
Timeline
About me
AGM - Marketing | MBA
Education

Auol
2008 - 2011Bachelor marketing & management
European global school
2012 - 2015Master of business administration - mba
Experience

Special events
Nov 2009 - Jul 2013Handled significant accounts such as National Bank of Kuwait, Zain, Al-Sayer, Equate, Nestle & Burgan Bank.• Drive client service to excellence and maintain client retention.• Brainstorm with creatives and the production team to develop ideas and concepts.• Prepare and present 3D/2D presentations to the clients.• Coordinate with the production team during the installation.• Prepare ERS - Event Running Sequence agendas.
Sr. Account Executive - Special Events
Mar 2011 - Jul 2013Account Executive
Nov 2009 - Mar 2011

Awi company
Jul 2013 - Mar 2015Account manager• Generated and closed new accounts with a 40% conversion rate, resulting in a 130% increase in yearly revenue.• Successfully developed and implemented sales strategy to expand customer base and markets, leading to increased sales and improved customer retention and satisfaction.• Researched and identified potential customers and developed a customer database, contacting prospective customers via e-mails, telephone calls, and in-person meet-ups to promote products and services.

P&a marketing and advertising
Mar 2015 - Mar 2017Account managerSuccessfully pitched new ideas and strategies to KFH, increasing revenue and profitability for both KFH and P&A advertising agencies.• Served as the primary point of contact for assigned clients, maintaining regular communication and providing exceptional customer service.• Managed and tracked project timelines and budgets, ensuring work was timely and within budget.• Conducted regular meetings with clients to review campaign performance and discuss upcoming projects and initiatives.• Coordinated with creatives and media teams to develop and execute advertising campaigns across various channels, including print, digital, and social media.• Worked closely with creatives and media teams to develop and implement effective advertising strategies for multiple clients, resulting in increased sales and brand recognition. Show less

Akqa
Mar 2017 - Mar 2021Account manager• Managed Americana Food brands: Hardee's, Baskin Robbins, TGI Fridays, Crispy Cream, increasing market share from 23% to 36% through custom marketing solutions.• Developed successful marketing campaigns resulting in a 10.1% increase in branded content engagement and a 20.2% sales revenue increase.• Led projects from conception to completion, ensuring high-quality work delivered ahead of timeline targets.

Kuwait automotive imports company
May 2021 - Feb 2024Head of marketing• Managed: Mazda, Peugeot, Michelin, Mobil 1, Iveco, Eicher and Royal Enfield.• Successfully managed all aspects of company marketing and spearheaded integrated campaigns that delivered a significant 37.7% increase in revenue and a 44.3% increase in customer retention.• Developed and executed a comprehensive marketing plan incorporating traditional, digital, and emerging media channels to reach target audiences and grow the customer base effectively used.• Supervised, trained, and led a team of 8 while efficiently allocating resources to maximize marketing ROI, resulting in a 12.3% decrease in marketing spend while enhancing engagement, lead qualification, and sales.• Formulated and executed a comprehensive branding highly acclaimed by critical partners and principals, resulting in a 30% increase in top-of-mind awareness.• Fostered strategic partnerships with offline and online influencers to elevate brand recognition and loyalty, particularly among millennials.• Led a successful rebranding effort to develop corporate guidelines for logos, fonts, messaging, and visual identity, effectively highlighting the company's size, history, and portfolio.• Tracked, analyzed, and reported on all marketing initiatives and successes, utilizing data metrics, digital dashboards, and sales funnel analytics.• Implemented a content strategy to create and curate meaningful interactions with the target audience, resulting in a notable 38.1% increase in brand awareness. Show less

Al mulla & behbehani motor co.
Feb 2024 - nowAgm - marketingLeading the strategic marketing initiatives for Stellantis brands (Jeep, Dodge, RAM, Chrysler, Fiat, Alfa Romeo) to drive growth, innovation, and brand positioning in competitive markets."Strategic Focus:• Overseeing multi-brand strategies, aligning campaigns with business goals across digital and traditional platforms.• Managing annual marketing budgets to optimize ROI and resource allocation.• Leading cross-functional collaboration to enhance customer engagement and brand visibility.• Partnering with executive teams to develop market expansion strategies. Show less
Licenses & Certifications

Member of the chartered institute of marketing
Cim | the chartered institute of marketingDec 2024
Artificial intelligence and business strategy
Project management instituteDec 2024- View certificate

Ama pcm®, marketing management
American marketing associationOct 2023 
Cxac (cert)
The cx academyJan 2024
Honors & Awards
- Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXACVolume Increase Award Mazda Corporation Apr 2022
- Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXACBest Creative Execution 2022 in MENA Peugeot Feb 2022
- Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXACBest Sales Growth Stellantis Feb 2022
- Awarded to Issa Abdallah, MCIM, MBA, PCM®, CXACNomination For The Best Branded Content - El Large Campaign Effie Awards Sep 2019 Hardee’s annually invites Kuwaitis to upsize their meals for large prizes. Problem is youth don’t remember the campaigns. To them, living large means living without limits on themselves, their expression, their extravagance.So we created El Large, a character played by a popular Kuwaiti rapper who embodies this large lifestyle. We launched with a music video backed by an integrated campaign inviting people to Go Large to Win Large.The results? 35% increased sales, most shared… Show more Hardee’s annually invites Kuwaitis to upsize their meals for large prizes. Problem is youth don’t remember the campaigns. To them, living large means living without limits on themselves, their expression, their extravagance.So we created El Large, a character played by a popular Kuwaiti rapper who embodies this large lifestyle. We launched with a music video backed by an integrated campaign inviting people to Go Large to Win Large.The results? 35% increased sales, most shared Hardee’s video, 3.5X more effective than 2017, and made Hardee’s part of Kuwaiti culture.https://www.effie.org/case_database/case/MN_2019_072 Show less
Languages
- arArabic
- enEnglish
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