Sunith Shetty

Experience

• 

  Packt

  Feb 2016 - now

  👉 Working with thought leaders and developer communities to design and manage a portfolio of books created for new and emerging topic areas👉 Working closely with the developers to perform key aspects such as brainstorming ideas, onboarding process, marketing initiatives, and launching successful products👉Managing project from start-to-end and ensuring the required quality is metI've been working with lots of tech professionals and experts catering to different tech communities and the feedback I'm getting is first and foremost it is not easy to write a technical book. Unfortunately, there is no one easy way or a go-to process to provide solid and accurate content to the community. 😑Having worked with tech professionals and developers around the world, I realized in addition to time constraints there were other areas of struggle and challenges:👉The PROPOSITION - what are the KEY steps and techniques to finalize a value proposition 👉The DIFFERENTIATION - how should I make the book UNIQUE and DIFFERENT from the existing competition 👉The MARKETING - how do I get my book RECOMMENDED by people around the globeHaving come across these problems numerous times in the past, it is extremely important to address these while writing a book. 1. Go from "no idea" to understand critical questions like current market problem, proposition value, market positioning, and user segments ✔️2. Know how to differentiate your book from the existing competition using BLUE OCEAN strategy or JTBD canvas to find out how well the customer pain points are served within the community ✔️3. Know how to successfully penetrate any market so that customers/buyers feel awesome when they buy the book ✔️Some of the Key Successes: Show less

  • Commercial Director

    Aug 2023 - now

  • General Manager

    Nov 2021 - Jul 2023

  • Associate Group Product Manager

    May 2021 - Oct 2021

  • Product Manager - Publishing

    Jul 2020 - Oct 2021

  • Category Manager

    Jul 2019 - Jul 2020

  • Associate Category Manager

    Feb 2017 - Jul 2019

  • Technical Editor

    Feb 2016 - Feb 2017