Cat Gerke

Experience

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  Interior-Apartment

  Jun 2010 - Jun 2014

  Creative Director

  A interior design and decoration website connecting readers with beautiful inspiration to transform their home. More then just another interior and lifestyle blog! Inspiring images, gorgeous stores and fabulous products all written in a way which promotes readers to travel off page to linked sites and purchase goods from site of origin. Integrated solutions for businesses to advertise direct to consumers. On page ads, paid posts and product featuring is just one of the services Interior-Apartment offers. On page views growing rapidly to over 1,000 per day + a growing Facebook + Pinterest community.THIS BLOG WAS SOLD TO A THIRD PARTY IN JUNE, 2014 Show less

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  La Maison.

  Oct 2011 - Apr 2016

  Brand Manager

  • Established La Maison's social media profiles, crafting a comprehensive strategy and providing creative direction for enhanced brand visibility.• Managed the online store, including copywriting, photography and e-commerce design.• Graphic design for signage, online campaigns, and magazine advertising.• Showcased creative direction in developing visually appealing designs that contributed to the success of online and offline marketing initiatives.• Optimised website and e-commerce functionality for a seamless customer experience and enhanced business potential, leading to the launch of a B2B website in 2015. Show less

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  Bells N Whistles Events

  Aug 2013 - Sept 2014

  Freelance Marketing Manager

  Graphic Design | Social Media Platforms | EDM | Website Co-Ordination | Social Analytics | Prepress Design | Print and Online Ad Creation and Submission

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  The Design Hunter

  Apr 2016 - Feb 2021

  Marketing and PR Manager

  Marketing and PR | Web Design | Print Design | Website Management | Social Media | EDM Design | Print Design | Brand Management

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  The Designory Studio

  Apr 2016 - Mar 2021

  Head of Marketing and Partnerships

  • Autonomously managed the end-to-end marketing, PR, and brand management strategies across all consumer touch-points for the business.• Spearheaded the partnership portfolio for four large residential development projects, overseeing negotiation, deliverables, and fostering key stakeholder relationships, resulting in transactions exceeding $5 million.• Content creation for all partnership deliverables, photoshoots, social media and TV commercials, signage, advertising, and media campaigns.• Designed, rebranded, and formulated the strategic direction for The Designory in 2016, culminating in the successful launch of the accommodation arm of the business in early 2018.• Drove website design and social media initiatives for The Designory, the e-commerce platform (The Design Hunter), and the accommodation business (Barefoot Escapes).• Utilised professional photography to enhance partnership deliverables and showcase major projects, adding a visually compelling element to marketing efforts.• Proactively identified potential partners, developing persuasive pitch documentation and presentations that highlighted the business's value proposition and fostered successful collaborations. Show less

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  Cat Gerke Creative

  Jan 2021 - now

  Artist

  • Founded and established a successful original art and print business with collections featured in renowned Australian galleries, including Gallery Alchemy, The Toowoomba Gallery, and The Affordable Art Fair.• Solo exhibition at Gallery Alchemy in 2022.• Launched online print collection in Australia, strategically expanding distribution channels to Europe and US with print partners.• Demonstrated business acumen by creating a flourishing enterprise, leveraging artistic passion and talent to penetrate markets both in the United States and Europe. Show less

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  Lion & Lamb

  Mar 2021 - Jul 2021

  Content Creator and Photographer

  Provided expert consultancy services to Lion & Lamb clients, specialising in content creation, social media strategy, and photography.Delivered high-end imagery that consistently outperformed expectations, enhancing clients' visual presence and brand impact.Leveraged my in-depth skills to analyze client needs and tailor content strategies that aligned with their specific goals and objectives.Applied a strategic approach to social media management, implementing best practices and innovative techniques to optimise engagement and performance.Utilised my photography expertise to capture compelling visuals that not only met but exceeded client expectations, contributing to their overall success.Acted as a trusted advisor, offering strategic insights and recommendations to clients on how to elevate their online presence and effectively communicate their brand identity. Show less

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  Byron Bay Wildlife Sanctuary

  Jul 2023 - now

  Marketing Manager

  • Developed and executed a comprehensive Marketing/Branding and Advertising strategy, strategically aligned with revenue generation across all business segments.• Website design integrated with new e-commerce website and CRM and ticketing platform, Roller. • Implemented and managed the adoption of a new CRM program, Roller, streamlining operations and improving customer relations for maximum impact on revenue.• Applied graphic design expertise to create visually compelling materials across digital, print, and advertising platforms, reinforcing brand messaging and supporting revenue-generating initiatives.• Initiated and managed a Corporate Partnership Program, leveraging negotiations to deliver core deliverables and contribute to the realisation of capital works projects.• Led fundraising events from ideation to execution, working autonomously to secure donors, auction items, and overseeing full event planning and management.• Social media strategy, management and content creation across Facebook, Instagram, TikTok and Youtube.• Written copy for website and media articles in relation to wildlife and conservation. • Graphics and business documents (including Annual Reports, menus, function packages) for external and internal stakeholders. • Advertising campaigns for digital and print. Show less

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  Byron Bay Wildlife Hospital

  Jul 2023 - now

  • Social media strategy, management and content creation across Facebook, Instagram, TikTok and Youtube.• Written copy for website and media articles in relation to wildlife and conservation. • Events and fundraising: Including end-to-end event planning, partnerships, fundraising, ticketing, and merchandise design.• Corporate partnerships with donors and businesses including Volvo, NRMA, SCCU and others. • Website design. • Graphics and business documents (including Impact Reports) for external and internal stakeholders. • Graphics for NSW Government Community Wildlife Education Project including website course.• Advertising campaigns for digital and print. Show less

  • Marketing Manager

    Aug 2023 - now

  • Business Services Manager

    Jul 2023 - Oct 2023