
Fouad Naeem

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About me
Senior Business Manager | Passionate about Leading Teams and Driving Sustainable Growth through Innovation
Education

Chartered Institute of Marketing
2008 - 2010Professional Diploma in Marketing
ESCP Business School
2021 - 2023Executive Masters in International Business
University of the Punjab, Lahore
1999 - 2001Bachelor of Commerce (B.Com.)
Experience

Al Boom Marine
Apr 2006 - Jul 2012Achievements:• Successfully launched new-to-market Swimwear, Sports, Lifestyle and Suncare Brands in own Retail Network and Wholesale Distribution in the GCC region, overachieved reveneu targets• Proactively devised a comprehensive Wholesale Distribution Strategy, successfully identifying and acquiring new retailers, while also creating compelling Trade Marketing packages to significantly enhance brand presence within the marketCompetence / Responsible for:• Supplier Management• Sales and Purchase Operations Management• Retail & Wholesale Buying• Marketing Planning for Retail & Wholesale• Merchandise & Options Planning for Retail• ERP Data Design and KPIs Reporting• Staff Trainings• Stakeholder Management & Collaboration Show less Achievements• Achieved 90% on-time processing for in-bound and out-bound deliveries for Wholesale Distribution while enhancing organizational efficiency through streamlined cross-departmental operations and processes in Sales and Purchasing Operations Management• Successfully restructured, developed, and led a Multicultural Team of four Coordinators, fostering improved coordination and team synergyCompetence / Responsible for:• Supplier Management & Communications• Customer Services• Cross-Cultural Team Leading• Cross-Functional Team Collaboration • Management Reporting• Inventory Analysis and Ordering• ERP Data Management• B2B Customer Services• Wholesale Purchasing and Sales Operations including Import & Export Management Show less
Brand Manager | Account Manager | Business Development Manager
Nov 2010 - Jul 2012Wholesale Distribution Operations Manager | B2B Customer Service Manager
Apr 2006 - Dec 2010

Charles Vögele Mode AG
Oct 2014 - Mar 2017Merchandise Planner & ManagerAchievements:• Successfully enhanced ROI i.e. product availability for Womenswear and Accessories across the 650 stores portfolio (across 4 Subsidiaries) for all Seasonal and NOS merchandise with 15% reduction in buying investment• Showcased strategic acumen by effectively aligning product launches with market demands through close collaboration with Product Management & Subsidiary Merchandise Management TeamsCompetence / Responsible for:• Pre-Season and In-Season Sales, Markdowns and Open-to-Buy Planning & Controlling• Monthly OTB & Options Planning for Seasonal Fashion Collections• Monthly Never out of Stock (NOS) Planning• Merchandise KPIs Analyses and Reporting• Product Merchandising Mock-shop Planning• Cross-Cultural Team Leading• Stakeholder Management• Effective and collaborative Cross-Cultural & Functional Teamwork Show less

HUGO BOSS
Apr 2017 - Oct 2023Area Manager (Senior) | Business Development & Key Account Manager - Eastern EuropeAchievements:• Achieved an impressive >15% avg. overall annual Business Growth for both Online and Brick-and-Mortar (Omni-Channel) Franchise Retail and Wholesale, consistently surpassing targets• Skillfully crafted and executed a Distribution Growth Roadmap / Strategy for HUGO BOSS Brands for each Country and successfully negotated and implemented Partner Growth Plans for the Key-Accounts• Successfully negotiated and executed >50 new Franchise Store Projects & Brand Presentations POSs to cover all regional white spots - in top premium locations• Orchestrated a remarkable like-for-like Business Development through KPIs / SI-SO monitoring and improvement, ensured smooth Franchise Retail & Distribution operations in seamless collaboration with Retailers (Stores, Buyers) & Internal Teams (Marketing, Visual Merchandising, Finance, Real Estate, Legal, and Admin/Operations) Competence / Responsible for:• Wholesale Distribution Strategy and Business Development• Franchise Partners / Retailers / Key-Accounts Growth Planning & Management • Market Visits - Partner Meetings and Staff Trainings & Coaching• Business Negotiations (OTB Budgets, Store Projects, Franchise Retail & Distribution Agreements, Trade Marketing, Investments, CAPEX Contributions etc)• Franchise Store Project Evaluation, Board Presentations and Lead• Franchise Stores P&Ls • Rolling and Seasonal Sales / Projects Planning and Forecasting • Wholesale Sales Management & Operations Coordination• Showroom Sales Management - 4 Selling Seasons / Market Launch Projects per annum• Special Capsules, New Seasonal Product Launches and Replenishments Coordination• Retail Management - Sell-in, Sell-Out, Product, and Store KPIs Monitoring, Reporting & Improvement• Stakeholders Management • Effective and collaborative Cross-Cultural & Functional Teamwork• OTB - Budget, Assortment and Options Planning (Seasonal and NOS Products) Show less

JUMBO
Jan 2024 - nowController - Category Management / ProcurementSupporting implementation of robust financial controls & cost efficiency measures for the Procurement/Category Management division through creation of KPIs reports and analytical & planning tools
Licenses & Certifications
- View certificate

How to Be More Strategic in Six Steps
LinkedInSept 2023 - View certificate

Nano Tips to Sharpen Your Critical Thinking with Shadé Zahrai
LinkedInNov 2023 - View certificate

Becoming Head of Sales: Developing Your Playbook
LinkedInSept 2023
Volunteer Experience
Volunteer Serviceman
Issued by Fire Department Wollerau on Jan 2019
Associated with Fouad NaeemBoy Scout
Issued by Pakistan Boy Scouts Association on Jan 1993
Associated with Fouad Naeem
Languages
- enEnglish
- geGerman
- urUrdu
- frFrench
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