Experience

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  Sky blue fc

  Jan 2008 - Aug 2009

  Manager, events and street team
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  Publicis groupe

  Apr 2010 - Nov 2013

  Digital account manager

  Managed day-to-day client communications & yearly planning for online & offline advertising across partners in multiple industries, including Telecom, CPG, and Retail. Consistently achieved clients’ acquisition & retention goals.Supervised internal team members responsible for the purchase & management of online & offline paid media.Performed all competitive research, analysis, & reporting.

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  Wpp

  Nov 2013 - Mar 2021

  Managed a global team of 10+ employees responsible for direct response and brand campaigns across multiple media channels for clients across multiple industries, including CPG, Technology, Retail and Nonprofit. Led $15M+ in business development opportunities throughout the sales lifecycle, including writing proposals, pitching, and contract negotiations. Developed immersive digital experiences to foster long-term brand health via influencer marketing, paid social, and SEM/SEO.Developed external best practices and training materials, including writing blog posts, case studies, and speaking engagements. Distilled collateral at a global level across regional markets. Instituted agency-wide processes to improve internal communications, strategy and creative development, business development, and financial reconciliation.Implemented cross-channel media strategy planning and execution for all brands across Colgate Palmolive’s North American region.Advised on Colgate’s first-party data management platform to incorporate advanced audience modeling solutions that informed data-driven strategies within programmatic and retail media buys.Successfully launched Colgate Optic White and drove a 3-point increase in market share during the product’s second year in the market. Show less Led cross-channel media strategy planning across Colgate Palmolive’s North American region.Drove implementation of Colgate’s first-party data management platform & advocated for advanced audience modeling solutions to inform data-driven strategies.Developed immersive digital experiences to foster long-term brand health via always-on content creation, programmatic media buying, paid social, & paid search. Implemented client’s first competitively targeted digital campaign, leading to 3-point increase in market share within the competitive whitening category during only the product’s second year.Collaborated with the agency's global digital leads to establish digital paid, owned, & earned best practices. Show less

  • Director, Global Media

    Feb 2016 - Mar 2021

  • Digital Account Director

    Nov 2013 - Feb 2016
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  Derby comics

  Jul 2020 - now

  Owner

  Develop and execute a comprehensive social media strategy, growing the Derby Comics community to 37,000+ followers across multiple platforms.Create and curate content on my website and social media channels, including news, reviews, previews, and interviews with creative minds within the pop culture community.Foster a loyal community through regular engagement, responding to comments and messages, and creating a welcoming environment for fans to share their passion for comics.Build relationships with creators, publishers, and industry influencers to stay ahead of the curve on upcoming releases and trends.Managed and maintained an online comic book store in the first year of existence, ensuring a seamless customer experience and driving sales growth. Show less

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  Meta

  Apr 2021 - now

  Client partner

  Own global partner relationships for $75+ book of business, including the development of yearly Joint Business Plans that articulate strategic investment opportunities.Regularly surpass revenue and product adoption goals by influencing external C-Suite stakeholder business decisions to expand existing partnerships. This includes a 25% YoY increase in FY24 revenue.Lead collaborative cross-functional teams, including Marketing, Product, Business Integrity, and Policy, to produce results-oriented go-to-market and communication strategies.Provide external thought leadership while representing Meta at industry events, including webinars, on-site trainings, panels, and other speaking engagements. Founding member of global AI taskforce where I identify and produce external collateral on Meta’s suite of AI technologies including open-source large language models, Generative AI tools, and AI-powered advertising solutions. Show less