
Amanda Squire
Founder & Creative Visionary

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About me
Creative Director at NetSPI Driving Brand Evolution | Strategic Design | Innovative Marketing | Delivered Results-Driven Campaigns | Trusted by Global Fortune 500 Brands | Crafting Impactful Visual Narratives
Education

Harlaxton College
-Bachelor's degree British StudiesActivities and Societies: Student Government Association, University Choir Study Abroad Program in Grantham, England

University of Evansville
-Bachelor of Science (BS), Magna Cum Laude Visual Communication Design, Communication: Journalism, Advertising/Public Relations 3.745Activities and Societies: Student Publications, Crescent Magazine, University Symphony Orchestra, University String Ensemble, University String Quartet, Zeta Tau Alpha, Gamma Chi, National Society of Leadership and Success, Sigma Alpha Pi, University of Evansville Leadership Academy, Panhellenic Executive Board, Inter-Greek Council, Admission Ambassador, Visual Communication Design Club, Relay for Life
Experience

Amanda Squire (6032 Design House)
Sept 2006 - nowFounder & Creative Visionary• Crafted unique, custom design solutions for a global roster of clients, blending creativity with strategic marketing, which fueled a boost in brand recognition and sparked deeper connections with target audiences.• Partnered directly with clients to bring their visions to life, transforming ideas into visually striking campaigns that resonated across print, digital, and social platforms, driving an increase in customer loyalty and engagement.• Conceived bold design concepts that tapped into consumer insights and emerging market trends, delivering high-impact campaigns that contributed to a rise in client revenue through compelling, strategic, visually driven storytelling. Show less

May Advertising & Design, Inc.
Sept 2013 - Jan 2020Art Director• Guided the creative vision for dynamic campaigns, transforming client goals into visually captivating concepts across print, digital, and motion graphics, driving a spike in campaign success and audience engagement.• Partnered with copywriters and cross-functional teams to craft innovative, audience-centric concepts, increasing client revenue and building lasting brand loyalty.• Navigated high-pressure projects with finesse, taking concepts from idea to execution under tight deadlines, significantly boosting client satisfaction and securing repeat business for several years. Show less

MackMotion
Mar 2019 - Apr 2020Design Consultant• Collaborated directly with the company founder to translate complex business needs into innovative design solutions, streamlining communication, and delivering impactful visuals that boosted client engagement and strengthened their brand's presence.• Designed intuitive, visually compelling assets that elevated client products, increasing customer satisfaction, and positioning MackMotion as a go-to resource in a competitive market.• Merged the latest design trends with client goals, crafting standout visuals that amplified brand visibility and created a seamless, memorable experience for users across digital touchpoints. Show less

NetSPI
Feb 2020 - nowNetSPI is the proactive security solution used to discover, prioritize, and remediate security vulnerabilities of the highest importance, so businesses can protect what matters most. NetSPI secures the most trusted brands on Earth through Penetration Testing as a Service (PTaaS), External Attack Surface Management (EASM), Cyber Asset Attack Surface Management (CAASM), and Breach and Attack Simulation (BAS).Leveraging a unique combination of dedicated security experts, intelligent processes, and advanced technology, NetSPI brings a proactive approach to cybersecurity with more clarity, speed, and scale than ever before. Visit www.netspi.com to learn more.• Orchestrated a bold rebrand of NetSPI’s visual identity and website, blending strategic design with cross-functional collaboration, which sparked a surge in web traffic and positioned the brand as a leader in cybersecurity innovation.• Directed a talented team of creatives and marketers to craft dynamic, digital-first campaigns, boosting client engagement and propelling lead generation through compelling storytelling and eye-catching visuals.• Curated a unified brand narrative that connected with audiences across 3+ platforms, inspiring cross-functional collaboration and fueling a YoY percentage increase in customer acquisition and retention. Show less • Pioneered the development of high-impact marketing materials, utilizing innovative design techniques and customer insights, resulting in an increase in brand visibility and a stronger connection with target audiences that had never been seen before in the history of the company.• Championed the creative process from concept to execution, delivering compelling visuals that elevated NetSPI’s digital presence, increasing online engagement and client interaction.• Collaborated closely with cross-functional teams to develop tailored campaigns, integrating feedback and market trends, which directly contributed to a boost in lead conversion rates and reinforced NetSPI’s position as an industry leader.• Managed employee training for all new Creative Department recruits over two years and offered continuous advice, guidance, and mentorship on duties and best practices. Show less
Creative Director
Apr 2022 - nowCreative Manager
Feb 2020 - Apr 2022
Licenses & Certifications
- View certificate

Build Your Generative AI Plan for Marketing Success
LinkedInSept 2025 - View certificate

Be the Manager People Won't Leave
LinkedInNov 2021 
Wells Fargo Brand Certified
Wells FargoSept 2013
Honors & Awards
- Awarded to Amanda SquireMarketer of the Quarter (Q3, 2024) Heather Rubash, CMO Oct 2024 Selected as top performer/contributor on the marketing team for the quarter.
- Awarded to Amanda Squire2022 32 Under 32 Nominee The Advertising Federation of Minnesota – Ad2 Apr 2022 In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people the 32 Under 32. This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.
- Awarded to Amanda Squire2021 32 Under 32 Nominee The Advertising Federation of Minnesota – Ad2 Apr 2021 In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people the 32 Under 32. This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.
- Awarded to Amanda SquireEmployee of the Quarter (Q2 2020) NetSPI July 1, 2020 Selected as top performer/contributor out of the entire company for the quarter.
- Awarded to Amanda Squire2020 32 Under 32 Nominee The Advertising Federation of Minnesota – Ad2 March 1, 2020 In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people the 32 Under 32. This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.
- Awarded to Amanda Squire2019 32 Under 32 Nominee The Advertising Federation of Minnesota – Ad2 May 2019 In every industry, there are those who push beyond what’s asked of them in the hopes of disrupting the status quo. These are the early risers and late-nighters. The after-work hustlers and the opportunity seekers. In the advertising and marketing industry, we call these people the 32 Under 32. This elite award recognizes 32 up-and-coming ad professionals in the Twin Cities, hailing incredible accomplishments and endeavors they gain at such a young age.
- Awarded to Amanda SquireCrescent Staffer of the Year Tracy Maurer, Director of Student Publications Apr 2013 Certificate of Recognition for Outstanding Leadership and Service to the University of Evansville's Campus Community.
- Awarded to Amanda SquireStudent Publications Director's Award Tracy Maurer, Director of Student Publications Apr 2013 Certificate of Recognition for Outstanding Leadership and Service to the University of Evansville's Campus Community.
- Awarded to Amanda Squire1st Place — Advertising, Best House Ad Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire's ad, "Keep Calm" in Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire1st Place — Advertising, Best Self-Promotional Campaign Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire's Self-Promotional Campaign for Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire1st Place — Advertising, Best Display Ad Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire's ad, "Hot Yoga" in Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire1st Place — Advertising, Best Full Color Display Ad Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire's ad, "Hot Yoga" in Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire2nd Place — Advertising, Publication of the Year Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for 2nd Place in Publication of the Year for Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire3rd Place — Advertising, Best Ad Layout Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire's ad, "Evansville Arc" in Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire3rd Place — Advertising, Best Display Campaign Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire and Katie Winiger's ad, "Harlaxton" in Crescent Magazine from the University of Evansville.
- Awarded to Amanda Squire3rd Place — News Magazine, Best Overall Design Charles Scudder, ICPA President Mar 2013 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for 3rd Place in Best Overall Design for Crescent Magazine from the University of Evansville.
- Awarded to Amanda SquireDean Long Award of Recognition Stephanie Fraiser, Chairman, Department of Art Mar 2013 The University of Evansville Department of Art, 2013 Student Art Exhibition Award for any medium awarded to Amanda Squire for "Apple" a digital illustration.
- Awarded to Amanda Squire2nd Place — Advertising, Use of Photography or Graphic Art Charles Scudder, ICPA President Mar 2012 Indiana Collegiate Press Association presents this award in recognition of the recipient's high level of excellence in competition with other Indiana collegiate journalists and publications. This award was for Amanda Squire's ad, "New Chapel" in Crescent Magazine from the University of Evansville.
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