Hailey Dearborn

Experience

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  Superior Ice Rink

  Apr 2019 - now

  Figure Skating Instructor

  - Expose children aged 5 to 15 to the sport of figure skating in group and private lessons by creating a fun and safe environment for them to learn.- Progress skill levels from the “Learn to Skate” Program to the higher-level figure skating program that the rinks offer through proctoring tests at the end of every session.- Work towards teaching and perfecting skills that students showcase in shows through the sessions.

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  PRSSA University of Delaware

  Mar 2021 - May 2024

  Active Member

  An actively participating member in order to gain the experience and practical knowledge that employers in the professional PR world are seeking. Being a part of PRSSA gives its members the ability to connect with a network of peers, and network in order to find public relations internships and employment opportunities around the world.

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  REGAL MARINE PRODUCTS INC

  Apr 2021 - Jan 2023

  Social Media Coordinator

  • Established and created content for Private Facebook Group exclusively for current customers utilizing Nikon D4300 for product pictures and Canva for engaging graphics.• Expanded customer reach by 50% through social media content and targeted promotional strategies.

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  THE UNIVERSITY OF DELAWARE FIGURE SKATING CLUB

  May 2021 - May 2024

  Outreach Chair

  • Create content for the private Facebook page for alumni using Canva.• Hosted six consecutive Recruitment Days and recruited fifty new members across three years.

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  The Women's Network

  Sept 2021 - Jan 2024

  Aided in founding a new Chapter of The Women’s Network at The University of Delaware’s Campus and grew the chapter to 80 members as well as the Instagram platform to 400 followers in 5 months.The Women’s Network is the largest collegiate women’s networking organization in the nation. TWN’s mission is to support collegiate and recently graduated women and celebrate ambition. The Network hosts experiential events to build relationships and authentically connect with peers, mentors, and industry leaders. Join the Network: bit.ly/jointwn Show less

  • President of TWN-Delaware

    Jun 2022 - Jan 2024

  • Vice President of Marketing of TWN-Delaware

    Sept 2021 - May 2022
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  CHESTER COUNTY SKATING CLUB INC

  Nov 2021 - Mar 2024

  Figure Skating Instructor

  - Expose children aged 5 to 15 to the sport of figure skating in group and private lessons by creating a fun and safe environment for them to learn.- Progress skill levels from the “Learn to Skate” Program to the higher-level figure skating program that the rinks offer through proctoring tests at the end of every session.- Work towards teaching and perfecting skills that students showcase in shows through the sessions.

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  Serviam Girls Academy Delaware

  Jan 2022 - Mar 2022

  Digital Media Coordinator

  - Generated a content calendar to promote the “Catch the Bus” fundraiser going live on Delaware’s Day of Giving.- Created engaging in-feed and story content using Canva and BeFunky Photo Editor for Instagram and Facebook. Managed the posts and accounts using Meta Business Suite on Facebook.- Raised $4,350 in 24 hours due to increased awareness and engagement on social media.

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  University of Delaware

  Feb 2022 - May 2022

  Honors Teaching Fellow

  - Assist in teaching the Honors section of COMM212: Public Speaking and Professional Presentation and aid the students in creating and presenting speeches for class.- Work with a section of COMM350: Oral Communication Consultants in Training, to formulate helpful ways to have these soon-to-be mentors aid the students taking Public Speaking classes with their speeches.

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  Lambda Pi Eta - Communication Honor Society at the University of Delaware

  Jun 2022 - May 2024

  President

  • Oversee the chapter's finances, executive board, and memberships as well as Induction Ceremonies and Peer Mentoring events.

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  PS Digital Marketing

  Jun 2022 - Jul 2022

  Digital Marketing Intern

  • Conducted Google Business Profile optimization implementations and audits with recommendations for future use. • Created visually appealing in-house marketing graphics for Instagram and Facebook using Canva. • Delivered a workshop on digital marketing optimizations for small businesses to a women-owned business association.• Authored articles for the company’s in-house blog, providing insights on the most effective marketing strategies for a business.

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  Ascendant Group

  Feb 2023 - now

  • Develop branding and social media strategies for C-suite clients and aid the implementation of a well-rounded PR campaign.• Build out content calendars for clients with value-driven copy leveraging Instagram, Facebook, X, and LinkedIn. Using Canva to design still graphics and reels. • Increased client account engagement 40% across four different social accounts in 90 days.• Creation of a speaker pitch list utilizing Cision and event research. • Coordination speaking opportunities for clients such as conventions, podcasts, and other speaking engagements. • Creation of copy for new client research, media kits, blogs, and articles within periodicals such as Forbes and Entrepreneur.• Leveraged Meta Business Suite to boost posts, create ads, schedule posts, and manage client comments.• Creation, implementation, and maintenance of client outreach strategies on LinkedIn Sales Navigator. Show less

  • Social Media Lead

    Sept 2024 - now

  • Junior Brand Manager

    Feb 2023 - Sept 2024
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  University of Delaware

  Sept 2023 - Dec 2023

  Teaching Assistant

  Assist in the teaching of COMM333: Social Media Management by analyzing students' Instagram posts, organizing materials for class, taking attendance, and other managerial functions at the discretion of the professor.

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  Jay Day And The Day Home Team, LLC

  Feb 2024 - Aug 2024

  Social Media Coordinator

  Craft 10+/week social media posts for Instagram and Facebook to promote real estate properties to buyers and sellers in the MD, PA, WV, and VA region. Organize content in a calendar on Google Sheets and schedule through Meta Business Suite.

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  Orangetheory Fitness

  Aug 2024 - now

  Sales Associate

  - Establishes and maintains an effective referral program to bolster membership growth- Conduct telephone inquiries, follow up calls and customer care initiatives- Warmly greet members and guests to foster a positive, welcoming atmosphere- Adhere to the studio cleaning checklist diligently throughout shifts, ensuring a pristine environment - Process cash and credit card transactions accurately and responsibly - Generate new leads through member referrals, community outreach and social media efforts- Convert leads into members through effective communication and timely outreach via cold calls and emails Show less