Experience

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  University of minnesota

  Apr 2012 - May 2014

  - Led a 16-member event team in the development of campus-wide events including Homecoming and Spring Jam, to support the Student Union's mission of fostering community and engagement among students- Collaborated with student organizations, athletic departments, and other campus stakeholders to guarantee the smooth execution of events and maximize student engagement- Revitalized the event sponsorship program by introducing a new prospecting strategy and sales tools, resulting in a 500% increase in Homecoming sponsorship revenue - Implemented an online satisfaction survey to evaluate student perceptions of new initiatives and inform future event planning and programming Show less

  • Programs and Event Coordinator

    Jan 2013 - May 2014

  • Event Coordinator

    Apr 2012 - May 2013
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  Somnetics international inc.

  May 2012 - Aug 2012

  Marketing intern

  • Executed a social media campaign targeting adult males for Somnetics’ innovative brand, Transcend• Supported marketing team with trade show preparation through research and the recommendation of• Worked with senior leadership on new product development and marketing

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  The children's theatre company

  May 2012 - Sept 2012

  Special events intern

  • Assisted with logistics, implementation and communication of the organization’s $535,000 fundraiser, the White Rabbits and Black Ties Curtain Call Ball• Updated social media accounts for the Curtain Call Ball• Developed a strategic public relations campaign targeting relevant bloggers• Solicited donations for online, silent and live auctions• Worked with Development team on media pitches, direct mailings, and copy writing for internal newsletter • Gained knowledge of Auction Harmony, Bidding for Good and Razor's Edge Show less

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  Red frog events

  May 2014 - Aug 2014

  Event coordinator (contract)

  Supported an award-winning event production firm in the planning, execution and marketing of several events including Warrior Dash, the "Worlds' Largest Obstacle Race Series", Firefly Music Festival, a four-day festival that hosted 240,000 attendees, and Lively Water Whiskey Festival.

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  Industrial fabrics association international

  Oct 2014 - Apr 2016

  Conference coordinator

  - Coordinated event registration for 5+ conferences and events with a focus on ensuring accurate attendee information and timely responses to inquiries- Developed and launched a new mobile app that increased social media engagement by 15% and provided attendees with easy access to event information and networking opportunities- Curated a trade show sponsorship program that increased exhibitor satisfaction and return on investment- Implemented new project workflows and standard timelines that improved team efficiencies and streamlined event planning processes- Oversaw attendee management and supervised 100+ temporary staff members during the IFAI Expo, the Association’s largest annual event Show less

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  Quality bicycle products

  Apr 2016 - Jun 2023

  • Event Manager

    Oct 2022 - Jun 2023

  • Marketing Manager, Events and Education

    Apr 2021 - Oct 2022

  • Event Supervisor

    Mar 2019 - Apr 2021

  • Senior Event Coordinator

    Sept 2017 - Mar 2019

  • Event Coordinator

    Apr 2016 - Sept 2017
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  Waggle

  Jun 2023 - now

  I oversee our consumer event and activation strategy, manage corporate partnerships, and drive the expansion of Waggle brick and mortar. My role is focused on creating exceptional brand experiences and fostering growth through strategic initiatives and partnerships.

  • Director of Brand Experience and Stores

    Aug 2024 - now

  • Events and Field Marketing Manager

    Jun 2023 - Aug 2024