Michelle Smith

Experience

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  WBRZ-TV

  Jan 2001 - Jan 2002

  Marketing Intern

  Assisted the marketing team with developing promotional campaigns for the station. Created and submitted press releases that appeared in local news publications. Provided tours of the station to small groups as needed.

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  Home Depot/Your Other Warehouse

  Jul 2005 - Oct 2012

  Effectively managed event plans for the plumbing industry’s largest trade show, KBIS. Partnered with the designer to develop marketing campaigns executed via trade shows, promotions, e-mail marketing and digital and print advertising. Responsible for leading internal communications and strategy as well as World Imports brand management. Marketed over 80 product brands to national and international wholesale and retail end consumers. Built relationships with co-workers, customer base, and vendors while consistently exceeding all three call center goals. Provided constructive feedback to peers while side-saddling.

  • Marketing Specialist

    Sept 2009 - Oct 2012

  • Catalog Specialist

    Oct 2007 - Aug 2009

  • Customer Service Representative

    Jul 2005 - Sept 2007
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  Rabalais Law

  Feb 2016 - Jun 2016

  Marketing Coordinator

  Responsible for coordinating and implementing marketing and advertising plans. • Responded to company growth by increasing ad production (attorney headcount grew from 15 to 30 within two months expanding from 5 to 10 states) • Developed marketing support collateral, including newspaper inserts, newsletters, website copy and print material • Created and placed all print advertising while ensuring its accuracy and timeliness• Oversaw production and attorney approvals related to promotional materials• Promptly identified problems in the marketing planning process and recommended solutions• Supported billing related to marketing programs by tracking expenses and routing documents to accounting Show less

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  Alliance Safety Council

  Sept 2016 - Aug 2020

  Marketing Coordinator