension of the corporate office to implement marketing campaigns while supporting national and local partnerships-Managed social pages to grow engagement each quarter while securing influencers and VIP guests -Planned ticketed and added-value events in the venue to grow guest visits YOY Show less

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  IPL North America

  Mar 2021 - now

  Marketing Manager

  Manage the marketing department for IPL North America, an injection-molded manufacturer with ten facilities supplying circular and sustainable plastic products for the food, retail, industrial, agricultural, material handling, and environmental end markets.- Lead the development of a comprehensive B2B brand strategy, considering consumer, category, and market trends to deliver annual and multi-year revenue targets. - Develop custom marketing programs and multi-channel campaigns through advertisement, marketing collateral, website content, and social media engagement to drive national growth while managing budgets and forecasts. - Partner with a cross functional team with new product development through consumer research, concept to post-launch. - Effectively lead teams with multiple stakeholders, deadlines, and complex inputs to drive impact. - Manage lead generation tactics and growth for the commercial team through specific and consistent outreach. - Monitor marketing initiatives and programs to ensure effectiveness and optimize as needed. Distribute reporting and ROI measures for all marketing activity. - Coordinate industry tradeshows across the US and Canada, increasing brand exposure and generating leads. Show less