Tyler J. Smith

Experience

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  Your Success Guide

  Jan 2000 - now

  Senior Director Marketing Communications

  Develop strategic partnerships with leading brands across North America to introduce products and or increase usage and market share through creative branding, marketing and communications strategies. Compose go-to-market strategies and impactful creative. Manage contract negotiations, project budgets, script development or approval and ensure effective marketing/consumer relevant tools that enable consumers to relate to the brand. Selected brands developed: Winners, McMaster University, Chiquita, Starbucks, Ziploc, The Food Network, Canada Breads, Corona Beer, Maple Leaf Foods, Renée’s Gourmet Sauces, Sobey’s, TV show “Licence To Grill”, The Today Show, George Forman Fryer, Napoleon Grills, Weber, Fresh Express Salads, Ontario Early Years Centres/OPCC, Nelly Furtado, Jacksoul, The Philosopher Kings, “Food TV’s Chef Robert Rainford, etc. Show less

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  Chris Smith Management/Agency

  Jan 2001 - Jan 2003

  Director Of Operations and Artist Logistics

  * Clients: Nelly Furtado, Jacksoul, K-OS, The Philosopher Kings, Jarvis Church, Fefe Dobson, Prozzak* Artist Branding and Development, Media Relations and Corporate Communications, song publishing logistics, event & tour management - onsite leadership, travel

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  FullCC

  Jan 2004 - Jan 2005

  Project Manager Consultant

  Project Manager working directly with CEO Stephane Lecuyer on various joint music production projects with FULLCC Music group and World Vision Canada. Includes: * Marketing* Communications strategies* Media planning* Concert production and promotion (Oscar Peterson at Roy Thomson Hall),* Internal and external stakeholder liaison

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  ACEEA

  Jan 2006 - Jan 2008

  Marketing Communications Director Consultant

  • Advised AOR (not for profit foundation) on establishing an International Open Air Cooking Championship featuring Romanian and international chefs• Developed key marketing tactics based on established goals and objects • Partnered celebrity chef with World Association of Chefs representatives• Led numerous international tour groups and logistics to Romania over a 3 year period

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  Sobeys

  Jan 2006 - Jan 2006

  Marketing Communications Director Consultant

  • Advised Sobeys AOR and Food Network Marketing Manager on joint Sobeys summer campaign/tour• Identified target audience and celebrity partnership• Advised on product partnerships/demo recipes• Provided feedback on event and tour management• Oversaw celebrity involvement and tour management

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  Starbucks

  May 2006 - Jul 2006

  Marketing Communications Director Consultant

  • Partnered with Starbucks AOR on Summer Drinks Campaign• Identified target audience and key marketing and communications strategies, including contests and giveaways• Co-authored campaign materials

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  The Asian Food Channel

  Jan 2007 - Jan 2009

  Marketing Communications Director Consultant

  • Two years extensive planning of a three week, three country tour of Asia (Singapore, Kuala Lampur and Manila)• Collaborated on a communications and media strategy with internal marketing department of The Asian Food Channel to increase viewer market share across Asia • Designed an integrated three country marketing and communications campaign featuring celebrity chef, media, talk shows, special events • Negotiated filming of a one hour documentary of the tour to be viewed across all Asian Food Channel markets and sold to wider market• Managed all aspects of the integrated three country marketing and communications campaign including: working with media, Interpol and local police for security, governmental agencies for permits, hiring support staff, negotiating wages in different markets, travelling details, arranging shoot schedules as well as onsite day-to-day leadership and management Show less

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  Albertsons

  Jan 2007 - Jan 2009

  Marketing Communications Director Consultant

   Partnered with Albertsons’ V.P. of Protein, Marketing department and AOR (Get Coactive Inc.)  Strategically managed all aspects of account development of the go-to-market strategy and production of the marketing/creative tools and the communications plan Co-authored Protein Department vision, marketing and communications plans Produced and authored 12 DVD instructional scripts, for in-store video cast, web viewing, and point of purchase to benefit the protein department

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  Chiquita and Fresh Express

  Sept 2009 - Nov 2009

  Project Manager/Author Consultant

  * Collaborated with AOR “MKTG Inc.” and Chiquita to develop a branding and communications strategy for Chiquita Bites and Fresh Express salads.* Developed and Authored over 30 instructional recipes for website utilization

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  Oakville Parent-Child Centre

  Jan 2010 - Jan 2012

  Marketing Project Manager Consultant

  I am honoured to be chosen as the leader to fulfill a Trillium Foundation Grant for the Oakville Parent-Child Centre dealing with branding, marketing, communications and fundraising planning. The OPCC is a not for profit organization that has a successful 30 year record of providing Oakville and surrounding area with access to parenting advisors, programs and Early Child Care workers that are World Class!* Led focus groups with both internal and external stakeholders which resulted in the following:* Rebrand - updated logo, call out line, visual creative materials* Marketing - created integrated marketing plan* Communications - created new messaging and identified communications channels including all aspects of social media* Fundraising Plan - created 3 year strategic Fundraising plan*Staff Training - created staff training manuals addressing guidelines for communicating the new messaging*Staff Implementation - developed and mentored on new Branding, Marketing and Fundraising Plans with internal staff Show less

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  Canada Breads

  Jan 2010 - Jan 2010

  Project Manager/Author Consultant

  * Strategically led the Canada Breads marketing team through an integrated go-to-market branding and communications strategy* Successfully developed and executed a national marketing and communications campaign, co-marketing Maple Leaf Foods breads and Renée’s Gourmet Sauces targeting their restaurateur customers* Produced, designed and authored four instructional video scripts for website

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  Idig Social Marketing

  Jan 2010 - Jan 2011

  Communications & Content Management Consultant

  idig Marketing is an exciting place to be. idig Marketing combines traditional marketing/communications practices with the latest strategies and tactics in Social Media and internet usage. It's the place to go for integrated branding/marketing/communications and content/project management!* Advised on Social Media Strategy for Mayoral Campaign to create solid template for Idig political campaign strategies* Led Social Media Team for Mayoral Campaign* Ideation with Idig creative team for new client pitch * Creation and content of presentation materials* Presentation to new client Show less

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  Yellow House Events

  Jan 2010 - Jan 2011

  Communications Consultant

  Recently awarded no. 41 on this year’s PROFIT 200, working with Yellow House Events clients to bring their brands to life through integrated and relevant marketing and communications strategies doesn't feel like one minute of work! Great teamwork!

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  Second Harvest

  Jan 2012 - Jan 2013

  Acting Director Communications

  • Actively develop, lead, shape and implement the marketing, communications plans of the Communications Department • Development of Communications department budget, forecasting • Provide art direction to Creative Team for all creative collateral• Sponsorship pitching and procurement• Final approval of all external and internal creative collateral and communications• Oversight of Communications Committees • Key contact for all media relations• Media buying• Key relationship holder with external agencies• Negotiate and execute contracts with external agencies and sponsor partnerships• Manage direct reports including performance management and identification of talent requirements • Align communications strategy with organizational needs• Evaluate external partners• Oversee all projects, events and PR opportunities, including content and design• Coordinate media and agency relations and tracking/metrics• Develop a new creative team and establish SOP’s for Communications Department to drive engagement across the organization leading to effective outbound programs, brand recognition, “Look”, “Feel”, and “Trust” • Provide ongoing cross departmental staff training and implementation of communications protocols and deliverables • Write and produce selected pieces of advertising collateral (print, digital, radio, television) Show less

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  Food Banks Canada

  Jan 2013 - Jan 2014

  Manager, Marketing and Communications

  • Work collaboratively to assist in execution of Food Banks Canada’s communications plan and key communications tools including donor and member communications, newsletters, website content and PR materials • Planning and execution of Hunger Awareness Week and World Food Day• Lead Food Banks Canada’s online presence including expanding social media opportunities and management of Food Banks Canada’s website and intranet• Provide senior writing support including developing content for website and writing and editing documents such as news releases and media advisories, key messages, Q&As and speeches• Assist in brand image maintenance and continued efforts in brand development including following brand and communications style guides• Support staff team with issues management • Produce relevant reports for staff team including media and web analysis• Respond to public inquiries regarding Food Banks Canada’s mission, members and services• Support administrative efforts including follow-up with members, data entry, data analysis and reporting• Coordinate with external agencies, suppliers and partners• Media procurement/buying Show less

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  Ove Brand | Design

  Jan 2015 - Jan 2016

  Account Director

  As a part of the leadership team, responsible for providing strategy support to the Managing Director for all day-to-day BMO account directives and internal marketing and communications.• Work collaboratively with BMO internal team consisting of Project Manager, coordinator and graphic designers to produce various materials for the client • Provide strategic writing and editing for the various BMO customer needs and initiatives• Provide key materials for BMO meetings, creating interesting and compelling workshop activities and overall agenda• Lead the internal marketing and communications update/rebrand initiative• Involved in the overall leadership/organizational forecasting Show less

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  Durham College

  Jan 2019 - Dec 2022

  Professor

  The Music Business /Management programs at Durham College prepare students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience.Created curriculum and taught: 1. Introduction to Marketing - Music Business Management 2019 - 20222. Music Publishing 20223. Music Marketing 2022Responsible for creating entertaining and targeted educational teaching materials to engage students and fulfill course Learning Outcomes.♦ Course and class planning, researching newest industry trends, conferring with students on course materials, mentoring specific students, reviewing written submissions, evaluating artistic presentations.♦ Participated in the school’s Program Review prep work to facilitate mapping curriculum and learningoutcomes, ensuring all program and course learning outcomes are being met within the curriculum. Show less