Experience

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  Government of saint lucia

  Jun 2005 - Aug 2005

  Assistant, department of aquaculture (ministry of agriculture, forestry and fisheries)
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  Family court st. lucia

  Jun 2009 - Aug 2009

  Communications assistant
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  University of the southern caribbean

  Oct 2010 - Jan 2019

  Head of the Department of IMC which was the primary communications and marketing team at the University. My responsibilities spanned internal and external communication, website development and management, production of all University marketing and communication material, vendor relations, media relations, campaign planning, advertising, media buying, social media management, publication editing and management.

  • Head, Integrated Marketing Communications

    Nov 2015 - Jan 2019

  • Assistant, Integrated Marketing Communications

    Jul 2014 - Oct 2015

  • Communications Officer

    Oct 2010 - Jun 2014
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  Africlectic

  Aug 2012 - Aug 2013

  Lifestyle contributor
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  Girls with roots

  Jan 2015 - now

  Founder/executive director

  Management of policies and activities in keeping with the organisation's mission and vision. Overseeing of volunteer and beneficiary programming, capacity building, organisational sustainability ventures, donor funding, grant writing and overall awareness of the brand.

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  Caribbean ideas synapse

  Jan 2019 - Jul 2022

  Lead and support for a team of Digital Marketing Strategists and Specialists who own and manage delivery of services ranging from digital marketing strategy, content strategy, social media management, media buying, social media, inbound marketing, marketing automation, communications, data analysis and reporting and more. Collaborate cross-functionally on the development of blended marketing strategies and approaches that address clients’ acquisition, engagement and brand storytelling goals As a senior member of the Content and Engagement team, I had broad responsibilities across a range of digital marketing tactics including media buying, social media, writing, basic digital design, campaign program coordination and reporting / analysis.Among the various execution, lead generation and expansion become a large part of my responsibilities, supporting a team on the largest content marketing project in financial sector across the Leeward and Windward Islands.

  • Digital Lead

    Sept 2021 - Jul 2022

  • Digital Strategist

    Oct 2020 - Oct 2021

  • Senior Digital Marketing Specialist

    Jan 2019 - Sept 2020
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  Caribbean girls collective

  Jan 2019 - now

  Communications lead and founding member

  The CGC is a group of like-minded organisations who believe that through collective power, we can break down the systemic barriers to girls’ success. The issues that girls face are diverse and complex and we’re working to ensure that none of them get left behind. Together, we’re conducting research that will empower organisations and governments to better support girls; we’re creating models that will teach girls how to support each other; we’re implementing advocacy strategies and developing collaborative programming. Show less

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  Caribabroad academy

  Jul 2023 - Jul 2024

  Marketing manager
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  Galactic fed | digital marketing agency

  Jan 2024 - now

  Paid media account manager