Experience

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  Ed & events s.a.

  Feb 2007 - May 2008

  Marketing coordinator jr.

  Marketing Coordinator Jr. on international fairs organization.Conducted trainings for trainees.Managed national and international exhibitor interactions.Supported advertisement strategy and exchanges.Organized events and maintained databases.Ensured website upkeep and effective vendor management.

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  Kantar worldpanel

  May 2008 - Mar 2010

  Regional client service assistant

  Regional Client service assistant in the area of market research for LATAM accounts (P&G, Bimbo and Clorox).Analytical Expertise:Conducted data analysis, generating actionable insights.Communication and Collaboration:Facilitated regular meetings and result presentations with clients.Maintained daily contact and collaborated with LATAM account executives.Proven excellence in comprehensive market research and client relationship management.

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  Accenture

  Mar 2010 - Jun 2012

  Interactive project manager (ipm) for p&g and sub-team lead

  Led digital marketing initiatives for Oral Care and Fem Care brands in LATAM, and MDO promotions for Mexico market.Coordinated and implemented diverse projects:Online Marketing Campaigns.SEO and SEM Strategies.User Experience Enhancement.Web Analytics Optimization.Web Development Oversight.Social Media and E-mail Campaigns.E-commerce and Mobile Initiatives.Assumed a Sub-Team Lead role, mentoring and coordinating a team under a Team Lead, ensuring seamless project execution and team development. Show less

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  Nielsen

  Jun 2012 - May 2014

  Project manager

  Led, coordinated, and implemented quantitative research for multinational FMCG clients in LATAM.Specialized in innovation and future product launches (BASES).Conducted both online and offline research.Ensured seamless project development and execution.Instrumental in driving data-driven decisions for successful market entry and product launches.

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  Hagakure

  Sept 2014 - Mar 2015

  Content & community manager

  Oversaw Fiat, Moncler, and Enjoy (car sharing) social media.Developed editorial plans.Conducted comprehensive monitoring, reporting, and data analysis.CMS utilization for efficient content management.

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  Assist digital

  Nov 2015 - Jan 2016

  Editorial & community support specialist

  Global editorial support for a multinational fashion client.Collaborated on process definition with account manager and project managers.Developed tailored training materials for international teams.Created new communities, aligning strategies with client goals.Standardized global processes, enhancing team efficiency.Delivered presentations on roadmaps and initiatives.Fostered cross-functional collaboration and client relationships.

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  Kantar retail

  Apr 2016 - Feb 2018

  It functional consultant

  Functional consultant and Project Manager in TPM system for Multinational Skin Care company. Implementation in 4 countries in Europe. Support pre-sales team with proof-of-concept (POC) preparation and presentation for TPO system.Comprehensive Process Analysis of FMCG commercial processes, with a particular emphasis on sales and promotions, to identify optimization opportunities and drive improvements.End-to-End IT Project Support: Played a key role in all phases of IT implementation projects, from initial analysis and design to development, user acceptance testing (UAT), and successful project go-live, ensuring seamless execution and client satisfaction.Blueprint Development and Stakeholder Management. Show less

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  Nestlé purina petcare europe

  Mar 2018 - Feb 2024

  DAM Solution & Workflow Ownership: Leading DAM solutions and workflow tools, recognized as a Content Hub Champion for Purina Europe.Solution Migration & User-Centric Approach: Successfully managing solution migrations, defining user personas, collecting business requirements, conducting user acceptance tests, and providing training.Strategic Project Planning: Proficient in project planning and management, ensuring timely and cost-effective delivery.Data-Driven Reporting: Implementing automated reporting to measure content utilization, adoption, media performance, and investments, enabling informed decision-making.Content Excellence & Optimization: Driving optimization and improvement in basic and advanced e-content processes, along with product information syndication and enhanced naming conventions and taxonomy for digital assets. Show less Led and executed end-to-end Website projects for Purina EMENA brands, overseeing Drupal Web CMS master development and localization in over 40 markets. Collaborated with cross-functional teams.Website integrations co-product owner, responsible for enabling features such as Buy Now, Ratings and Reviews, and Engage solution (Salesforce) across the region. Continuously sought out enhancements and optimizations in these integrations to improve performance and enhance the governance.Managed and steered the Friskies EMENA Mobile App, ensuring its success in alignment with project goals and objectives.Leveraged a flexible approach, incorporating both Waterfall and Agile methodologies, adapting based on project requirements. Upheld a focus on user experience (UX) guidelines, ensuring that all markets adhered to established standards while also evolving templates. Coordinated a collaborative, multi-agency approach.Demonstrated budget management skills (PFME) to ensure alignment with financial goals. Show less

  • Europe Content Data Manager | Digital Transformation

    May 2022 - Feb 2024

  • EMENA Website Project Manager

    Mar 2018 - May 2022
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  Nestlé

  Sept 2021 - Jan 2022

  Global e-commerce adoption manager for nescafé dolce gusto

  Collaborated within an agile framework as a member of the E-commerce Operations team, working closely with the IT Product team and Dolce Gusto brand.Successfully established a streamlined campaign planning process for Black Friday, fostering alignment with market stakeholders and IT teams. This involved efficient coordination and cross-functional communication to ensure successful campaign execution.Analyzed KPI's and results of e-commerce Black Friday campaigns, providing valuable insights and recommendations for improvement.Measured adoption and usage, focusing on increasing the adoption of the Magento e-commerce platform. Working to optimized processes, gathering valuable feedback to enhance the overall e-commerce experience. Show less

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  Nestlé

  Mar 2024 - now

  Zone europe business analyst ecommerce-dtc