Issa Abdallah, MCIM, MBA, PCM®, CXAC

Issa abdallah, mcim, mba, pcm®, cxac

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location of Issa Abdallah, MCIM, MBA, PCM®, CXACKuwait City Metropolitan Area
Phone number of Issa Abdallah, MCIM, MBA, PCM®, CXAC+91 xxxx xxxxx
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  • Timeline

    Nov 2009 - Jul 2013

    Sr. Account Executive - Special Events

    Special Events
    Kuwait
    Jul 2013 - Mar 2015

    Account Manager

    AWI Company
    Mar 2015 - Mar 2017

    Account Manager

    P&A Marketing and Advertising
    Mar 2017 - Mar 2021

    Account Manager

    AKQA
    May 2021 - Feb 2024

    Head of Marketing

    Kuwait Automotive Imports Company
    Current Company
    Feb 2024 - now

    AGM - Marketing

    Al Mulla & Behbehani Motor Co.
  • About me

    AGM - Marketing | MBA

  • Education

    • Auol

      2008 - 2011
      Bachelor marketing & management
    • European global school

      2012 - 2015
      Master of business administration - mba
  • Experience

    • Special events

      Nov 2009 - Jul 2013

      Handled significant accounts such as National Bank of Kuwait, Zain, Al-Sayer, Equate, Nestle & Burgan Bank.• Drive client service to excellence and maintain client retention.• Brainstorm with creatives and the production team to develop ideas and concepts.• Prepare and present 3D/2D presentations to the clients.• Coordinate with the production team during the installation.• Prepare ERS - Event Running Sequence agendas.

      • Sr. Account Executive - Special Events

        Mar 2011 - Jul 2013
      • Account Executive

        Nov 2009 - Mar 2011
    • Awi company

      Jul 2013 - Mar 2015
      Account manager

      • Generated and closed new accounts with a 40% conversion rate, resulting in a 130% increase in yearly revenue.• Successfully developed and implemented sales strategy to expand customer base and markets, leading to increased sales and improved customer retention and satisfaction.• Researched and identified potential customers and developed a customer database, contacting prospective customers via e-mails, telephone calls, and in-person meet-ups to promote products and services.

    • P&a marketing and advertising

      Mar 2015 - Mar 2017
      Account manager

      Successfully pitched new ideas and strategies to KFH, increasing revenue and profitability for both KFH and P&A advertising agencies.• Served as the primary point of contact for assigned clients, maintaining regular communication and providing exceptional customer service.• Managed and tracked project timelines and budgets, ensuring work was timely and within budget.• Conducted regular meetings with clients to review campaign performance and discuss upcoming projects and initiatives.• Coordinated with creatives and media teams to develop and execute advertising campaigns across various channels, including print, digital, and social media.• Worked closely with creatives and media teams to develop and implement effective advertising strategies for multiple clients, resulting in increased sales and brand recognition. Show less

    • Akqa

      Mar 2017 - Mar 2021
      Account manager

      • Managed Americana Food brands: Hardee's, Baskin Robbins, TGI Fridays, Crispy Cream, increasing market share from 23% to 36% through custom marketing solutions.• Developed successful marketing campaigns resulting in a 10.1% increase in branded content engagement and a 20.2% sales revenue increase.• Led projects from conception to completion, ensuring high-quality work delivered ahead of timeline targets.

    • Kuwait automotive imports company

      May 2021 - Feb 2024
      Head of marketing

      • Managed: Mazda, Peugeot, Michelin, Mobil 1, Iveco, Eicher and Royal Enfield.• Successfully managed all aspects of company marketing and spearheaded integrated campaigns that delivered a significant 37.7% increase in revenue and a 44.3% increase in customer retention.• Developed and executed a comprehensive marketing plan incorporating traditional, digital, and emerging media channels to reach target audiences and grow the customer base effectively used.• Supervised, trained, and led a team of 8 while efficiently allocating resources to maximize marketing ROI, resulting in a 12.3% decrease in marketing spend while enhancing engagement, lead qualification, and sales.• Formulated and executed a comprehensive branding highly acclaimed by critical partners and principals, resulting in a 30% increase in top-of-mind awareness.• Fostered strategic partnerships with offline and online influencers to elevate brand recognition and loyalty, particularly among millennials.• Led a successful rebranding effort to develop corporate guidelines for logos, fonts, messaging, and visual identity, effectively highlighting the company's size, history, and portfolio.• Tracked, analyzed, and reported on all marketing initiatives and successes, utilizing data metrics, digital dashboards, and sales funnel analytics.• Implemented a content strategy to create and curate meaningful interactions with the target audience, resulting in a notable 38.1% increase in brand awareness. Show less

    • Al mulla & behbehani motor co.

      Feb 2024 - now
      Agm - marketing

      Leading the strategic marketing initiatives for Stellantis brands (Jeep, Dodge, RAM, Chrysler, Fiat, Alfa Romeo) to drive growth, innovation, and brand positioning in competitive markets."Strategic Focus:• Overseeing multi-brand strategies, aligning campaigns with business goals across digital and traditional platforms.• Managing annual marketing budgets to optimize ROI and resource allocation.• Leading cross-functional collaboration to enhance customer engagement and brand visibility.• Partnering with executive teams to develop market expansion strategies. Show less

  • Licenses & Certifications

    • Member of the chartered institute of marketing

      Cim | the chartered institute of marketing
      Dec 2024
    • Artificial intelligence and business strategy

      Project management institute
      Dec 2024
    • Ama pcm®, marketing management

      American marketing association
      Oct 2023
      View certificate certificate
    • Cxac (cert)

      The cx academy
      Jan 2024
  • Honors & Awards

    • Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXAC
      Volume Increase Award Mazda Corporation Apr 2022
    • Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXAC
      Best Creative Execution 2022 in MENA Peugeot Feb 2022
    • Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXAC
      Best Sales Growth Stellantis Feb 2022
    • Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXAC
      Nomination For The Best Branded Content - El Large Campaign Effie Awards Sep 2019 Hardee’s annually invites Kuwaitis to upsize their meals for large prizes. Problem is youth don’t remember the campaigns. To them, living large means living without limits on themselves, their expression, their extravagance.So we created El Large, a character played by a popular Kuwaiti rapper who embodies this large lifestyle. We launched with a music video backed by an integrated campaign inviting people to Go Large to Win Large.The results? 35% increased sales, most shared… Show more Hardee’s annually invites Kuwaitis to upsize their meals for large prizes. Problem is youth don’t remember the campaigns. To them, living large means living without limits on themselves, their expression, their extravagance.So we created El Large, a character played by a popular Kuwaiti rapper who embodies this large lifestyle. We launched with a music video backed by an integrated campaign inviting people to Go Large to Win Large.The results? 35% increased sales, most shared Hardee’s video, 3.5X more effective than 2017, and made Hardee’s part of Kuwaiti culture.https://www.effie.org/case_database/case/MN_2019_072 Show less