
Robert Kennedy
International Helpdesk & Branch Support

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About me
Director, Meetings and Events, EMEA
Education

IMM
-Diploma Marketing/Marketing Management, GeneralSales and Marketing

Travel Training Institute
-COTEC TravelCoustomer Relationship Managment, Galileo, Travel Training Modules - Regional and 2 International, Operations, Business Management

Matric High School
-English Afrikaans; Geography, Maths, Business Economics, Biology
Trinity College Dublin
2023 - 2023CPD Sustainable Green Organisations
Experience

STA Travel
Oct 1996 - Oct 1998International Helpdesk & Branch SupportResponsibilitiesStudent and youth travel management Assisted international travellers in returning home through accessing required travel documents Key contact for airliner Weekly reports to justify expenses Product distribution Product launches to branches Resolve issues between branches and clients

Club Med
Apr 1999 - Feb 2005Operations ManagerResponsibility Sales and Marketing of worldwide Club Med resorts nationally Manage a portfolio of 130 resorts Manager motivate sales staff, admin and accounts staff Daily management and operations of office Customer relationship management Contract negotiations to principal suppliers Partnership negotiations with retail travel consortiums Implementation of yield management and revenue Weekly, monthly and annual statistical reports and analysis to Head Office in France Ensured product availability during promotions and during low season creating demand Distribution, support and stimulation of trade partner Press releases and media relations Product launches and trading national targeted marketing Club Med Representative at executive industry functions Represent Club Med on board of SATOA Company branding and company operative advertising Key account management re: Flight Centre, Tourvest and Harvey World IT support programmed the systems within Club Med Key contact between resorts and office for sub-Saharan Africa Tour leader on educational and incentive / reward trips globally Management by objective to reach targets for Company productivityReason For LeavingFeels he has reached a ceiling within the company Show less

American Express & Seekers Travel
Mar 2005 - Nov 2005National Operations ManagerResponsibility General Management Keep staff turn over below 10% Develop and implement best model for retail leisure travel Achieve sales targets and market shares Achieve profit targets Team focus Ensure company policy is understood Develop annual budgets Communicate progress and results Employ and develop staff Ensure equity policies are met Performance appraisals Productivity improvement and efficiencies Client communication

Top Holidays
Jan 2006 - Jan 2007Sales & Marketing Manager - Director DesignateDuties; Responsibility General Management Production of all marketing material such as brochures, flyers, banners, e-flyers, stationary. Layout and design, conception, approval and implementation Copy writing and copy editing Market analysis and adapting marketing strategy appropriately Competitor analysis Strategic advertising Staff motivation and development Brand management and maintenance

360 Degrees Production House
Apr 2007 - May 2013Head of ProductionFull Briefing with ClientCreative branding requirements in line with overall Corporate Identity.Creative Development Planning and LogisticsProduction timings and schedulesBriefing Disaster management planningProtocol briefing and liaison RSVP processes planningFlights and accommodation logisticsCatering logistics and hospitality schedulingBudgeting Concept Proposal Presentation Contracting of venues and suppliersTechnical scriptsTechnical schedules for pre- and post-productionProtocol liaison and timing schedulesLogistical execution on all elementsRunning and management of eventA full financial reconciliation on the project An RSVP reportTechnical reportRecommendations for future eventsOffice OperationsManaging of all timelines and overseeing all projectsApproval of all budgets Staff management, training and developmentOperationsClient relationship management Show less

Goliath Media
Jun 2013 - Oct 2013Creative DirectorResearch and development, Feasibility Studies, Budgeting and ROI investigation. Concept development.

The Park, House of Events on 7
Aug 2015 - May 2017General ManagerAll marketing and operational duties required for the successful execution of events at one of Johannesburg's most prestigious event venues in Hydepark. Winner of Must Hire Venue by Johannesburg Choice Awards in our 1st and 2nd year of operation. Delivered, produced and executed on South Africa Fashion Week, World Health Organisation, BMW annual conference, Rand Merchant Bank, University of Singularity, Samsung S7 Launch, Lufthansa, Business or Design, Aspire Art Showcase and Auction, L'Oréal, BBC, A+E Networks, private functions. Duties include calendar management, site inspections, budgets, general maintenance, staff scheduling and development, bar control, H&S compliance. Direct bookings, entire project scope including creative direction, production, décor mood boards, project timelines, production schedules, staffing, budgeting, reconciliation and debriefing. Show less

Clive
Jun 2017 - Jun 2020Winner: Best Event Agency 2019 Working with the Head of Client Services, we established Clive Agency Ireland in 2017. I was responsible for the operations and flawless execution of all events, exhibition builds, conferences, videos shoots, activations, live streaming and many other events across EMEA. I have expanded our client base, exceeded targets and margins. Working with clients, cross-departmentally and personally, I have developed and implemented creative concepts, B2B content and event strategies that have successfully resulted in exceeding client expectations. Enhancing traditional event experiences with technology and developing meaningful narratives that can be delivered and promoted post-event through various marketing channels is a passion. I work with our clients to understand their marketing strategy and how best to align events and B2B communications in order to maximise impact and advise on best practices. Post-event we debrief and analyse key metrics in order to continually improve results. Through operational excellence, strategic alignment with key vendors, innovation and hard work I have managed to expand the business base here in Ireland and within a year Clive is already known as an event agency able to deliver and surpass any client request.Clients: Indeed, Facebook, Instagram, Slack, Irish Life, Pinterest, Accenture Show less
Project Director // Account Director
Feb 2019 - Jun 2020Senior Account Manager - Event Production and Management
Jun 2017 - Feb 2019

Cogs & Marvel
Sept 2020 - May 2022Director of LiveWinners of:Event Industry Awards 2021Top 100 IT list EX Awards - best use of pandemic era technologyDrum Awards Highly Commended ExperienceOversee and manage work streams across operations and production to ensure smooth and profitable operations. Review, develop and implement effective operating systems. Part of the SLT identifying strategic growth opportunities for the business. Hiring and attracting best in class talent and ensuring policies and incentives to retain and develop a diverse team. Team lead and mentor Qualification and review of projects to ensure commercial viability. Strategic negotiating with supplies, procurement teams and clients to maintain and increase margins through revision of global MSA's and regional rate cards and SOW's. Main contact for C level clients and responsible for maintaining and developing relationships. Review, input and adjust pitch responses to successfully answer client briefs with creative and strategic solutions for their challenges. Establishing key KPI's to exceed the client's key deliverables on each project. Lead on establishing the DE&I policy. Lead on establishing the Sustainability policy.Clients: Meta, Google, TikTok, Adobe, Microsoft, Dell, Twitter, San Francisco Pride Show less

The Coca-Cola Company
May 2022 - now- Managing the strategic and tactical operations across the geography while ensuring compliance, efficiencies, and supporting adherence to internal policies and guidelines. - Building relationships with business leaders to proactively assess future needs and opportunities for strategic alignment - Deliver event financials including forecasting and reporting to drive business decisions - Prioritize and operationalize shifts in strategy to drive key business objectives - Program Management - Develop and manage program strategic project plan with established milestones and critical path to optimize planning process efficiencies - including, and not limited to cultivating teams of program managers, event planners, production services, vendors, and outsourced agencies across the various event portfolios. Specify actions, time frames and performance measurements needed to achieve goals. Show less
Director, Meetings and Events, EMEA
Jan 2024 - nowEMEA Meetings & Events Program Manager
May 2022 - Jan 2024
Licenses & Certifications

International Marketing Management Dip.
Damelin
Honors & Awards
- Awarded to Robert KennedyEvent Agency of the Year Event Industry Awards 2019 Best Event Management Company
Languages
- enEnglish
- afAfrikaans/dutch
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