Penelope Norman

Experience

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  Redmutha

  Apr 2003 - Apr 2005

  Designer

  Designer and manufacturer creating bespoke womenswear garments focusing on streets style and catwalk pieces.Sourcing recycled fabrics and garments for design inspiration.

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  Owen Gaster

  May 2005 - Jun 2005

  Intern
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  The Profile Group (UK) Ltd

  Jun 2005 - Apr 2006

  Buisness Development

  Business development for the publications fashion monitor and foresight news.Responsibilities included understanding new clients and making sure their needs and expectations were met by the business management team.Locating new business in relevant publications such as Drapers records.Presenting to businesses to offer an understanding of how the product would make them more dynamic.

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  ANNA SCHOLZ LIMITED

  Apr 2006 - Mar 2011

  Womenswear Designer

  Designing alongside Anna Scholz CEO and directing the production and sampling team in the development of seasonal fashion forward collections for the plus size market.Design of diffusion lines with Target USA, Sheego Germany, Designers at Debenhams, JD Williams: Simply Be and 50 Plus, TJ Maxx and TK Maxx.Liaising with and visiting factories and ,mills across Europe and China.Integral to the launch of the e-commerce site.Digital print development and the re-working of vintage textiles and archive printsProducing company look book along side copy and imagery for publicationsResponsible for analysing sale and return figures to design relevant and successful web special and mid season collections.Organising and directing sample and pre-production fittingsCompleting technical packs for mid season capsule collections. Show less

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  ANNA SCHOLZ LIMITED

  Mar 2012 - Aug 2016

  Womenswear Designer - Freelance

  Working on specific briefs for collections

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  Turnbull & Asser

  Jul 2016 - Jan 2017

  CAD Specialist Freelance

  Working with the CAD pattern and production team on the development of bespoke mens shirts for private clients, film and retail.

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  Arts University Bournemouth

  Aug 2016 - now

  Visiting Tutor specialising in the delivery of digital technologies on the BA fashion degree.Planning and delivering sessions using Modaris 2D and 3D, Kaledo, Diamino, Marker manager/maker and Adobe Photoshop.

  • Course Leader MA Digital Fashion Innovation : Senior Lecturer BA Fashion

    Jan 2017 - now

  • Visiting Tutor

    Aug 2016 - Jan 2017
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  AUB Innovation Studio

  Oct 2024 - now

  Innovation Project Development Lead

  In my role at the AUB Innovation Studio, I focus on fostering academic and industry collaborations that drive forward innovation and impact. I’m supporting AUB’s first Innovate UK Knowledge Transfer Partnership with Thrudark, where we are work on cutting-edge advancements in digital fashion, 3D scanning, virtual production, AI, biometric data, and body scanning technologies.A key focus of my work is leveraging these innovations to create social and environmental impact. Demonstrating how digital technologies can help the fashion industry become more sustainable by reducing waste and optimising processes for a more ethical and eco-conscious future.I also work on securing grant funding and contributing to project bids with UKRI and other funding bodies. Beyond this, I support AUB’s innovation team in advancing creative and technological initiatives, bridging the gap between academia and industry, and unlocking new opportunities for collaboration and meaningful change. Show less