Mar Stephanie Zarrabal Campos

Experience

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  Grupo REFORMA

  Jun 2011 - Nov 2014

  Business Journalist & Web Co-Editor

  Delivered trusted, in-depth financial journalism and oversaw the digital content strategy for the Business section of one of Mexico’s most influential newspapers.- Conducted and published 400+ interviews with C-suite executives and leaders across healthcare, finance, and government—building a reputation for accuracy, clarity, and industry expertise.- Managed the Business section’s website using a CMS, ensuring all digital content was current, engaging, and aligned with the print edition, resulting in stronger cross-platform readership.- Created and hosted Consultorio Financiero, a personal finance podcast that translated complex financial topics into accessible content for a general audience, boosting engagement and digital reach.- Produced high-impact content for both print and digital formats, often under tight deadlines, with a focus on accessible financial education, public policy, and consumer advice. Show less

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  Universidad Nacional Autónoma de México

  Aug 2015 - Aug 2016

  Teacher's Assistant and Marketing Project Lead,

  In this internationally recognized University, I worked as a voice giving courses to new students and giving support during the recruitment process for the departments of Communication and Journalism and Mechanical Engineering. I worked as a Clerk of the Communication bachelor's office, providing attention to teachers and students and developing marketing strategies and content for the Academic Division.

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  Notmusa

  Jan 2017 - Feb 2018

  Editorial and Team Lead

  Led high-performing editorial and creative teams to deliver impactful weekly publications at scale, balancing quality journalism with tight deadlines and evolving audience demands.- Directed a team of 10+ professionals including graphic designers, copywriters, and co-editors to bring high-circulation national magazines to print, increasing productivity by 25% through optimized workflows and fast-paced decision-making.- Simultaneously managed a secondary team for a commercial content initiative, leading the development of sales catalogs, editorial calendars, and special publication projects—meeting multiple production cycles under strict timelines.- Aligned editorial content with strategic business goals while elevating creative standards, achieving consistent delivery of 72K+ weekly copies with compelling and timely features.- Collaborated directly with senior executives on editorial vision and strategic planning, delivering print and digital content that expanded readership and commercial reach. Show less

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  RSM México

  Feb 2018 - Nov 2019

  Marketing Officer

  Strengthened national and global brand visibility through strategic content development, stakeholder communications, and digital campaign execution across internal and external platforms.- Created and edited website content in English and Spanish, overseeing updates and ensuring alignment with the brand tone, regulatory requirements, and audience needs.- Developed and executed social media campaigns to increase brand positioning, spotlight key partners, and promote national and regional events—contributing to measurable visibility gains and partner recognition.- Created marketing materials and presentations for RSM’s internal brand champion network, including stakeholder decks, sales collateral, and webinars that supported brand consistency across LATAM.- Directed and delivered the internal communications magazine and news bulletin Statu Quo, curating high-value thought leadership and business content for 500+ national and global stakeholders.- Managed external PR, newsletters, and brand communications during moments of organizational change and reputation management, ensuring consistent and professional messaging.- Led event content strategy for community and corporate activations, collaborating with national media, influencers, and associations to drive engagement and public trust. Show less

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  CIAL Dun & Bradstreet

  Nov 2019 - Jan 2022

  Marketing Copywriter

  Enabled $25K+ in revenue per campaign through multilingual content strategies tailored to global audiences, strengthening the company’s market positioning in Latin America.- Created, edited, and reviewed all content for the company’s bilingual website redesign in English and Spanish, ensuring clear messaging across compliance-heavy and regulated industries.- Led the development of digital content and campaigns for government, compliance, and supplier audiences—translating technical concepts into compelling, accessible copy for websites, social media, and digital publications.- Produced brochures, one-pagers, and presentations to support regional sales teams, aligning materials with client pain points and enhancing conversion rates across Latin American markets.- Directed the translation and localization of entire digital platforms for supplier onboarding and training, ensuring cultural and regulatory accuracy across Spanish, English, and Portuguese versions.- Collaborated with cross-functional teams across Product, HR, and Design in three countries to maintain content consistency, professionalism, and market relevance.- Proofread and enforced compliance for all outgoing communications, ensuring clarity, brand alignment, and credibility across print and digital channels. Show less

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  Queen's University

  Jul 2022 - Aug 2022

  Social Media Manager
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  Tribute Technology

  Oct 2022 - now

  Marketing and SEO Specialist

  Strengthened the company’s digital presence by leading website, SEO, social media, and content strategies that expanded brand reach, improved customer journeys, and directly supported client acquisition and retention across North America.- Promoted twice and nominated for two company performance awards for leading high-impact digital strategies that supported visibility, engagement, and brand growth across Canada and the U.S.- Developed and executed SEO-optimized content strategies across blogs, landing pages, email campaigns, and social media channels, increasing organic website traffic by 56% and engagement by 38.22%.- Created conversion-focused content for paid and organic digital campaigns, improving lead generation and brand awareness among B2B audiences.- Directed and implemented two large-scale website migrations, ensuring optimized user experience, SEO, accurate traffic redirection, accessibility compliance, and brand consistency across platforms.- Used Google Analytics, Looker, and Search Console to analyze campaign performance and inform future optimization strategies, contributing to a 100K+ annual increase in impressions.- Managed the development of high-performing content for internal campaigns, thought leadership, and webinar promotions, collaborating closely with leadership and cross-functional teams.- Created reports and dashboards to measure digital performance, aligning marketing activities with business objectives and presenting results to senior stakeholders.- Oversaw the company's digital content calendar, maintaining consistency and relevance across channels, supporting brand storytelling and member engagement.- Coordinated social media communities and moderated digital engagement, delivering consistent, timely responses aligned with brand voice.- Supported the integration of digital tools and automation into campaigns, including experimentation with AI-based tools to enhance performance. Show less