
Isadora Cafruni

Connect with Isadora Cafruni to Send Message
Connect
Connect with Isadora Cafruni to Send Message
ConnectTimeline
About me
Product Marketing | Growth | Positioning | Communication
Education

Universidade Federal do Rio Grande do Sul
2011 - 2016Food Engineering
ESPM Escola Superior de Propaganda e Marketing
2017 - 2018Master of Business Administration - MBA Gestão Estratégica de NegóciosActivities and Societies: MBA em Gestão Estratégica de Negócios

Texas Tech University
2014 - 2014Non-degree international student Food ScienceOne year of study at Texas Tech University as an exchange student of the Brazil Scientific Mobility Program sponsored by the Brazilian government.
Experience

UFRGS
May 2012 - Dec 2013Tutorial Education Program: I was selected to be part of a group of 12 students of Food Engineering at UFRGS who were engaged in many research, education and extension activities. This was an important experience for the development of my teamwork, communication and leadership skills.Some of the activities I accomplished were: Organization of lectures, debates and courses provided to students of Food Engineering; Organization of field trips to food companies for Food Engineering students;Development of extension projects, such as"Sustainability since Childhood" and "Mom, I want to be healthy!", which were presented in schools and had the purpose to introduce some important ideas of environment care and healthy eating for kids; Show less
Researcher
Jun 2013 - Dec 2013Programa de Educação Tutorial (PET)
Apr 2012 - Nov 2013Researcher
May 2012 - May 2013XIV Academic Week of Food Engineering
May 2012 - May 2013

Oregon State University
May 2014 - Aug 2014ResearcherOregon State is a leading public research university located in Corvallis, Oregon. I was accepted by Dr. Mike Penner to work in one of his research projects: “Develop Pretreatment and Enzyme Treatment to Give 50% Conversion of Wheat Straw Cellulose to Glucose”

Brubins Comércio de Alimentos e Supergelados Ltda
Mar 2016 - Sept 2016Food Engineering InternBrubins is a food industry that produces ready-to-eat frozen meals aiming to bring practicality and quality to their clients since 1984. Some of the activities that I accomplished as the food engineering intern of the company were:Evaluation of its practical application and adjustment of products data sheets; Evaluation of procedures involved in meals production; Calculation of vegetables yield and correction factors; Evaluation of employees productivity; Sales and costs analysis; Research of new packages; Identification of possible improvements; Development of a guide to standardize the cuts of meats; Excel to simplify the production planning. Show less

AIESEC
Jun 2016 - Dec 2016Member of sales teamAIESEC is the largest youth-run organization in the world. It is a youth network that works together to develop leadership in young people through professional and volunteering exchange experiences aiming to achieve peace and fulfillment of humankinds potential. As a member of the sales team, I am responsible for new openings in startups and small companies in Porto Alegre for international interns.

AIESEC
Feb 2017 - Feb 2018Vice-presidente de Intercâmbios em OrganizaçõesPart of the management team of the AIESEC office in Porto Alegre. The team of directors changes every 2 semesters and is responsible for the office strategy, selection process for new members and leadership of current members.Responsible for sales and customer success teams;Responsible for the office planning and strategies along with the board team;Leader of about eight people per semester;Participation in national conferences;Organization of regional events: conferences, result meetings and team days. Show less

Play Delivery
Apr 2018 - Aug 2018Outbound Sales RepresentativePlay Delivery is a technology startup. Our mission is evolution in delivery. We do that by an intermediation plataform between deliverers (motoboys and drivers) and restaurants, companies and individuals. Responsible for B2B sales for companies and restaurants.

GeekHunter Brasil
Aug 2018 - Aug 2020Customer SuccessSomos uma plataforma feita para conectar os 5% melhores desenvolvedores com empresas de tecnologia.Como CS, meu objetivo é acompanhar a experiência de candidatos e empresas de forma proativa, buscando fechar as contratações que melhor atendam os nossos clientes, impactando positivamente a vida de várias pessoas.-Responsável pelo acompanhamento e relacionamento junto a empresas de tecnologia que realizam contratações pela nossa plataforma;-Acompanhamento de candidatos e dos processos seletivos;-Recomendações de candidatos para as vagas que são abertas na plataforma;-Aceleração do processo de contratação atuando com foco em uma comunicação clara, feedback eficiente e relacionamento dinâmico entre empresa e candidato;-Onboarding de clientes para utilização da plataforma da GeekHunter. Show less

Woliver
Aug 2020 - Aug 2022Customer SuccessWoliver is an inovative system for real state's rent process. I was responsible for creating its Customer Success area and I work side by side with the product team.-Customer Journey definition-Management of clients portfolio (onboarding and ongoing)-Metrics definition and its management -Collaboration with the product team in new features discussion, prioritization and product improvements. -Customer retation strategiesTools used: Miro, Jira, Asana, Trello, Notion________Estruturação da área de Sucesso do Cliente. -Desenho da jornada do cliente -Acompanhamento da carteira de clientes (onboarding e ongoing)-Criação e acompanhamento de métricas -Interface com o time de produto -Estratégias de retenção de clientes Show less

TownSq
Aug 2022 - nowGroup Product Marketing ManagerAs a Product Marketing Manager at TownSq, I enhance the product's visibility within the company and orchestrate releases and launches for our products and features. As the initial PMM for the organization, it is my role to establish the department's structure and implement new processes. -Collaboration with product managers to ensure effective communication and alignment with the United States internal teams, including marketing, customer success, sales, and support. -Creation of internal training materials and go-to-market strategies.-Contribution to the alignment of product strategy, roadmap, and priorities between product and stakeholders.-Creation of a monthly internal newsletter that communicates updates from all the companies within our global organization Show less
Licenses & Certifications

Especialista em Inbound Marketing
Rock ContentJan 2018
Especialista em Marketing de Conteúdo Avançado
Rock ContentJan 2018
Recommendations

Luis enrique garnica fernández
Imports Planner at TruperGustavo A. Madero, Mexico City, Mexico
Hani kartikasari
Development Officer at PT Bank Mandiri (Persero) Tbk.Central Java, Indonesia
Andreas wecker
UnterwegsOpfikon, Zurich, Switzerland
Kari dahl, spc-shrm
Human Resources ProfessionalChippewa Falls, Wisconsin, United States
Georgie tyson
Resident Curation & Marketing Lead (Devon) at Eat Work ArtUnited Kingdom
Daniel carson
Results-driven Software Engineer with 8+ years of experience in full-stack development, cloud migrat...Charles Town, West Virginia, United States
Grégory hassas
Information Technology AnalystCracow Metropolitan Area
Ariel kolmaier
Businessman | eCommerce Manager | Fintech | Marketplace | AI | Retail | Services | Strategy | Financ...Curitiba, Paraná, Brazil
Orkhan hasanov
Software QA EngineerBaku City, Baku Ekonomic Zone, Azerbaijan
Helena barrett johnson
Lead Account Manager III | AT&T Partner Solutions- EcosystemLos Angeles Metropolitan Area
René koch
State-Certified Engineer | Certified Project Management Associate | Professional Scrum Product Owne...Burg, Schleswig-Holstein, Germany
Jason stanley
Senior Technical Architect at NTT Ltd.London, England, United Kingdom
Olivia franz
Cardiovascular Surgical-Trauma Intensive Care Registered NurseMacomb, Michigan, United States
Denise hessels
Product Medewerker bij Captain CruiseThe Randstad, Netherlands
Begüm karakuzu türk
Lider MühendisAnkara, Türkiye
Deemah almusbeh
Analyst at HCLTech | Artificial Intelligence Fresh Graduateالشرقية الدمام السعودية
Haseeb ur rehman
Project Manager at Energy Equipment Rental Co. (Tamimi Energy Group)Pakistan
Amita devadiga
Vice President at Citi | CISSPSingapore
Mayank rishu
Deputy Manager - Products & Engagement @NivaBupa || Product Development || Strategy || Engagements |...Gurugram, Haryana, India
André comin
Product ManagerVinhedo, São Paulo, Brazil
...