Paul PM Tsoi

Experience

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  Sing Tao Daily (SF)

  Oct 2010 - Aug 2011

  Reporter

  Research and develop news content for newspaper, web and other social media channels in property pages.

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  On.cc

  Aug 2011 - Dec 2012

  Reporter

  Write tight news stories and features to a daily deadline and provide accompanying artwork.

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  Ming Pao Magazines Limited

  Jun 2013 - May 2014

  Photojournalist

  Take quality photographs and adjust for publication.Layout duties and copy editing.

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  Sina Weibo

  May 2014 - Oct 2016

  Social Media Specialist

  Wrote copy for a variety of official social media accounts on Sina Weibo including video scripts, email, landing pages, social captions, social ads, banner/display ads, presentation decks, and general marketing content that’s clear, concise, and engaging.Ensured all copy was delivered to brief, on time, and to the required quality standards.

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  Helmet King (Motoblog Ltd)

  Oct 2016 - Jun 2018

  Graphic Designer

  Designed business cards, logos, and collateral materials for the motorcycling trading business.Designed a variety of print materials including catalogues, packaging design, brochures, sell sheets, flyers, signage, tradeshow displays, business cards, vehicle graphics, and advertisements.Produced a range of digital assets including web content/graphics, banners, infographics, HTML emails, sales presentation decks, social media content, and video.Wrote copy for the website, social media, print materials and other initiatives. Show less

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  Social Strategy Hong Kong

  Aug 2018 - Sept 2020

  Associate Account Manager (Social Media)

  Key Clients: >NGO: Greenpeace>Developer: New World Development Group, K11, Sun Hung Kai Properties, Chun Wo & Asia Allied Group>Public Institution: Airport Authority HK, MTR>Finance: Standard Chartered, MPFA>Technology: Edvance International, SmarTone>Online food ordering: foodpandaDeveloped concrete and executable digital marketing strategies for clients.Constructed and implemented effective promotion plans to strengthen clients’ brand image.Coordinated online influencers to continuously achieve social media success for clients. Show less

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  Wepro180

  Sept 2020 - Oct 2021

  Content Director

  Developed creative strategy and visual identity direction for clients. Led the creative strategy for the clients including all digital properties, marketing campaigns, events, sponsorships, marketing collateral, e-mail, social media, and paid advertising.Developed creative brand strategy for the clients and led the Content Team (designers and copywriters) in executing it; optimizing and adapting the plan as required based on results. Ensured vendors meet strict brand, quality and consistency requirements while adhering to deadlines to achieve goals.Conceptualized solutions that balance business requirements, user needs, design theory, usability, content, and analytics to produce high-quality digital promotion campaigns, optimize ROI and drive a measurable improvement in sales and lead generation.Key Clients: Microsoft, Cisco, SAP, Fortinet, Cloudflare, Splunk, Paloalto Networks, Aruba Networks Show less

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  Balmoral Multicultural Marketing

  Oct 2022 - now

  Creative Manager

  Managed graphic production, from the initial stages of a client brief to developing the concept, execution, and follow-up measures.Consulted with clients to create designs based on their event branding needs.Collaborated with corporate representatives in developing designs for branding promotional materials.Focus: Print Design, Digital Design, Social Media Content Creation