Michelle Smith

Michelle Smith

Marketing Intern

Followers of Michelle Smith383 followers
location of Michelle SmithDenham Springs, Louisiana, United States

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  • Timeline

  • About me

    Marketing Professional

  • Education

    • Southeastern Louisiana University

      1997 - 2002
      Bachelor of Arts (B.A.) Marketing
    • LSU Continuing Education

      2017 - 2017
      Full Certificate Adobe Creative Design Suite
    • Denham Springs High School

      1993 - 1997

      Activities and Societies: Participated in the American Marketing Association.

  • Experience

    • WBRZ-TV

      Jan 2001 - Jan 2002
      Marketing Intern

      Assisted the marketing team with developing promotional campaigns for the station. Created and submitted press releases that appeared in local news publications. Provided tours of the station to small groups as needed.

    • Home Depot/Your Other Warehouse

      Jul 2005 - Oct 2012

      Effectively managed event plans for the plumbing industry’s largest trade show, KBIS. Partnered with the designer to develop marketing campaigns executed via trade shows, promotions, e-mail marketing and digital and print advertising. Responsible for leading internal communications and strategy as well as World Imports brand management. Marketed over 80 product brands to national and international wholesale and retail end consumers. Built relationships with co-workers, customer base, and vendors while consistently exceeding all three call center goals. Provided constructive feedback to peers while side-saddling.

      • Marketing Specialist

        Sept 2009 - Oct 2012
      • Catalog Specialist

        Oct 2007 - Aug 2009
      • Customer Service Representative

        Jul 2005 - Sept 2007
    • Rabalais Law

      Feb 2016 - Jun 2016
      Marketing Coordinator

      Responsible for coordinating and implementing marketing and advertising plans. • Responded to company growth by increasing ad production (attorney headcount grew from 15 to 30 within two months expanding from 5 to 10 states) • Developed marketing support collateral, including newspaper inserts, newsletters, website copy and print material • Created and placed all print advertising while ensuring its accuracy and timeliness• Oversaw production and attorney approvals related to promotional materials• Promptly identified problems in the marketing planning process and recommended solutions• Supported billing related to marketing programs by tracking expenses and routing documents to accounting Show less

    • Alliance Safety Council

      Sept 2016 - Aug 2020
      Marketing Coordinator
  • Licenses & Certifications

    • Scrum for Marketers

      Agilify Coaching & Training
      May 2020
    • Hubspot Email Marketing

      HubSpot
      Mar 2020
    • ABM Certification: Foundations

      Demandbase
      May 2020
      View certificate certificate
    • Account-Based Marketing Foundations

      LinkedIn
      Jun 2019
      View certificate certificate
    • Certified Occupational Safety Specialist

      Alliance Safety Council
      Dec 2019