Chaifah Vinyuvanichkul

Experience

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  Chulalongkorn Business Administration

  Sept 2016 - Aug 2017

  Director of Sales and Marketing

  - Managed a team of 10 high caliber category managers, 60 category executives and 1200 sales representatives into achieving THB 46.3 million in revenue within 11 weeks of operation; exceed the initial target by 54.4%.- Developed incentive systems with quantitative identifying equilibrium in intensive per sales and profit and designed sales promotion campaign which increased sales activities; drove up revenue by 42.7% from 2016’s performance.- Initiated external and internal marketing strategies including communication plans to achieve forecasting revenue and profit by investigating data with business context and daily revamped inefficient strategies. Show less

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  Chanapatana International Design Institute

  Jun 2018 - Dec 2021

  Marketing Assistant Manager (Volunteer)

  - Develop sales and marketing strategies to achieve the target number of applicants and evaluate media operation performance.- Worked closely with digital media agency to create online marketing strategies and optimization plan for every channel including Paid Social Media, Remarketing, SEO, SEM, and offline strategies.

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  Central JD Commerce Ltd.

  Aug 2018 - Sept 2021

  • Plan and execute marketing campaigns for Acquisition, Engagement, Installation, Retention, Revenue at the most efficient cost across functional teams.• Lead Google Ads campaigns from developing monthly full funnel plan, allocating budget, setting up over 500+ campaigns and optimizing performance to achieve target KPIs: Cost per Mille (CPM), Cost per Click (CPC), Cost per Session (CPS), Cost per Order (CPO), Cost per Install (CPI), Daily Active User (DAU), Customer Acquisition Cost (CAC), Return On Ad Spending (ROAS)• Organized owned media marketing campaigns through Email and App notification by crafting customized audience, timing and relevant messages to meet target KPIs along with A/B testing for the best results• Assist Head of Performance Marketing in planning marketing strategy for 11.11, 12.12 and other seasonal campaigns across platforms and development plan for each company goals Show less - Connected brands to end customers through marketing campaigns and strategies 4-6 strategies per week to achieve targets among sales value, order value, new customers and customer satisfaction.- Drove partners growth on JD Central by identifying past performance, evaluating market opportunities and developing individually additional strategic plans to optimize partner performance to meet the target KPIs. - Co-operated with cross-functional teams: Marketing, Webmaster, Legal, Finance, Operation Support and to drive a great customer experience from first to the last touchpoint and measure customer traffic, page view, unique view, and bounce rate. - Organized international and national brand sellers over 60+ brands with a strong relationship focus on the growth potentials. Show less

  • Senior Performance Marketing Specialist

    May 2019 - Sept 2021

  • Marketplace Manager

    Aug 2018 - May 2019
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  AISCB

  Oct 2021 - Feb 2023

  Performance Marketing Manager

  - Initiated comprehensive go-to-market strategy covering social media, PPC, SMS marketing, App Notification, and Geofencing, driving seamless customer journey from acquisition to retention.- Collaborated with Data Science teams to create customer segment models with propensity score, and hypothesis-driven experiments to enhance customer targeting and marketing efficiency.- Spearheaded the adoption of marketing automation tools from scratch, including Appsflyer, Google Analytics, and Smart messaging panel, streamlining processes and enhancing strategy effectiveness. Show less

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  Purple Ventures Co., Ltd. (Robinhood)

  Mar 2023 - now

  Senior Performance Marketing Manager

  - Drove company goals through multi-channel digital marketing strategies, leading to a 54% increase in customer acquisition and a 333% increase in revenue from paid media contribution.- Conducted 85 experiments with advanced analytics tools and methodologies, and interpreted actionable insights, driving over 50% improvement in marketing ROAS.- Piloted the development of streamlined working processes, including operating procedures, reporting systems, and a performance dashboard consolidated key metrics. Show less