Experience

• 

  Lowe's companies, inc.

  Jan 2013 - Jan 2015

  Category marketing manager

  Led teams to support marketing and private brand development for Lowe’s merchandising divisions, driving brand and product growth.

• 

  Lowe's companies, inc.

  Oct 2015 - Oct 2016

  Senior marketing manager, pricing & promotions

  Oversaw team of 6 in developing, executing and evaluating merchandising promotions across communication channels, driving sales and customer traffic.

• 

  Orchard supply hardware

  Oct 2016 - Nov 2017

  Director, omni-channel marketing

  Guided team of 8 in strategic marketing planning, creative development, and execution, driving marketing transformation across channels.Selected accomplishments:• Conducted channel gap analysis, transforming marketing strategies from outdated methods to cohesive cross-channel communication strategy leveraging email, social, search, web, audio and print channels.• Collaborated with merchandising on quarterly marketing planning process to balance product sales, innovation, and customer insights and guide marketing efforts. Show less

• 

  Habitat for humanity of the charlotte region

  Jan 2019 - Apr 2022

  Director of marketing & communications

  Directed team of 4 in strategic marketing and communications planning, driving growth through creative development and execution.Selected accomplishments:• Developed integrated marketing campaigns by leveraging email, social media and web channels to increase online donations and drive exponential growth in client engagement.• Implemented data-driven marketing strategies using Google Analytics, Meta, and Emma, achieving 20% increase in email open rates, 25% increase in time on site and optimized paid social media spend. Show less

• 

  Lowe's companies, inc.

  Apr 2022 - Aug 2024

  Senior marketing manager, creative services

  Facilitated team of 5 in creative operations transformation to implement experience-led capabilities and drive creative services support functions and digital asset management governance.Selected accomplishments:• In partnership with Accenture, led marketing transformation journey for internal Retail Media creative production, producing $3M+ annual savings and enhanced capability development.• Spearheaded global creative operations transition to Lowe’s Bangalore, expanding design, copywriting, producer, trafficking, DAM and video / animation production capabilities. Show less

• 

  Habitat for humanity of the charlotte region

  Aug 2024 - now

  Marketing director