
Timeline
About me
Brand & Digital Marketer | Entrepreneur | Multifaceted Creative
Education
Institute of commercial management
2015 - 2016Diploma marketing, advertising and public relationsInsurance academy of botswana
2022 - 2022Certificate of proficiency (cop) short term insuranceUniversity of sunderland
2009 - 2013Bachelor of science (honors) applied business computingEuropean business university of luxembourg
2023 - 2023Certificate entrepreneurship and communication distiction• Identify viable business opportunities •Prepare a business plan • Demonstrate entrepreneurial orientation skills • Communicate effectively in a business environment • Apply entrepreneurial knowledge in response to the emerging business trends.
Red & yellow creative school of business
2022 - 2022Certificate digital marketing distinctionEuropean business institute of luxembourg
2023 - 2023Certificate women and leadership distinctionEuropean business university of luxembourg
2022 - 2023Certificate business finance distinctionThis course presents the foundations of finance with an emphasis on applications vital for corporate managers. We discuss most of the major financial decisions made by corporate managers both within the firm and in their interactions with investors. Essential in most of these decisions is the process of valuation, which was emphasized throughout the course.
European business institute of luxembourg
2023 - 2023Certificate strategic management distinction
Experience
Multichoice group
Oct 2013 - Nov 2013Customer service representative•Customer recruitment and on-boarding: Attracts potential customers by answering product and service questions; suggesting information about other products and services; opening of customer accounts by recording account information.•Complaint and Query Resolution: Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.•Analysis and Reporting: Recommending potential products or services to management by collecting customer information and analyzing customer needs.• Contributes to team effort by accomplishing related results as needed. Show less
Mascom wireless
Nov 2013 - Sept 2024Develop and implement the Brand Strategy overseeing all aspects related to branding and communication. Ensure synergy in all communications by coordinating the communication, retail and digital strategy and ensuring execution of the communication plan to key customers.Brand Management Strategy• Communication and advertising campaign ManagementManagement and interface with communication service providers and advertising agencies• External communication channel management• Team Management• Project management• Budgeting• Safety Health and Environment• Quality Management Show less Project management: project administrator and interim manager in mobile money projects. Projects I worked on are the MyZaka VISA card, Botswana Life Mosako, Old Mutual and mobile money system migration. • Product development: Assist in coming up with value added services to the already existing and fundamental mobile money services. • Analysis and reporting – Competitor & Activations: Compile reports analysing the performance of competitor and activation events and recommend remedial actions• Relationship management: Manage relationships with all Mascom authorised agents. • Market activation and roll out outreach campaigns: Increase customer acquisition, retentionand management to retain market leadership though activations ad outreach campaigns. • Training – Staff, business partners and customers: Offer in-depth training on system, procedures and processes. Show less
Brand Management Coordinator (Supervisor)
Jun 2024 - Sept 2024Junior Executive Committee Member (JExco)
Jan 2024 - Sept 2024Brand Management Officer
Oct 2019 - May 2024Mobile Money Sales Representative
Nov 2013 - Sept 2019
Hollard insurance botswana
Sept 2024 - nowMarketing lead - lifeAbout the Role:As the Marketing Lead at Hollard Life, I drive strategic marketing initiatives that align with the company’s vision of enabling better futures. Working closely with the Executive Committee (Exco), I lead the development and execution of marketing strategies designed to enhance brand equity, customer engagement, and business growth.Key Responsibilities:Strategic Marketing Leadership: Develop and implement marketing strategies that support business objectives and drive brand growth.Content Creation: Curate and oversee content creation for diverse platforms, ensuring consistent and impactful messaging.Employee Engagement: Design and implement internal campaigns to foster alignment with strategic objectives and drive employee motivation.Event Management: Plan and execute marketing events and activations that enhance visibility and engagement.Stakeholder Collaboration: Work with executives to align marketing efforts with organizational priorities and facilitate effective communication.Media Planning: Oversee media buying, planning, and placement to optimize ROI and ensure cohesive brand representation.Public Relations: Develop and manage PR strategies to enhance the company's reputation and build strong relationships with media and stakeholders.Integrated Campaign Development: Lead the creation and execution of multi-channel campaigns to amplify brand visibility and engagement.Customer Experience Enhancement: Collaborate with teams to improve customer touchpoints and overall service delivery. Show less
Licenses & Certifications
- View certificate
Instagram creator academy nano course how to elevate your reels
Red & yellow creative school of businessNov 2022 - View certificate
Instagram creator academy nano course step into augmented reality
Red & yellow creative school of businessNov 2022 - View certificate
Social media management with meltwater engage: foundations
MeltwaterApr 2023 - View certificate
Instagram creator academy nano course creators for building brands
Red & yellow creative school of businessNov 2022 - View certificate
Creating searches with boolean: foundations
MeltwaterApr 2023 - View certificate
Creating searches with boolean: advanced
MeltwaterApr 2023 - View certificate
Social media management with meltwater engage: advanced
MeltwaterApr 2023 Prince2® foundation certification training
Axelos global best practiceJan 2019- View certificate
Social listening with explore: foundations
MeltwaterJun 2022 - View certificate
Instagram creator academy nano course how to get future ready with creators
Red & yellow creative school of businessNov 2022 - View certificate
Social listening with explore: advanced
MeltwaterJun 2022
Honors & Awards
- Awarded to Aratwa Finky TsumakeCEO’s Recognition Award Dzene Makhwade-Seboni, CEO @Mascom Wireless Nov 2019 CEO’s recognition award is given to staff for their excellent work and dedication to their work or project. In my case I was awarded for my extra efforts and going in the extra mile towards the launch of the MyZaka VISA card.
- Awarded to Aratwa Finky TsumakeMmampodi (GRAB) Award winner Diamond Service Learning Journey (DSLJ) Nov 2018 The Mmapodi (Going really above and beyond) recognition goes to nominees who stand out in the customer’s mind. They deliver service that is not just a little above average, but one that meets and exceeds expectations by far and do it all the time.
Volunteer Experience
Volunteer
Issued by Youth Against AIDS on Jan 2006Associated with Aratwa Finky Tsumake
Languages
- seSetswana
- enEnglish
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