Prashant Jain

Experience

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  CRIS

  Jun 2008 - Jul 2008

  Summer Intern

  Worked with a team of two on developing a Railways Ticketing Module. Language Used: Java Core

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  NHPC

  Jun 2010 - Jul 2010

  Summer Intern - VB Programming

  I worked in Consultancy and Business Development center of NHPC and there I developed an automated software module for tracking project schedules and payment status for various consultancy projects of NHPC. The software was primarily meant for the internal use of the company executives for maintaining a record of projects.Language Used: VB

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  Compare Infobase Limited

  Jun 2011 - Aug 2012

  Digital Marketing Executive

  • Acting as a frontline Brand Manager by interacting with customers and fans in the real time on different web platforms.• Carrying out Market Analysis and Competitor Profiling for the website.• Using Google Analytics for taking definitive steps for the optimization of top landing pages.• Communicating Marketing Analytics including internet trends, site features and best practices to the team.• Developing and managing viral marketing campaigns• Responsible for producing opinionated, stylish and creative content for websites and online communities. Show less

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  Simplify360

  Jan 2013 - Feb 2015

  Social Media Marketing Manager

  1. Ensuring smooth delivery of all the social media services provided by Simplify360 to its esteemed clients,2. Coming up with innovative branding strategies and social media marketing techniques for clients and as well as for Simplify360,3. Driving all the product marketing initiatives taken by Simplify360 for establishing it as one of the foremost Social Business Intelligence software in the market.

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  Paytm

  Feb 2015 - Sept 2021

  Marketing Content Specialist

  Content Strategy for the Paytm & Paytm Mall App- Creation of engaging content for App notifications, E-mail, SMS, Google AdWords & Facebook Ads- Optimizing the content strategy based on the data- Interact with Paytm’s business teams to align the content strategy with the revenue goalsSocial Media Manager – Paytm (Feb’15 – Apr’16)- Creation of content marketing calendar for the social channels & maintaining Social Reporting Dashboards for Paytm’s business teams as per their business goals.- Optimized Social CRM communication process – Helped the CRM team in coming up with the best communication practices as per the customer persona.- Complete ownership of social media campaigns – Ideation, Execution & Reporting Show less

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  CBRE India

  Sept 2021 - May 2022

  Senior Marketing Communications Manager

  1. Lead CBRE India's digital mandate to drive lead generation, brand awareness & employee engagement2. Work with a partner agency to prepare a monthly content marketing calendar, set goals for the corporate brand & individual business verticals in the organization3. Leading a team - Responsible for creation of marketing collateral for social media channels, SEO of India website, planning paid campaigns, creating thought leadership content for business leaders in the organization, writing corporate blogs & more4. Evaluating consumer preferences and behaviours, combined with market trends and historical data, to adjust and enhance campaigns.5. Liaise with internal stakeholders from the India team & APAC team for setting marketing objectives Show less

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  Barco

  May 2022 - now

  Digital Marketing Specialist

  1) Planning and executing marketing automation campaigns using Marketo including nurture campaigns, webinar setups, creating landing pages using Adobe Experience Manager (AEM), lead management for tradeshows, preparing email performance reports, maintaining database hygiene by ensuring low bounces and a healthy opt-in % 2) Paid Media campaigns: Plan and execute brand awareness and lead generation campaigns using Google Adwords and LinkedIn Ads3) Preparing web reports using tools like GA4, Adobe Analytics to understand the user behavior and take necessary actions for an optimal user experience4) Enable sales team to efficiently record leads at tradeshows/events using Captello (the lead capture software) and ensure the leads flow seamlessly to the CRM for further action5) Work in close collaboration with product/marketing/sales teams to understand customer journeys, brainstorm innovative ways to capture customer interest thereby driving MQLs. Show less